The Battlefield Of Enterprises Breaking Cocoon -- 2018 Shenzhen Underwear Exhibition!

Introduction: SIUF2018 China (Shenzhen) international brand lingerie exhibition season!

The annual SIUF became the important "solar terms" in underwear circles. The 2018 SIUF exhibition began to inviting business.

The annual SIUF China (Shenzhen) international brand underwear exhibition has become an important "solar term" in the industry.

The largest exhibition in the underwear industry -- SIUF China (Shenzhen) international brand underwear exhibition has become a "unique business" in this industry.

In 2017, the exhibition of Shenzhen lingerie exhibition reached 73000, with 825 exhibitors in the world, covering 25 countries and regions, including China, Japan, Indonesia, Germany, France, Italy and Israel. Through six pavilions, famous brands, suppliers, manufacturers, e-commerce and other leading brands at home and abroad have been displayed, leading the innovation direction and trend of the underwear industry chain. In the fashion world, there are three points in the world.

SIUF is an indispensable annual event for the underwear industry and the industry.

For the newly recruits, the annual China underwear culture week and SIUF Shenzhen underwear exhibition is one of the items that must be visited. Through this platform, we can grasp the general situation of every link in the domestic underwear industry chain most quickly. For many years of experts, the exhibition has become an annual occasion to attend. Besides the necessary corporate publicity, we will meet friends, talk about business and talk about rivers and lakes.

In 2017, the mobile Internet will bring subversive changes to the industry in the end of the mobile Internet. It will be broken for many years, and the hundred regiment war pattern will be broken for many years. The 2018 underwear exhibition in Shenzhen, which is at the top of the tide, started business in August. It has clearly perceived that the trend of oligopoly separatism is brewing.

According to the newly formulated strategic development plan of the SIUF organizing committee, it can be predicted that the competitors of underwear enterprises will no longer be colleagues in the 2018 underwear exhibition in Shenzhen. The new pattern will emerge in full, the integration and cooperation of industrial clusters, the dissemination of new media, and the industrial integration of innovative enterprises.

In 2018, Shenzhen underwear exhibition is worth looking forward to in the real industry convergence year.

There are two wolves in the underwear industry, one is mobile Internet and the other is consumption upgrading.

On the one hand, the business mode of electronic commerce platform, micro business and content business directly faces consumers. The profit space originally caused by information asymmetry is almost cut off by this "wolf", resulting in the collapse of the traditional industrial structure and the loss of the consumer industry like a headless fly.

On the other hand, the magic of mobile Internet has changed the way of thinking and behavior of consumers. Many underwear big brand customers have been cut off by market segmentation, resulting in backlog of inventory.

In the market of supply and demand imbalance, manufacturers have to reduce prices in order to survive and profit, because the market has become a perfect competition structure, and there are enough competitive enterprises, but profits will decline.

Enterprises can only expand their market share and supplement their profit margins.

Your price is low, I am lower than your price, and the lower price side seems to be doing business well. In fact, it has nothing to do with the lower cost electronic business platform. There are even different types of consortium in the industry, trying to stabilize the market and slow down the way to the lowest Valley of the smile curve, and the whole industry is trapped in the "prisoner's dilemma".

Shenzhen underwear exhibition, as a centralized communication platform for the whole industry chain of underwear, can always perceive the turbulence of the industry for the first time, and rely on its huge resources and communication advantages to become the explorer of the industry trend, so as to control the development of the industry.

Judging from the general trend, China's exhibition industry development statistical analysis report [2016] released by the Ministry of Commerce shows that the scale and the exhibition area of China's exhibitions will still be the first in the world, and the economic and social benefits will continue to improve, the development of new kinetic energy will continue to accumulate, and the political policies will be favorable.

The essence of the exhibition is the property of the platform. People who are familiar with the business mode are clear that the platform can only be established and its value maximized when the industry economy is down.

From the point of view of enterprises, when the industry economy is down, the demand for customers is extremely strong. With the increasing total cost of e-commerce, enterprises will automatically flow to a lower cost way to maintain a balance between them, so that the opportunity cost will not be too high.

In 2017, for the underwear industry, it was the first year of true pformation. The three day exhibition became the "cocoon" battlefield for enterprises to break the prisoner's dilemma.

In fact, this situation has shown signs of growth last year, for example, the emergence of several emerging B2B platforms in the industry, though not a hot wave, has also become a hot topic.

The reason why 2017 is expected to become the main battlefield for enterprises to break cocoon is mainly due to the following points:

First, the mobile Internet has entered the second half. The latest explanation of new retail shows that the industry chain change in the consumption field will become the next draught, such as new material technology, industrial chain information technology, and even the re production of underwear production process.

Second, with the change of consumption habits, the word "category" has been redefined. The so-called classification standard of products in underwear industry is the product, and the standard of "category" is "human" in the future.

The importance of this is highlighted.

Third, in the first few months, the "unmanned store" which has been frying in the past months seems to be a gimmick. Careful taste is not so simple. The logic behind the media attention of the major IT enterprises is the practical significance of the new technologies such as cloud technology, data mining analysis, artificial intelligence and so on, and the new technological pformation will bring a new round of "industrial revolution".

It can be predicted that under the Matthew effect brought by the new technology, the underwear industry pattern will also be broken. In the future, there will be a situation of innovative enterprises and oligarchic enterprises going forward. Some enterprises with no bright spot in Pyramid's tower base will be forced to pform and find another way out.

For innovative enterprises and oligarchs, choosing the world's largest underwear exhibition that can focus on "showing muscles" must be one of the best battlegrounds to prove the comprehensive strength of enterprises.

To study the new direction of SIUF investment, we can see that there are three bright points worth analyzing: first, the underwear exhibition has increased the recruitment of professional audiences and the invitation of buyers; secondly, it has strengthened the integration and cooperation of industrial clusters; thirdly, it has strengthened the integration of scientific and technological innovation.

Historically, professional audience recruitment and buyers' invitation is one of the core tasks of the exhibition. In 2018, there will be new changes in the work according to the development of the industry. First, in the face of changing consumption habits, invite the original professional audience at the same time, increase the C side, directly increase contact with consumers, such as continue the live experience of live broadcast, strengthen the C end media, self media, Amoy and other cooperation, open up the cooperation directly to the C side, and may also display the "consumer centric future store" form.

The second bright spot worth studying is to strengthen the integration and cooperation of industrial clusters. According to the data of exhibition situation in recent years, the demand for excipients and industrial clusters needs to be kept strong, and the brand enterprises, chain enterprises and e-commerce enterprises that are active in the front end of the underwear industry are actively integrating the high-quality resources of the industry, strengthening cooperation, and promoting the optimization and upgrading of the industry.

The third bright spot is: in order to strengthen the integration of scientific and technological innovation, the 2018 exhibitions, in addition to strengthening cooperation in overseas markets and cross category markets, have also strengthened scientific and technological cooperation, and set up a technology exhibition area, mainly showing: face recognition, virtual reality, information software, data mining, wearable equipment, future stores and other high-tech products, bringing innovation and technology into the underwear industry chain, and achieving the effect of internal and external integration.

Based on the above information, it seems that we can smell the smell of enterprises fighting on the battlefield next year. Who is the leading actor in the industry is unknown at present. However, the increasing competitiveness has brought many new highlights and opportunities to the industry at the same time.

Underwear enterprises should attach importance to this exhibition.

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