What Is The Prospect Of The Laur L Project?

According to the world clothing shoes and hats net, in October 2015,

Announced to Germany

brand

The acquisition of all rights (including design, pricing and sale rights) in the mainland of China.

According to the February 2016 plan for the increase of the February 2016, the 3 recruitment projects, besides the acquisition of Tang Li's international equity, also include the extension of Laur L Brand Design and R & D center and the construction of Laur e marketing center.

In July 18, 2017, the announcement of the release of the song was announced, and the fundraising method was changed to the issue of convertible bonds. Two investment projects related to Laur l were retained.

But during this period, LAUR L L GMBH of Laur l parent company was exposed to bankruptcy reorganization in 2016. Can investment in Laur l bring the expected return?

"Laur l brand is developing rapidly this year. According to the company's understanding, German LAUR L GMBH has been reorganized and its business is in order."

Song Li Si securities Ministry of justice responded to reporters.

353 million yuan to Laur L

In October 2015, he announced that he had bought 100% stake in Dongming international investment (Hongkong) Limited for 11 million 800 thousand euros. The company's main assets are all rights of German fashion brand Laur L in mainland China.

Laur L is a niche brand.

A number of fashion industry consulting professionals contacted by reporters said that the knowledge of the brand was limited to knowing that it belonged to the song, which can be said that the acquisition of the song led the brand into the eyes of the Chinese people.

Yang Dayun, President of Cci Capital Ltd, told reporters that more than 10 years ago, many internationally unknown brands were regarded as famous in China, and there was a "brand premium" arising from asymmetric information. "Under such circumstances, some people have blindly worshipped foreign brands, but with the development of the times, this phenomenon is no longer there."

The 2016 annual report of the 2016 shows that Laur l covers more than 30 countries around the world, with more than 1000 sales outlets worldwide, but there are only 17 outlets in mainland China, and all of them are opened in 2016.

In February 2016, he launched a fixed increase plan. In addition to the acquisition of Tang Li international equity, the other two projects were the Laur L Brand Design and R & D center expansion project and the Laur hi l marketing center construction project.

But after only one year's acquisition of Laur's L in China, Laur's l parent company declared bankruptcy.

According to the world clothing and shoe net, LAUR Jie L GMBH debt restructuring failed and declared bankruptcy.

This did not stop his enthusiasm for Laur L.

The final version was determined in January 2017, and the two projects will be invested in 155 million yuan and 265 million yuan respectively, representing 63.54% of the total fund raised.

In July 18th, the song announced that it would terminate the increase, instead of raising funds by issuing convertible bonds.

Laur's L's two recruitment projects are still retained, and the proposed fund-raising funds are 166 million yuan and 187 million yuan respectively.

Project prospect geometry?

In the two recruitment projects, the "Laur L Brand Design and R & D center expansion project" aims to set up a designer team suitable for the Chinese market, so that designers can independently design Laur l brand products; "Laur l l marketing center" aims to build Laur l l marketing center in 3 years, and build 180 Laur l brand shops in some cities throughout the country.

The construction period of the first project is two years. The calculation period of the second projects is 13 years, of which the construction period is 3 years and the operation period is 10 years.

He said that after the completion of the second projects, the average annual operating income will be 724 million yuan, with an average annual net profit of 74 million and 800 yuan.

But investors are concerned about the bankruptcy of L LAUR L GMBH, the parent company of Laur L, in November 2016. Can the investment in this brand bring the expected return?

In this regard, the singer told reporters that "Germany LAUR L GMBH business in foreign countries will not affect the company's related businesses in the domestic development.

He has indirectly owned the Laur L Brand in mainland China through Dongming international, including design rights, pricing power and sales rights.

It is no problem if the international brand of the parent company goes bankrupt if it is put into operation in the Chinese market.

Yang Dayun thinks, but he also said that in the long term development, such brands will have limited growth space in China in the future. When the brand grows to a certain space in the future, its international influence may be affected by the bankruptcy of its parent company.

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