Will Fashion Sharing Become The Next Star Product In Foreign Countries?

For many female consumers who love beauty, they always feel that there are few clothes in the wardrobe.

Most consumers often start buying crazily at the same time as wages, but new clothes often face embarrassment that they can not wear them for a few times. The sigh of purse can not save impulsive punishment.

For this reason, some clothing brands take the lease as the core, pay a sum of money in monthly, quarterly, half year or a year, so that consumers can choose the rental clothes on the shared wardrobe platform, and realize the contact between consumers and businesses through courier exchanges.

As a matter of fact, fashion sharing has long been abroad.

American apparel rental website RenttheRunway has been popular since its establishment in 2009.

Its main rental is the senior dress and other occasions wear, including 50 thousand sets of skirt, 10 thousand jewelry and handbags accessories, customers can hire 150 dollars to 1700 dollars retail dress dress.

In December 27, 2016, RenttheRunway announced that it raised $60 million in the E round of financing. Up to now, the total amount of financing has reached US $190 million.

With the continuous innovation of science and technology and the rapid development of Internet technology, human life has also emerged.

Fast, intelligent and diversified, and the rapid development of e-commerce fully confirms this point.

Facts have proved that people's consumption patterns have changed dramatically. Taking advantage of the hot sharing economy, entrepreneurs, brands and rental websites have joined the field of sharing clothing. The sharing clothing market has ushered in a contest of quality, price and marketing.

Among the leading enterprises in the field of shared clothing, Dora dream is the first platform to propose the concept of credit renting and credit free deposit. It stipulates that new customers can only get the standard of sesame seeds, and when they pay the deposit, they can get rid of the steps of paying deposit through sesame credit authorization, and easily complete registration and payment.

The upgrade of "rent rent" to "credit rent" is a brand new experience for users.

On the one hand, the deposit model sets the threshold for the pformation of potential users, before many users want to try to share such a new style of clothing, but often stop in front of the deposit.

Today, sesame credit reaches 600 points, which allows deposits and rents to be avoided, reducing the threshold for users to use new products.

On the other hand, access to sesame credit can bring more B end merchants' recognition to the shared leasing platform, allowing more clothing brands to participate in the sharing of clothing rental platforms.

For the shared apparel industry, credit free deposit is bound to lead more and more shared service enterprises to the road of credit leasing.

At present, all kinds of shared products in the market have no rent deposit service.

The large shared apparel rental platform added sesame credit free deposit to improve the market structure of the sharing field, make better use of sesame credit and raise the level of wind control.

For the platform itself, the process of paying the deposit is bound to become a factor hindering the acquisition of new users.

The platform and sesame credit cooperation free deposit, this is a good solution to this problem.

The cooperation between the two sides is bound to set off a new round of user growth, which has positive significance for the development of shared apparel platform.

Now there are

It mainly provides rental services for daily clothing, mode B2C, does not receive goods from individual users, and goods are purchased directly from the brand or dealer through the platform.

The user can put the clothes he likes into the suitcase on the platform, then he can start to enjoy subscription service of 499 yuan per month.

Like these clothes, you can always wear them down without any time limit. They do not like to return and receive a batch of new ones.

Of course, the number of clothes in each package is limited. The shared clothing platform provides monthly rental, dress rental and clothing selling services. The rented clothes include Vera Wang, Valentino and other expensive international first-line brand clothing, all of which are platform through overseas brands.

As well as special buyer purchases.

The shared clothing platform is open to women through the mode of monthly lease.

A monthly fee of 239 yuan per month can be enjoyed during the service period.

For the autumn and season changing weather which do not buy clothes very well, this mode greatly reduces the purchasing cost of the vast majority of women.

Whether it is directly cooperating with brands or designers to buy clothes directly or cooperate with brands, clothing directly provided by brands is oriented to people with different incomes and different geographical areas, and different brands of clothing are also being butted.

At the level of cash flow, it is necessary to cooperate directly with the brand or designer to purchase the clothing proprietary mode, which takes up a lot of capital and is relatively heavy in operation, so the cash flow will face greater pressure.

In cooperation with brands, the pressure of platform mode directly supplied by clothing brands will be relatively small.

"Shared Wardrobe" APP, including "clothes two or three", "goddess pie", "multi dress dream" and so on, the pattern is very similar, its core is renting.

Although there are differences in the positioning of each platform, the target customers are more than 20 year old young women who love beauty. They have not only rents for special occasions, but also have the need to wear large and fashionable fashion in daily life. The prices range from thousands to tens of thousands of yuan.

From the perspective of China's economic development, many industries are facing overcapacity.

Many modern people have an unprecedented surplus in material and cognitive terms. This surplus needs to be shared and needs to flow between the society, coupled with the "green", a lifestyle widely advocated among young people, which forms the basis for sharing the economy.

Clothing leasing company represents an important aspect of shared economic form, which makes fashion more popular and more popular.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.