Creating A Kingdom For Innocence: Developing A New Marketing Mode Of Internet Plus Children'S Clothing

With the full opening of China's second child policy and the 80 and 90s parents with strong spending power, the development of children's clothing industry has entered a climax. This exhibition, the children's wear exhibition area has added a child interest to the fashion industry. The major children's clothing clusters in China coincide with the representative enterprises on the spot, displaying their own characteristics and showing the prosperity of the Chinese children's clothing industry.

CEN River children's wear: the perfect spanformation of "China's famous knitted towns" to "China's children's children's famous towns"

CEN Hezhen is known as the "famous knitted town of China". From 2011, it gradually began to spanform children's clothing industry. By 2014, with the rise of the electricity supplier, with the guidance and support of Party committees and governments at various levels, cen Hezhen promoted the knitting enterprises to keep pace with the market spanformation, and walked out of an innovative way of "Internet baby clothing industry", and produced a number of local strength brands such as the "South Pole", "Yu Feng", "Mark Berry" and "piglet".

　　 Little pig and children's clothes It is a well-known brand of children's clothing that comes out of the town of Cen he town. It mainly consists of two large pieces of clothing and articles for children aged 0-3. Luo Ming, general manager of Jingzhou red flying knitted apparel Co., Ltd., told reporters that "children's clothing is the most comfortable and healthy concept, so our brand material is very particular, mainly using pure cotton fabric, to ensure that the baby's most environmentally friendly and natural comfort experience." According to Luo Ming, at present, the pig is good and the stores are everywhere in the country.

It is understood that the cen River exhibition is the first time to participate in the exhibition CHIC, the government has also given great support. From the booth's construction, rent and so on are all implemented with the help of the government, and the government has also provided bonuses, technological spanformation, state interest free loans and other benefits to enterprises and design talents, so as to drive the development and innovation of the industry enterprises.

Du Yi, executive vice mayor of Cen he Town, Shashi Town, Jingzhou, Hubei, said in the interview that there will be new airports, high-speed rail stations and port terminals near the cen River Industrial Cluster in the next two years, which will make it easier for enterprises to develop. Then, on the basis of ensuring the safety of design, printing and dyeing and other aspects, the more than 100 enterprises will be combined bigger and stronger in combination with the children's clothing industry.

　　 Weaving children's clothing: design and competition under fierce competition High cost performance ratio Thinking

Zhili town is a famous industrial cluster of children's clothing in China. It is known as "fashion look at Paris, children's clothing looks at weaving". Lin Qian International Clothing Co., Ltd., which is a garment enterprise integrating R & D design and brand operation, is a garment enterprise integrating the design of R & D and brand operation.

But Li Peiquan, chairman of Lin Qian international, said that chaos can lead to heroes. Lin Qian international has been developing from the early stage to the present because it has its own personality and characteristics to break through the world. It is understood that Lin Qian international now 80% of the clothing is customized, try not to mass production, but insist on their own personality. Li Peiquan said that young parents are willing to purchase tailored clothing for their children, and the original retro pure handcraft is becoming more and more popular.

Another representative enterprise in Huzhou, "boys and girls" brand, is targeted at infants aged 5 months to 16 years old. The chairman of the company, Ke culture, said that the company has 31 years of deep industrial foundation, with support from the production of fabric to the perfect chain of printing and dyeing, and greatly reduced the cost of children's clothing. "To make profits more to consumers, cheap and good quality is the brand image we want to build." Ke Culture said so.

Ke culture is also confident about the development of the company. He said: "before the main push, we will enter the online business this year. Companies should be multi-channel, more R & D, and more expansion. Products and cost-effective are the core competitiveness of enterprises. Boys and girls wear children's clothing in recent years faster development, many towns have opened shop sales are very good. It is hoped that the brand will be able to open all over the large and medium-sized cities throughout the country within five years, and is committed to making the rest assured that the people can afford it.

　　 Jimo children's wear: cultivating brand to show Jimo Children's wear fashion

Knitted apparel is the traditional dominant industry in Jimo. It is one of the ten hundred billion scale industrial chains supported by Qingdao. Relying on the strong knitted garment production capacity, Jimo takes the knitted children's clothing as a breakthrough point, spanforming from export processing to domestic sales, and makes the children's clothing industry in Jimo suddenly rise. Today, Jimo has the honorary title of "twin cities of Chinese children's wear" and "China's famous knitted cities". The city has more than 5000 children's clothing manufacturers, with an annual output value of more than 200 billion yuan.

Jimo children's clothing, as a "loyal fan" of China International Clothing and accessories fair, has always been famous for its fine quality. According to Wang Weiyu, director of the key industry development office of Jimo science and technology and Industry Information Bureau, the exhibition gathered 11 high-quality Jimo children's clothing enterprises including Hai Lai Hayman, Shuai Lu, Lamuda, long legged uncle, infant library, Yi Cai Xiao Yi, MJ Ming Jun zier, Lin Baer, Vitt Carney, excellent life, OK, etc. At the scene, these 11 enterprises have concentrated on the cultural characteristics, quality characteristics and design concept of Jimo children's clothing. With a variety of interactive activities and display forms, the new fashion of children's wear in Jimo has been released.

Wang Weiyu said that the current market of children's wear in China is showing a trend of explosive growth. The second child policy has brought new opportunities for the children's clothing industry. The children's clothing industry has welcomed the best opportunity for development. Jimo should promote the brand building through differentiated development with other clusters, and strive to become the trend guide for Chinese children's wear market and the platform for the exchange and cooperation of children's clothing industry in the whole country.

Jimo children's wear also brought heavy news about industrial cooperation. At the beginning of 2017, Jimo children's clothing reached a strategic cooperation agreement with the world's largest Internet retailer Alibaba, and worked together to develop a new marketing mode of Internet plus children's wear.

For more information, please pay attention to the world clothing shoes and hats net report.