The US Technology IPO Market Has Been Splashed With Cold Water.

Snapchat is a social networking site shared by photos and videos. By setting the time, the shared photos can be deleted in seconds or minutes.

It was with this "magic trick" that the company, less than six years old, was officially listed on the NYSE last month. It is known as the most important IPO. in the field of science and technology since the launch of Alibaba. However, people's cheering did not last long because the peak appeared on the first day of listing on the basis of the market performance of the company's share price for more than a month.

This means that "listing is thrown" looks like the most correct way to invest in "burn after reading".

Many institutional investors began to expect the "debut after burning" debut from the beginning of the year to activate the sleepy American technology IPO market, bringing a "youth storm" to the market.

Judging from the performance of the first day of listing, "burn after reading" is indeed a success.

On the first day of listing in March 2nd, "burn up" opened at $24, which was higher than $17 in the IPO issue price, which rose to $26.05 in the session and closed at $24.48 on the same day.

At the closing price, the market value reached US $34 billion, which is 2.5 times that of social media tweets.

The stock price rose 44% after the first day of reading.

The most active stock.

This performance is even better than that of Google and Nye's giants. The first day's gains of the two companies were 31% and 12% respectively. IPO

However, what is unexpected is that "after reading is burning," the next day is the stock price goes higher and lower.

If you stretch the time to 1 months, you will find that the youth storm after reading is more precocious, because when the full moon was launched in April 2nd, the company's share price had dropped to $21, 12% lower than the opening price, and nearly 30% as compared with the previous high of 29.44 dollars.

This means that many investors who buy stocks after the "burn up" stock market has been locked up, and those who earn the money are those who are going to be thrown on the market, just like those who destroy the videos or pictures for ten seconds after "burn up".

The reason for this is that many institutions have been able to secure security after a quick lock in profits in the short term. After all, the company has issued non voting shares.

This is the first time that the United States has issued the right to vote without the right to vote, which has ensured the control of the co founders, but the three share structure is not conducive to different types of stock.

A long-term cooperative relationship is established between the holders.

Although the whole Wall Street has classified "post burn" as a social networking site like Facebook and twitter, and investors are optimistic about it, it is also because the company has a daily activity of up to 150 million people.

However, "burn after reading" firmly calls itself a "photographic company".

The word "photographic company" is because the products that are burned after reading are launched around the camera. The company creates a new social mode by selecting the camera as its experience center.

It aims to simplify the photography and video as far as possible, and use it as the only carrier for communication.

It seems like a gimmick to let the message disappear after a few seconds, but it also lets users treasure everything they see.

In a world full of fragmented information, even a brief focus can be commendable.

It provides a more intimate and interesting user experience than most social applications. It makes people feel that they are not using mobile phones, but more like talking in real life.

This pioneering mode has allowed some investors to pursue "burn after reading", but there are also doubts about whether a company that still has no profits and is in a highly competitive social media industry deserves such a high valuation.

After all, from the perspective of financial data, there is still a long way to go before "burn after reading".

The challenge for the company is to find ways to rapidly expand advertising business to support its high valuation and achieve a revenue target of $1 billion.

Last year, the company realized revenue of 404 million 500 thousand US dollars, even though it increased by nearly 6 times compared with the previous year, it still has a considerable gap from 1 billion US dollars.

In addition, last year, due to heavy investment in data storage, marketing and R & D, the company suffered a net loss of $515 million, a net loss of $373 million compared to 2015.

In the face of such a loss, whether the company is a social media or a camera company is not important. What matters is how to become a profitable company.

In the case of uncertain earnings prospects, "burn after reading" is still popular because investors are betting for the future: bet on the future of the company, that is, gambling the future of young users after reading.

Although President Trump's "Twitter governance" makes people seem very fashionable, many young people in the United States do not need twitter. Their favorite is "burn after reading".

More than 150 million of the active users of the web site are mostly 18 to 34 years old.

As long as we can seize this market, there will be room for development if we burn up after reading.

But it is also because of

The characteristic is too bright, so that some people who are slightly older are excluded. Such a form of "land for prison" also hampers their business prospects.

Obama, who has just stepped down for a few months, is known as the most technical American president, but even he is not aware of "burning after reading".

Last year, when he learned that "burning after reading" was very popular with young people, it was not clear what was going on, so he asked his 15 year old daughter, Sasha, to know how to add emoticons on the picture. The process of teaching his daughter was recorded by "Sasha" after reading, and passed on to her friend, and added a commentary: This is the meaning of my father telling us about social media, and a very impatient photo taken.

Users like Obama's age are also dragged into "burn up after reading", which is undoubtedly conducive to the expansion of the company's influence.

And the data is good for the company because more than half of all its new users are over 25.

If this trend continues, investors who are stuck in the first month will still have the chance to turn over. After all, a month's time is not long enough for investment.

It can be compared to the fact that the older Facebook in the social media was flat on the first day of listing, and the stock price has been much lower than the issue price for more than a year.

However, with the increase of user adhesion, income and profit margin, the stock price rose three times after the downturn.

Can "burn after reading" become a Facebook for photo editions? Everyone will wait and see.

However, at least Facebook has been threatened, and this month launched a new camera function, allowing users to create video and photos can also disappear within 24 hours - this is the face book version of "burn after reading".

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