14 Potential Brands, Spoiler 2017, Clothing Investment Trends

The garment industry will usher in a real recovery in 2017. According to the random sample statistics, 14 brands that are most popular among consumers in the past year are selected. They all set up their own brand stores in large shopping centers all over the country.

(statistical time January 2016, February, -2017)

From the above chart, it is not difficult to draw the following conclusions:

1, the collection shop not only occupies a dominant position in quantity, but also has diversified business models. Multi brand stores, O+O cross boundary stores and designer brand buyers have their own advantages.

2, collection stores and foreign high quality brands become an important part of potential brands.

3, the rise of designer brand and star tide brand: bring the IP attribute to meet the personalized consumption demand. Designer brand and star tide brand will become a new look for homogenization.

4, sportswear, children's wear and underwear have become potential stocks of subdivision stores: sportswear, children's wear, underwear and other categories have shown great market potential in the market segments.

These 14 clothing brands basically cater to the trend of "collection store development, hot market segmentation, personalized consumption" and so on. Combined with the popularity of consumer brands, the hot trend of clothing brand investment in 2017 shopping centers may be concentrated in the following categories:

1, pattern innovation, experience upgrade clothing collection shop

2, fast fashion brand, men's and women's brand.

3, to meet personalized consumption star tide brand, designer brand

4, sportswear, underwear, children's clothing and other quality subdivision brands.

Next, we will interpret the development trend and trend of the above four categories.

Collection store: consumption upgrade, emerging brand continues to be born

1, shopping center to solve the homogenization of an important means - collection shop

According to statistics from the National Bureau of statistics, domestic stores have entered a stage of rapid development since 2010, and 1200 new businesses are expected to be added in 2017.

The timing of the launch of the collection store coincided with the explosive growth of the shopping centre, the stalemate and the competition of differentiation.

It can be said that the late development of model innovation, experience and upgrading of the collection shop is just to meet the desire of shopping centers to crack homogenization and achieve differentiation.

It is predicted that the proportion of retail stores in the future will reach 40%, but the rental income will be more than doubled than that of the same area. The shopping center may gradually evolve into a "triple shop" + "exclusive store + matching" pattern.

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2, under the upgrading of consumption, multi-channel and multi angle development mode emerges.

With the further escalation of consumer demand, more retail concepts have been spawned: new retail, lifestyle, and flash shops.

While integrating the new concept, the collection store has introduced cafes, bookstores, and life retail into the store in order to extend the detention time of consumers and increase their consumption frequency. The new mode of lifestyle collection shops, flash crossover stores and O+O cross boundary stores has been born.

ISSEY MIYAKE Lssey Miyake brand collection store: its first 4 brands gathered for the first time

The 4 brands of Lssey Miyake brand family have their own characteristics: ISSEY MIYAKE main push clothing series, PLEATS PLEASE ISSEY MIYAKE as the secondary line brand has been officially launched. Folds are the biggest feature of the brand. Me ISSEY MIYAKE mainly provides shirts worn in accordance with the new century wear, BAO BAO BAO, and all kinds of bags.

N-one: combining design with retail interest

The collection store combines design and retail together, and creates a strong contrast between the civilian, the market and the noble fashion through the display in the shop, thus forming an independent international brand designer collection shop, conveying the fashion concept of "interesting and lifelong fashion" to the public.

TKY SHOP: assemble hundreds of designers to serve the brand.

High quality, fast fashion and low price are its main features. Nearly 100 designers from 4 design companies, including Li Fu, Yi Bu Lu, Tian Cun Ju and MITSUBISHI, provide design and services for the independent new fashion brand. The latest Korean and Japanese fashion elements have been aggregated, providing the latest fashion dress, casual home clothes, skin care and beauty products for young women who love fashion.

Fast fashion: the product of "fair demand" after consumption upgrade

According to statistics, from 2011 to 2016, the average annual growth rate of China's fast fashion market is as high as 20%, and it is predicted that from 2016 to 2021, it will gradually drop to 12%. The number of old fashions that almost occupy Chinese young wardrobe has begun to slow down.

The whole market brand is showing a trend of fast fashion. Among them, the Nordic designer fast fashion brand KM has rushed out of the tight encirclement, and has been the most popular and profitable fast fashion brand with the highest speed and efficiency.

KM:C oriented, most popular among young people, fast fashion brands.

Compared with the slow growth of several old fast fashion companies, the KM that has entered the Chinese market for two years is developing at a high speed. Many men's suits are spread rapidly in the domestic market by the parity of many kinds of men's clothing. In the 2016 year alone, there are more than 300 new stores in China, covering 169 cities throughout the country.

In addition to popular products, the brand is also a forward-looking brand in the fast fashion area, which pays the most attention to brand culture and fans management, and the market potential is extraordinary.

MJstyle: cross border brand

Quickly draw the global popular design ideas and inspiration, create a wide range of products, competitive pricing, to the greatest extent satisfy people's demand for constantly updated fashion quality and life.

It has gradually become a cross-border brand covering clothing, home, coffee and simple meals.

H:CONNECT: fashion and gourmet consumption experience

The space design is full of Hanfeng texture and combines fashion with food. It is the most fashionable consumption trend nowadays. The main style of the Korean restaurant is the combination of K-Fashion and Korean Lifestyle.

Star fashion trend card: personalized consumption, investment demand increased

In 2016, a survey of the brand status of shopping centers in 24 second and second tier cities revealed that 375 of the 660 new retail brands were imported, of which 170 were fashion trends, that is, 1 of every 4 were fashion trends.

Now this is an era of personalized display. Young consumers are more willing to upgrade to buy better, more diversified products. Stars bring their IP attributes to enable more young people to follow suit. Personalized consumption makes shopping centers demand more fashion trends.

MADNESS: Shawn Yue himself creates the retro trend shop

The brand carries out Shawn Yue's simple style, coordinates details and comfortable materials, and promotes cooperation with different brands.

MADNESS this "nerve" and "Craziness" characteristic that everyone should possess is communicated through different projects.

PHANTACI: Jay Chou tide shop.

Jay Chou created the tide shop, in fact, the store store is based on the concept and image of Taiwan flagship store, and specially designed some products to restrict the product's IP attributes to attract consumers.

Underwear / sportswear / children's clothing and other sub areas to focus on mining objects.

1, children's clothing market is greatly improved.

The implementation of the "two child policy" will continue to increase in the next few years, and the demand for clothing for infants and older children will also increase.

With the increase of children's clothing consumption demand, children's wear market will still be very good.

According to the relevant data, the size of children's clothing market is expected to exceed 150 billion yuan in 2017.

ROCO BABY: light luxury children's wear shop

The designer's children's clothing brand comes from Sweden, Britain, Spain, the United States, France, Italy, New Zealand, Japan, Australia and other countries.

ROCO BABY goes abroad every year to pick clothes that are nice and good for the season to meet the high requirements of mothers for their children's clothing quality and aesthetics.

2.

Will continue to lead.

In 2017, sportswear is expected to continue to grow. The sustainable development of sportswear benefits from the pursuit of healthy new life style.

Many fashion brands have launched their own sportswear and product lines, and sports brands have also launched activities to provide customers with healthy experiences, such as NIKE's night club.

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Lululemon: new healthy lifestyle

As the world's leading Yoga brand producer, Lululemon mainly provides high-end high-end women's yoga clothes for female customers.

In addition to selling yoga clothing, yoga mats and sportswear, there are also occasional yoga courses.

3, the retail value of Chinese women's underwear market is higher than that of the US market.

It is estimated that the retail value of Chinese women's underwear market will reach US $25 billion in 2017, 2 times the market value of the underwear market in the United States and 33 billion US dollars in 2020.

The underwear brand with individuation and luxury orientation caters to the consumption demand of the middle class.

Victoria's Secret: wear a secret landscape that belongs to you.

In 2017, the secret of Vitoria opened its first retail store in Shanghai. Its products include women's underwear, pajamas and all kinds of matching clothing, luxury shorts, perfume cosmetics and related books. It is one of the most famous and sexy underwear brands in the world.

Men's and women's wear: pushing the sub card and introducing foreign high-quality brands

1, buy foreign high-quality brands, exchange for the clothing market.

In recent years, ELLASSAY (Ge Lisi) actively layout multi brand acquisition strategy, and United Fosun Group has introduced Laurel, EdHardy, IRO, these styles are different and have high growth.

It brings "new blood" to the clothing market.

IRO: well loved by big coffee

In January 2017, IRO, a French luxury fashion brand purchased by George's, opened its first store in Shanghai port Hui square.

IRO has become one of the favorite brands of supermodel stars and fashion celebrities, and its star promotion resources are plentiful.

2, push sub card, expand business scope

While emphasizing the difference between the product mix and the main brand, the sub card creates a different display and store experience. This is a way to improve the efficiency of single store and create topics.

LEICI GENOVIA: take the road of pformation

Lei Chi has launched a new GENOVIA sub brand to take the road of pformation.

The flagship store, LEICI GENOVIA, is a collection store for men and women. It is designed by the design studio at home and abroad. It is designed with minimalism, inclusion and comfort as the design objective. It aims at details in the version, mainly attacking the post-80s customers.

Personalized, high-quality products and consumption experience are the consumption needs of the new generation of consumers, and the brand that caters to the needs of consumers provides new blood for the market.

In the time of aggressive brands and mature brands seeking change, there are crises everywhere.

In the future, more brands will expand in China, and market competition will become more intense.

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To find the brand that consumers really need, we can grasp the opportunity.

For brands, only by grasping the direction of consumption and changing and innovating can we achieve sustainable development.