Deduce The Mainstream Lifestyle: 60 Years Of Ingenuity And Innovation, Red Bean Shiny CHIC2017 (Spring)

15-17 March,

The curtain was opened at Shanghai National Convention and Exhibition Center.

At the 3 to A527 booth of the clothing fair, red bean's clothing brand -- red bean men's clothing and red bean is coming home from the house.

Reporters learned that this year is the establishment of the red bean group 60th anniversary, the Chinese clothing "time-honored brand", 60 years of constant focus and innovation, and in the profound interpretation of the new fashion philosophy, the mainstream lifestyle and shiny Clothing Fair will again become the focus of the exhibition.

Smart upgrading, innovation driven pformation

New manufacturing, new technology and other intelligent upgrading will become

The engine of pformation and upgrading.

The red bean group, which is good at grasping opportunities, has gradually established and perfected its development plan of "intellectualization" and "intelligent manufacturing": actively comply with the development trend of the industry and the requirements of the national industrial policy, vigorously promote the digitalization, informatization and intellectualization of the company, make full use of the Internet, Internet of things and other technical means to upgrade the operation links of product design, supply chain, production, sales and internal management, create a sustainable competitive advantage, and promote the healthy and stable development of the company.

Leadership Tour

This exhibition will be displayed from the exhibition hall to the exhibition. Red beans are closely related to the two themes of red bean 60th anniversary and intelligent products. Following the input of a series of intelligent products, such as holographic projection, intelligent robot, intelligent shelf, smart fitting room, the red bean men's clothing in the fashion men's wear exhibition will be displayed for the first time using VR glasses to display the store display, so that the vast number of consumers will not feel at the scene of the red bean men's shop, so that they can feel the 3D super sense visual experience brought by the "focused" display and display the unique design of the red bean men's brand in all directions.

In the red bean exhibition hall, there is a special DIY high customization area. Customers can buy close fitting and unique clothes at the red bean store to meet their personalized consumption needs.

Leisure and entertainment area is another important part of the intelligent store of red bean men's clothing, so that customers can enjoy their clothes while the children can enjoy themselves in the entertainment area, and the family members can also feel the pleasure of coffee drinking area.

The integration of scientific and technological products into the emotional service of red beans has provided customers with a brand new and supreme service feeling. The flowing picture, comfortable music, high-quality products and intimate individualized design all reflect the red bean's ingenuity of intensive cultivation.

Zhou Hongjiang, general manager of ormosia AG, has a bigger goal. "As consumers put forward higher requirements for environmental protection, health and functionality of products, red beans will only continue to deepen intelligent manufacturing, so that they can continue to innovate and drive pformation and move towards one after another for 60 years."

Rejuvenation, focus and quality

Youth is the constant pursuit of clothing, and focus is the foundation of good products.

In recent years, the development of red bean clothing is strong. It is inseparable from the continuous rejuvenation of brand and the refinement of quality.

To this end, red bean men's wear has introduced an international first-class design team and commodity planning team, enhanced independent research and development capabilities, and developed innovative products such as shirts, Western-style clothes and colorful series that meet the needs of individual consumption.

A simple one.

How can we play the rhythm of modern light life? Designers are thinking hard and decide to break through tradition and break through the five design angles of "light comfort, light care, light collocation, light travel and light fashion".

Through repeated experiments, designers can completely throw away the shoulder pads of traditional suits and break the formal design of suits so that men can feel the comfort of light suits thoroughly.

Through the test of a series of links such as washing, grinding, blanching and finishing, the experiment has been successful after the failure of 500 many times.

2017 red bean light suit extends the design concept of light comfort, light care, light matching, light travel and light fashion. The elastic fabric is more comfortable, wear-resistant and wrinkle resistant, more practical, and can be folded and more convenient.

Taking the "red bean light suit and light enjoyment of freedom" as the promotion language, and integrating the new style of lightness, lightness, lightness and lightness, we advocate the concept of light fashion, and advocate a light fashion lifestyle in the free and decompression state through product updates.

Red bean light suit continues the red bean men's advocate of "flat, peaceful, common people, parity" mainstream lifestyle, at the same time, for the heavy life to subtract, simplify life to a simple realm, leading a suit revolution.

As an excellent representative of home apparel industry, red bean has been making innovations since its founding.

Red beans are home for decades.

Following the successful introduction of the autumn and winter new product of "red bean velvet" underwear in 2014, the company has developed a revolutionary landmark product called red bean cotton in 2015.

This spring and summer, red bean home again iterated, the introduction of yew bacteriostasis, color spun, no trace three underwear, fabric environmental health, design beautiful and beautiful, meet the consumer "green new fashion" consumption new demand, once on the market, won quite good market situation and word of mouth.

Every new product of light suit and red bean cotton has been accumulated for several years. From the initial concept to the star series, it has been innovating and improving during the period.

After many years of painstaking research and development, technical difficulties were overcome one after another.

From trial to wear, try again and again, try to improve again and again, with craftsmen's spirit to focus on creating one quality product, truly making user centered, focusing on refining quality, constantly changing new products in changing and invariable, so that the Chinese clothing "old brand" is always young and vigorous.

Model innovation, win win, and chain fortune

Join the red bean, chain wealth.

These eight words are not slogans, but red beans are reality.

In order to make this statement, red beans insist on the concept of win-win, and continue to innovate in the franchise mode.

In the face of fierce market competition, red bean men's clothing constantly surpasses itself, insists on innovative management mode, and resolutely goes out of the scientific joint franchise mode suitable for itself, adapting to the market and win win among all parties.

We should use the operation concept of "one priority and three priorities" to select high-quality franchisees and give back to franchisees with high quality services and achievements, and win with franchisees.

The continued growth of sales results makes franchisees firmly believe that the high yield of the red bean mode will bring more profits and benefits.

In the operation of stores, people pay more attention to people-oriented, user centered, establish their own "red bean community", cultivate loyal "red powder", create value for consumers, meet the individual needs of consumers, win win with consumers, and make red bean men's clothing sustainable development have firm customer support.

Like red bean men's clothing, red bean has outstanding performance at home.

In 2014, the red bean home was in line with the market to promote the new franchise mode. In 2016, under the condition of the overall trend of the domestic clothing industry was low and the chain clothing sales were not good enough, the red bean home was in the opposite direction, accelerating the layout development channels, gathering and blooming in Jiangsu, Hebei, Hubei and Shandong, and opening more than 300 stores all year round, forming a scale effect in Suzhou, Yichang, Yancheng, Cangzhou and other places.

In January 2017, in just 1 months, red bean home opened more than 50 stores, and sales also achieved a good start in the year of the chicken.

Franchisees from all over the country have joined the red bean men's clothing and red bean home. They are optimistic about the red bean's insisting on the win-win alliance franchise mode. From the store management, product display, personnel training, marketing and so on, the whole chain type one-stop service will enable the franchisee to join the red bean without worries, so that more and more people choose to trust red beans and join red beans, and truly realize "joining red beans and chain fortune."

Red bean men's clothing, red bean home and other chain brands also entered the development of fast lane, sales performance climbed steadily.

60 years, stick to love and create ingenuity.

Those who love life and cherish life will concentrate on their work and strive for perfection. Only then will they be meticulous and make fine products.

From a small workshop in 1957 to the focus of today's fashion series, from a single knitted underwear to a series of clothing products, from traditional clothing industry to smart clothing pformation.

The red beans stick to their clothes for 60 years, creating ingenuity with love.

The 60 year history of red bean clothing is a Chinese "clothing innovation": from B shirt, nylon shirt to nurse shirt, pearl shirt, from T-shirt, air layer underwear, air conditioning underwear, hot underwear, from red bean paste to red bean cotton, from colorful shirts, light suits to smart clothes upgrading.

As the "time-honored brand" of China's clothing brand, the red bean group has been committed to 60 years of dedication and pformation.

When the Chinese garment industry is in a state of great upheaval, red bean has always been a strong explorer and innovator of Chinese clothing in the great changes of garment enterprises.

The reshaping of modernity in mainstream life makes red beans younger and more fashionable.

As Zhou Haijiang, chairman of the board of directors of the red bean group, said, "we need to cultivate our own brand with the national culture and fertile soil, so that the Chinese brand can go to the world.

Red bean is making unremitting efforts in this respect. "

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