Kangnai Launched The Industry'S First "Intelligent Cloud Shop", "New Technology + Craftsman Spirit" To Constantly Break Through Itself.

Kangnai is adhering to the "craftsman spirit" of excellence, adhering to the quality of outstanding products, and taking quality as the life of enterprises.

In 2016, the Kangnai family third generation image shop, which carries Kangnai's spirit of more than thirty years of craftsmen, has been upgraded to make a one-stop service for high-end shoes.

Through one year's R & D innovation, Kangnai footwear technology research has passed the identification of Zhejiang provincial enterprise research institute, and has obtained 6 provincial-level new products and 2 new industrial products.

For the footwear industry in Wenzhou, the biggest opportunity brought by the new technologies such as Internet, big data, intelligent manufacturing and so on may be the establishment of a new business model of large-scale customization.

In this round of challenges, Kangnai, which has 38 years of shoemaking history, is in the forefront of the industry. Last year, Kangnai pioneered the industry's first "Intelligent Cloud shop", and set up a 3D design team headed by well-known design masters to collect large data of feet, laying the foundation for further personalized customization.

Zheng Laiyi, general manager of Kangnai group, said that in 2017, Kangnai will focus on the application of "big data and Internet +" technology to innovate the traditional business mode, seize the demand for personalized customization gradually rising in the market, promote the early realization of Kangnai's high-end customization strategy, and welcome the new opportunities for the development of enterprises.

In 2016, Kangnai group summarized the key work of the enterprise with "three key words":

Innovation driven, artisan spirit.

Seemingly simple words, in fact, are rich in deep meaning, representing the latest development direction of shoemaking industry.

Perhaps, in the future, the market will witness the long-term vision of these moves.

Last year, Kangnai explored and explored the "Internet plus entity store" business model. It pioneered the industry's first "Intelligent Cloud store". After entering the store for foot data measurement, customers automatically introduced the appropriate shoe styles and styles to customers to achieve a fast personalized customization experience.

The electricity supplier is one of the main channels for Kangnai to realize "Internet +".

In 2016, the first year of "live broadcast" broke out, Kangnai boldly tried to make a new path of "live + interaction".

Kangnai has set up the 3D design team headed by Italy's famous design master to realize the omni-directional 3D modeling design of shoe last, soles and styles. Through 3D printing, we have completed the development of shape and style, and the design of independent innovation has reached the international first-class level.

Kangnai has made innovative breakthroughs through strengthening the cooperation of industry, University and research, and standardization of technology. It has formed a standardized standard module, implanted digital development platform, clicked the standard function button, and operated with one button operation to achieve the rapid replication of standard parts.

Since October 2015, Kangnai has pioneered the "shoe workshop" with exquisite workmanship in the industry. It took 20 months' roadshow and traveled to more than 80 cities throughout the country, so that about 10000000 consumers felt and experienced the craftsmen's comfortable shoes. It showed the ultimate pursuit of Kangnai in making every pair of leather shoes.

In recent years, Kangnai has been playing the role of authoritative craftsmen in the global footwear industry. They are all experts and experts in their respective fields.

In 2016, Kangnai gathered these experts to set up Kangnai master alliance to jointly plan the upgrading of Kangnai's product strategy and create products with ingenuity.

In 2017,

It is believed that the domestic market is a combination of challenges and opportunities. Enterprises should recognize the situation, strengthen their confidence and work hard, adapt themselves to the new normal of economic development, persist in improving the quality and efficiency of development, persist in taking the market as the guide, persist in promoting the pformation and upgrading of enterprises as the main line, uphold the spirit of craftsmen, deepen innovation driven, focus on big data and Internet +, focus on new opportunities, and earnestly strengthen the building of enterprises themselves, and promote new breakthroughs and achievements in various fields with practical results.

This year, Kangnai should vigorously carry out foot data research, use network collaborative technology, design large-scale customized cloud platform, enhance the comfort and comfort of shoes, and solve the technical bottleneck problems of "industrial mass production" and "personalized customization".

In cooperation with the third party big data research institutions, we will carry out in-depth research and analysis of industry big data, guide the meticulous operation of the business, conduct in-depth research on the whole industry's customer shopping behavior, focus on the needs of customers, and explore the new mode of promoting the development of the electricity supplier through the development trend of the community economy, the fans economy and the shared economy.

Vigorously promote new retail, to achieve comprehensive integration under the development of online and offline.

Physical store layout of Mobile Intelligent Cloud store, to achieve "1000 stores thousand faces", 24 hours without closing.

E-commerce platform related entities shop, online shopping line delivery.

Open up online and offline commodity information and membership information, optimize resource allocation, and achieve information sharing.

Continue to promote Kangnai's high-end custom strategy.

Further widening

And enhance the customized timeliness, increase the input of customized equipment, perfect the high-end custom business of Kangnai family, and establish VIP private exclusive service system.

In order to cater to the change of current consumption behavior, Kangnai will rely on KINGSTEP brand and increase sports and leisure products in Kangnai brand in 2017, and expand the market share of leisure products, and become a new growth point of performance.

In the future, Kangnai will regard cross-border electricity providers as the key emerging business of Kangnai's internationalization strategy, create an international image of KINGSTEP Jun step brand, focus on the development of Amazon's US station, Japan station and European market, equipped with professional development and operation team, integrate overseas stores resources, study local market conditions, develop products suitable for consumer demand, and quickly seize the high-end market of cross-border electricity providers, and become leaders in the field.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.