Hai Lan Group'S Two Generation Succession Challenges

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The parent company Hai Lan group official announced at the Pegasus awards ceremony, Zhou Lichen, the son of group chairman Zhou Jianping, acted as president of Hai Lan group, and Zhou Jianping remained chairman of the group.

After entering the Hai Lan group, Zhou Lichen gradually led Hai Lan's home to the younger consumer groups.

Song Qinghui, a famous economist, said: "at present, Hai Lan group is actively exploring different fields and taking the road of pformation and development. When Zhou Lichen takes over president of Hai Lan group, he can inject young vitality into Hai Lan group, but it will also face many challenges."

The reporter sent an interview letter to the Hai Lan group on the related issues, and the responsible person of Hai Lan group said that the group had no plans for the interview.

Hai Lan group's two generation succession challenges

Zhou Lichen was born in 1988, and he worked in Zhixin capital after graduation.

Two years later, he returned to the headquarters of Hai Lan group and later served as general manager of Hai Lan home, a subsidiary of Hai Lan group. Recently, he was declared President of Hai Lan group.

Guo Yan, a professor at Beijing Institute Of Fashion Technology, told reporters that the business of Hai Lan group has long been not limited to clothing itself.

Zhou Lichen, who has the advantage of age, financial background and investment experience, has a prominent advantage for the younger generation of Hai Lan's home and the business operation of Hai Lan group in the field of investment and other business expansion in the future.

According to the world clothing shoes and hats net, Zhou Lichen took over the advertising department, commodity center and other departments during his work at Hai Lan's home.

In the meantime, he changed the strategy of advertising at Hai Lan home, naming and sponsoring the popular video variety, increasing the brand's attempt in the field of IP.

The frequency of Hai Lan's home appears in the consumer's perspective, and the way it appears is getting more and more fashionable.

Xue Danqing, the representative of securities affairs at Hai Lan home, has publicly stated that "since 2015, the home of Hai Lan"

The style has reached 50% of the proportion, will be more adapted to the needs of Post-80 and post-90's.

Gao Hao, director of the global family business research center at Wudaokou Institute of finance, Tsinghua University, told reporters that "the two generation of succession is usually the three basic mode successors, entrepreneurs and strategic investors. Zhou Lichen will not play a role in the development of Hai Lan group. These three roles may be reflected in him."

According to the world clothing shoes and hat net, at present, Hai Lan group has set up a company specializing in private equity investment, and has also entered commercial real estate and cultural tourism.

Gao Hao said, "when Zhou Lichen takes over the president of the group, on the one hand, he should consolidate and consolidate his group's business, innovate in the traditional garment industry, play the role of successor, and on the other hand, as a strategic thinker, he will consider how to enter the field with greater market potential and development space to realize the strategic pformation of the enterprise."

Gao Hao said, "the two generation of succession is usually faced with qualification tests, self tests, environmental tests and political tests.

Qualification challenge is related to the experience and ability accumulated by the new leader before taking over. Zhou Lichen, as a relatively young president, may face some challenges and problems in this regard. "

"Usually, the new leaders will bring forward new strategies and targets for enterprise development after they take over. These goals usually have larger breakthroughs and progress than the existing ones. Whether these goals can be achieved is the self test of successors.

The test of the environment is that when dealing with some unexpected incidents, the successor's ability and effect will be examined both inside and outside.

Gao Hao said.

As early as Zhou Lichen worked in the home of Hai Lan, Zhou Lichen actively tried and explored.

After taking over the group, Zhou Lichen's strategy is also looking forward to it.

He pointed out that the family business is the most vulnerable time when the enterprise is inheriting, and the new leader means that the structure of the existing power, responsibility and interest of the enterprise will be broken, the power may be reorganized, and it may change the behavior, daily work habits and interests pattern of many executives.

In this way, someone may challenge the position of the new business leader.

Whether this political test can be a key factor through enterprises and successors.

Performance slowdown, inventory backlog hidden risks

As the pillar industry of Hallan group, garment industry has maintained its growth in recent years under the background of the overall downturn of the apparel industry.

Hai Lan home 2015 annual report shows that in 2015, Hai Lan's family business income was 15 billion 830 million yuan, up 28.3% over the same period last year. The net profit attributable to shareholders of listed companies was 2 billion 953 million yuan, up 24.35% over the same period last year.

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Guo Yan believes that "in the overall downturn of the apparel industry, the growth of Hai Lan's home business mainly depends on the innovation of business mode, the advantage of price and the clear positioning."

Reporters combing Hai Lan home financial report found that from January 2016 to September, the company's operating income was 12 billion 67 million yuan, an increase of 6.56% over the same period last year, attributable to shareholders of listed companies net profit of 2 billion 414 million yuan, up 5.45% over the same period last year.

In the first three quarters of 2015, company revenue grew 39.04% to 11 billion 325 million yuan, and net profit attributable to shareholders of listed companies increased 41.95% to 2 billion 290 million yuan over the same period.

Within one year, although the revenue and net profit of Hai Lan home kept growing, the growth rate slowed sharply.

Cao Lei, director of the China Electronic Commerce Research Center, told reporters, "in 2016, the penetration rate of online shopping in clothing industry reached 36.9%.

At present, many clothing brands have begun to use the platform of the Internet, and in recent years, the rise of net red live and online customization has a greater impact on young consumer groups.

He also pointed out that "the clothing industry is currently facing serious inventory problems."

But the problem of inventory is not only the inventory itself, but also the overall management and supply chain operation.

Reporters access to Hai Lan home financial report found that Hai Lan home terminal inventory backlog risk always exists.

According to Hai Lan's home 2015 earnings report, the number of days of inventory turnover was 298 days, an increase of 39 days over the previous year.

According to another report, Hai Lan home's three quarter earnings report in 2016 showed that the inventory turnover days increased by 56 days compared with the same period last year, and the annulus increased by 39 days.

Guo Yan said, "when Hai Lan's home purchases the upstream suppliers, Hai Lan's home will not pay the full amount.

If the goods produced by suppliers are not sold at the Hai Lan home store, Hai Lan's home is entitled to return.

In this way, the Hai Lan family itself does not take too much inventory risk. "

Song Qinghui told reporters, "the relationship between Hai Lan's home and suppliers is highly controversial in the industry."

At the same time, he pointed out that "Hai Lan's family's current business model also concealed risks.

For example, joining the Hai Lan's home needs a large margin deposit, which has been denounced as a "financial" disguised financing method by the industry.

It is understood that in the past, Hai Lan's franchisee had to pay 1 million yuan deposit, and the franchisee did not need to participate in the management of the store in person.

Reporters call Hai Lan home to join the department telephone, the staff told reporters that Hai Lan's home has not been attracting investment since last year. The practice of paying the deposit is many years ago. The most recent practice is to join the dealer in charge of rent and decoration costs, without the need for a guarantee card.

Chengdu one sea LAN home franchisee told reporters, "Hai Lan's home's joining mode has changed, from the past type of Finance - the way of deposit to the later rent and decoration costs, but the decoration is responsible by the sea Lan's home, the cost is higher than the normal market price, and the profits of the franchisee are far lower than before.

The reporter called Hai Lan's home joining Department on the related issues. The staff said that the decoration of the franchisee was responsible by the head office, the cost was borne by the franchisee, and the specific joining needs to be interviewed by the company.

Song Qinghui believes that "the rapid development of Hai Lan group has shown signs of weakness in the face of its strong rivals.

At present, it is urgent for a new force to make breakthroughs in fashion design and version upgrading. At that time, it is the best endorsement for 29 year old Zhou Li Chen to take over as president of the company.

More interesting reports, please pay attention to the world clothing shoes and hats net.