"Mass Customization", Indo Star Brings New Opportunities For The Apparel Industry.

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With the rapid development of the Internet,

How to find a piece of blue ocean that belongs to itself? The fashion customization mode of "e-business + customization" is believed to bring a new train of thought for the traditional operation mode.

At present, consumers are no longer rigid demand for clothing: the basic foundation of simple and wild products is lacking in creativity; and the fashionable fashion of full streets will cause embarrassment to crash shirts. "Personalization" is an important factor to stimulate consumers' desire to buy clothes.

Conventional

Due to the restriction of production and quantity, there will be a backlog of stock at the end of each season and the end of the year. In order to achieve the goal of stock clearing, we have to carry out a simple and brutal price war. This will not only damage the gross profit and brand image of the brand, but also make the overall development of the garment industry fall into an unhealthy cycle.

In short, personalized customization is a personalized stamp for ordinary merchandise to meet the needs of differentiated consumers.

Different from the traditional mass production mode, the "mass customization platform" provided by Indus, which belongs to the high-end customized brand of Cimpress group, can meet the custom-made demand from brand enterprises to individual consumers, and truly realize "demand deciding production", and at the same time let customers enjoy the maximum optimization of quality cost.

Indo's unique mode of operation

Indo can provide a professional end to end customizing service solution for brand enterprises: according to different brand styles and different customization needs, we should set up corresponding customized professional platform and control them from visual effects, user experience and so on.

At the same time, support brand multi channel marketing include: brand Tmall flagship shop or self operated store, mobile phone end WeChat shop and offline entity store.

The Indo brand has opened up the online and offline platforms in a real sense, and has been able to promote the full channel customization mode for the brand.

Whether it's the offline touchscreen of the real shop or the online mobile terminal that carries large traffic, Yin Shida can provide a customized platform interface for different terminal carriers. Consumers can easily handle the user friendly user interface and create a personalized fashion exclusive design, and the customized effect is what you see.

In addition, Indus will provide value-added services to the brand, such as professional line customer service, system process training and technical support for shop personnel, and help the brand to enhance its competitiveness in the industry with professional customized services.

Indo's persistent quality

The realization of this multi-channel business model relies on Indus's mass customization platform as the core technology. It has invested more than 1 billion 300 million US dollars in technology investment, and has developed more than 2000 technology production researchers.

The platform has more than 200 international patents, and relying on powerful IT technology, computer guided automatic production and logistics, it can achieve "one start" and achieve efficient customized large-scale production to meet the unique customization requirements of every customer.

In order to ensure that every customized product is produced from the best technology, Indo's backstage custom-made production adopts the leading imported equipment and advanced production technology.

From the material, Indus uses imported materials, and works with the luxury brand material supplier from the European fashion capital, using the leading high-tech environmental protection material, which brings different experience to customization and makes customization more distinctive.

Indo is adhering to the core concept of "mass customization", aiming at promoting the creative lifestyle of personalized customization, and striving to make more Chinese consumers experience the quality of personalized customization service.

Indo brand

As a high-end custom brand created by Cimpress in China, Indo China officially landed in China in 2015. At the same time, it introduced the concept of mass customization platform into the Chinese market.

We are committed to providing personalized customized service solutions for personalized brand businesses and individual consumers: let every customer, whether an enterprise or an individual, enjoy the maximum optimization of quality cost while realizing his personalized customization.

Cimpress group

Cimpress group (NASDAQ listed companies: CMPR), headquartered in Holland, has focused on mass customization as the core business, providing customized products and related services. It is the leader in the field of mass customization and web printing. Since its inception in 1995, it has subverted the traditional printing industry with the concept of "mass customization". So far, it has provided a unique custom service to nearly 20 million customers in more than 130 countries.

Indo is invited to CITC

Ying Shi Da was invited to attend the Shanghai international clothing custom exhibition. As a high-profile enterprise in the industry, what kind of surprises will bring during the exhibition? The exhibition hall of Shanghai world will be announced by you!

The Shanghai international clothing custom Exhibition (CITC) will be held on April 2017 20-22 at the Shanghai World Expo exhibition hall on the theme of "promoting the customized industry upgrading and business mode innovation in China's apparel industry".

More interesting reports, please pay attention to the world clothing shoes and hats net.