Did You See The Big News Events That We Missed During The Spring Festival Holiday?

Ten major clothing news events that can not be missed during the Spring Festival holidays:

Daphne said that the company's losses will increase by more than 50% in 2016. If calculated at a minimum of 50%, the company's net loss in 2016 will reach HK $569 million, a net loss of HK $379 million over the same period last year.

The company said that the increase in losses was mainly caused by a sharp decline in sales, a decline in same store sales and a decline in gross profit margin, and a combination of survival, combing and closing stores.

As of the four quarter of December 2016, Daphne's core brand sales fell 10.1%, and the annual decline was 11.7%.

By the end of December, the core brand of the company had been closed from 999 to 4598, including 189 stores and 810 outlets respectively.

The downturn in mainland retail sales led to a drop of over 10% in sales last year.

Ann Li Fang made a supplement to the profit warning issued earlier by the group. It is estimated that the net profit will be significantly reduced by the end of December. The total sales volume and the shops that run for more than two years will be more than 10% lower than that in the same period in 2015. The financial performance regression is mainly affected by the low consumer demand, the continued weakening of the retail environment, the decline in gross margin and the rise in overall operating expenses.

By the end of December last year, the total number of retail outlets was 2067, of which 1877 and 190 were sales counters and stores.

According to Xinhua news agency, Xi Jinping, general secretary of the CPC Central Committee, chairman of the CPC Central Committee and chairman of the Central Military Commission, inspected the preparations for the Beijing Winter Olympic Games in Zhangjiakou, Hebei Province in January 23rd.

The photos showed that Xi Jinping wore a Anta coat that day.

Some analysts said that this signal is enough to reflect the importance of national clothing brand.

HSBC securities has upgraded Anta sports rating from "holding" to "buying". The target price has risen from 19.9 yuan to 42.7% yuan to 28.4 yuan.

The bank refers to the strong performance of Fila and e-commerce in the group, promoting stable growth of core brands and increasing gross margins.

XTEP official WeChat announced that the signing of actress Zhao Liying became the 2017 brand spokesperson of the brand. Based on the consensus of "sports fashion", Zhao Liying will fully open the new image of sports girl.

XTEP brand has always had a strong fashion gene. Since its birth in 2001, it has differentiated into the "fashion movement", creating the entertainment marketing initiative of entertainment star endorsement sports brand, inviting the then giant star Nicholas Tse to endorse it and launching the first generation of "wind and fire" shoes that are still the record of the industry.

This cooperation has lasted for 16 years.

Chinese women's wear brand Wenger 5 billion 130 million acquired Korean clothing group's clothing brand Teenie Weenie

The Korean clothing and love group announced on the 25 day that it decided to sell its clothing brand, Winnie the bear Teenie Weenie, to the Chinese women's wear brand, vicknus, at a price of 5 billion 130 million yuan.

The deal will create the highest price of foreign brands for Korean clothing brands.

The paction of clothing and love allowed the company to reduce its debt to 240% in the first quarter of this year.

The clothing and love group will also invest 10% of the paction amount in the newly created Winnie the Chinese legal person and hold 3 years to ensure that both sides create synergy in the field of production and marketing.

Ten years ago, there was a similar incident, which was successfully rescued by live chickens. Two years ago, the registered capital was changed from 2000 to 2 million.

YOUNGOR, once faced with high inventory pressure and high debt pressure, gambles on real estate, while YOUNGOR zoo is an early move and considered a more successful link in its pformation.

When the outside world is still calculating the gains and losses of YOUNGOR's gambling property, it rebuilt YOUNGOR in five years in October 2016.

Li Rucheng announced in a high profile that he would invest 10 billion yuan in three years to start the strategy of technology and innovation, and "build up the acceleration of the development of the clothing entity industry, which is called the fashion coordinates of China's clothing industry and even the whole service industry."

This is considered to be another big gamble by YOUNGOR, but this is the original main business, not real estate.

Nike beat LV to become the most valuable brand in fashion industry.

Brand Finance announced the ranking of the 2017 most valuable brands in the world. In the fashion industry category, Nike has become the most valuable brand.

The top ten were: Nike ranked twenty-eighth, H&M ranked sixty-third, Zara ranked ninetieth, LV ranked 101st, L'OREAL ranked 105th, Adidas ranked 138th, UNIQLO ranked 145th, Hermes row 172nd, Rolex row 216th, Gucci row 219th.

Google has again topped Apple this year since 2011, its value rose 24% to 109 billion 500 million dollars compared with last year, while apple fell 27% to 107 billion 100 million yuan.

Fast fashion H&M group's fourth quarter earnings rebounded net profit grew 7% to $670 million over the same period.

In the fourth quarter ended November 30th, sales increased by 8.3% to $5 billion 980 million over the same period.

But by the 2016 global retail environment downturn, H&M group's annual net profit plunged 10.8% to US $190 million, and sales grew 6.3% to 22 billion 630 million US dollars over the same period last year.

During the period, the group has added 427 new stores worldwide, and has entered three new markets and 11 online markets.

At present, the group has 64 markets in the world, including 35 online businesses and 13000 employees to 161000.

In fiscal year 2017, H&M group plans to add 430 new stores, including 70 to 0 H&M stores and 50 H&M Home stores.

At the same time stationed in Kazakhstan, Columbia, Iceland, Vietnam, Georgia six major markets, and in Turkey, Taiwan, Hongkong, Macao, Singapore and Malaysia online business.

Us Under Armour fell more than 2% at the close of the stock market in February 1st, down 25% on the previous day.

The market value evaporated nearly US $3 billion.

The main reason why investors are bearish is that Under Armour has ended more than 20% sales growth for 26 consecutive quarters.

Under Armour said on Tuesday that its sales will increase by 12% this year to nearly 54 billion US dollars.

This is less than the average analyst estimate of $6 billion 50 million and has become the lowest annual growth of Under Armour since its listing.

The company believes there are multiple reasons behind the growth slowdown, such as the overall weakness in the retail industry, which has led to an increase in discounts.

Founder of Yin man: 2016 line sold 200 million, 2017 months to receive 28 million

On the last day of the Spring Festival holiday, Fang Jianhua, the founder of women's wear brand, the latest achievement of micro-blog's business under the line of EMMAN.

He disclosed that in the first month of 2017, the line performance of emann (excluding other brands of Hui Mei Group) has exceeded 28 million.

"It is said that the real economy is bleak, the electricity providers are also difficult, actually not so bad; the online and offline linkage effect is more and more intense, and the new economy is changing the minds of many people."

Fang Jianhua said so.

On the day of the thirty year of the year, Fang Jianhua disclosed through its personal public account. In 2016, the group opened more than 370 experiential stores online and had achieved 2 hundred million sales targets.

For more information, please pay attention to the world clothing shoes and hats net report.