What Did Vip.Com Experience? From Big To Bad?

As we all know,

Industry has been fierce competition, surging, updating speed is even more shocking, the negative information of the business tycoons are endless, the rule of law last weekend with the third party public opinion monitoring guuni international software company has released the ten largest retail e-commerce platform negative interest rate data report.

With up to 70.9% negative information, the top priority of e-commerce platform media coverage is.

Although vip.com has always claimed that "100% genuine sale", but the counterfeit problem has been questioned. In November 25, 2015, Tencent science and technology investigation team released a blockbuster survey, vip.com suspected of selling counterfeit.

More than a year has passed, and vip.com, which has been selling off the holiday, has also made a great wave of innovation in 2016. He signed Jay Chou and his wife to endorse, opened the new advertising words, renamed the Zhejiang bainu, and so on. "Pattern marketing" also played a new height.

It is undeniable that the use of star IP appeal to catch the young consumer group is indeed beautiful, and the volume of users and orders have been increased.

But is vip.com really as proud as a new advertising word?

Recently, vip.com purchased Nestle milk powder, and the news of nose and mouth bleeding after the baby was drunk again drew the attention of users to vip.com. The author also searched vip.com, counterfeit and other key words in Baidu, 360 and Sogou news. The results are as follows:

Vip.com is no longer a legend.

According to the world clothing shoes and hat net, vip.com was founded in 2008, and started with the innovative business model of "brand discount + timed rush purchase + genuine guarantee". It quickly became a well-known e-commerce website, successfully seized female consumers' cognition and realized profits in two years and was listed on the NYSE in March 2012.

Just like this, a reputable outside electric business enterprise has been repeatedly accused of counterfeit products and inferior services in recent years.

(1) the flood of water army is difficult to distinguish between genuine and fake commodities.

In fact, most of the shopping websites have some naval forces. Brush reputation and brush praise are the only way for some shops to grow up.

Lao Liu once thought that the most important part of the navy was a treasure. Later, I found that vip.com was also quite a few.

A commodity evaluation is allowed at random. 22 evaluations, none of which are certified by the sun drying map, are all used to praise commodities.

However, netizens' opinions on vip.com products are different from their own websites. Even more netizens are aware that vip.com has fake products.

No matter how many stars the product has in its own application, the data of the third party platform seems to be more real, but those who do not have a real picture are just a few words.

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(2) logistics turtle speed, customer service perfunctory, who is willing to use such after-sales?

As a courier product, all users' psychology is the same. The quality is better and the speed is faster.

But vip.com's logistics is also a bit of a dun.

One of the users, Tucao, impressed me deeply. He bought a birthday gift to his wife on vip.com. The result was that there was no news in Xinjiang after being released from the library.

The wife's birthday passed 5 days, and the gifts were not yet arrived.

Don't you know that because of your mistakes, China is likely to have more couples than divorced couples?

As a service that does not provide self selected logistics, vip.com has so many unacceptable logistics problems. Is it really like the user's Tucao to use self built logistics system, if it is more than three TRUMPF, if the speed and speed are not only affected by user experience, it is the user's recognition of the brand.

The structure of the company is chaotic, and the quality of the staff is uneven.

(1) HR quality vision is a big surprise.

As a large business enterprise, it is essential to recruit talents for the company every year.

But many anonymous users know that vip.com HR is too arrogant, and the interview time is too short. The simple interview two sentences allow the interviewer to go home and so on. It is really not the attitude of a large company to interview the interviewer so disrespectfully.

2, the local design wind, vip.com's aesthetic is really people do not understand.

Throughout the design of vip.com, although it is under the banner of "name preference", in fact, many brands we never heard of, and many of the popular brands are mostly old ones in the past few years, and their prices are so low that people can not tell the true from the false.

In the long run, vip.com's position is likely to change from a website specializing in sale to "a website dedicated to selling unsalable clothing".

If so, it is really against the name of a big brand. Vip.com will become a fake product.

Therefore, the vip.com brand is going downhill no matter in the media exposure or on the household registration tablet, and is gradually losing its brand competitiveness.

From big cards to mixed brands, vip.com's move is really a sigh. After all, it has been the brand of Chinese mythology in the US.

If we still don't think about making progress and do not make any changes, the road after vip.com will be more and more difficult. It is only a matter of time to go to the end of the road. I hope vip.com can really put users first and save them in time.

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