How Does Ge Mei Qi Speak Good Brand Products In This Era?

According to the world clothing and shoe net, many women will choose to go to the Internet age.

The portal reads the picture information, the video website watches the fashion trend video, pays special attention to and trusts the fashionable red people's recommendation on micro-blog WeChat, after reading the favorite fashion product online, then purposefully goes to the next store to buy.

How does the local women's shoes speak well in this era?

Product? Let's explore it.

It is Zhejiang.

The brand of shoe industry Co., Ltd. was founded in 1990. It is a modern shoe enterprise integrating R & D, production, sale and service.

Based on the in-depth study of Chinese women's aesthetics, the designers of Ge Mei Chi focus on the new trend of international shoe fashion and incorporate the latest fashion elements into traditional fashion.

With its excellent quality, novel style and thoughtful and perfect after-sale service, he has won the favor of consumers.

Ge Mei Chi always focuses on quality, adhering to the "quality win customers" business policy, and has gained wide acceptance and trust in the society. Ge Mei Chi brand has successively won a number of "national inspection free products", "China famous trademark" and "ten leading women shoes brands in Wenzhou".

Consumer group

To match target customers, we should pay attention to male market demand.

From the crowd attribute of Baidu index, we can see that the core consumers of the company are concentrated in the age of 20-39. The reasons are as follows:

First, the brand is located in the public fashion. The core customer group is 20-45 year old consumer. The core consumer group basically agrees with each other. The brand is also widely recognized and trusted by the society. Popularity is also one of the labels of the core consumers.

Second, with its excellent quality, good comfort and high cost performance, she can get the love of the young people.

In terms of gender distribution, men and women are equally divided.

The main brand of GM's shoes is part of the leisure series.

But the proportion of male accounts for a large proportion. It also shows that Gemi should pay attention to the demand of male market, actively develop men's shoes and shoes, expand the field of men's shoes and brand dimensions.

Consumer attitude

Overall satisfaction is high, size and logistics need improvement.

From the public opinion, we can see that consumers' satisfaction with brands is very high, indicating that brand quality is unanimously recognized by consumers.

But there are also some consumers who may feel uncomfortable wearing products, slow logistics and so on.

On the one hand, the optimization of product details becomes a pressing problem that the brand needs to solve. The establishment of good reputation can make the brand survive for a long time.

On the other hand, the logistics system needs to be improved to enhance the consumers' shopping experience and establish a good image for the brand.

High performance price recognition, we need to continue to maintain.

In the price perception attribute, consumers have a high degree of satisfaction with the price of the brand, and the high cost performance has become a magic weapon for the brand to capture consumers.

In terms of the price of the best selling products of the Tmall flagship store, the price price ratio is very high. The price is around 200 yuan, and the price is much cheaper.

Brand products cover a wide range and are suitable for the consumption of the masses. Therefore, we need to maintain a stable price advantage and satisfy consumers' preferential purchase mentality.

Logistics evaluation is general, system needs upgrading.

Among the channel attributes, consumers are most concerned about logistics. The satisfaction of logistics is 75 points, which belongs to the general level. Consumers generally reflect slow logistics and become a major pain spot affecting brand image.

The problem of slow logistics requires brand enhancement, upgrading and upgrading of logistics system, complete warehouse inventory, shortening the pportation time of goods, enhancing the shopping experience of consumers, trying to meet the needs of more consumers, and reducing the slow negative evaluation of logistics.

From the source distribution and popular websites, we can see that its search and discussion are concentrated on the electronic business platform. Compared with the popular websites, Tmall mall occupies the first place, and Jingdong follows closely.

Ge Mei Qi Tmall flagship stores often attract consumers with discount promotions, which deepens the connection between brands and consumers.

Taking advantage of price advantage and brand awareness, she has stimulated the desire of many consumers in Tmall flagship store.

The flagship store of Jingdong is mainly less favourable than Tmall, with a higher threshold and a consumer's preferential buying mentality is not satisfied.

Users say analysts suggest that the brand of the GM shoes should balance the discount rate of the e-commerce platform, so that consumers can enjoy the same price treatment, and also help the brand to promote the popularity of the platform, attract consumers' attention and improve product sales.

Focus on re media development, WeChat becomes the main force of brand

In the new media era, quality content is a good tool to impress customers.

For women's shoes industry, how to make products sound good and arouse consumers' sympathy and participation is the key to break out of the brand in the new era.

Ge Mei Chi's beautiful classroom has landed on Youku fashion channel, and then covered videos such as music, potatoes, cool 6, 56 and so on, attracting millions of people to watch.

At the same time, Ge Mei's official WeChat set up a beautiful classroom column, allowing large portals to synchronize with WeChat.

Before and after each video launch, the official WeChat has set up interactive activities to stimulate fans' desire to participate.

In addition, the official WeChat has a micro mall, which tries to satisfy the convenience of consumers in the new era, and recommends new products, so that consumers can understand the first-hand news of brand fashion and promote the order quantity of new products.

WeChat has become the main force of brand in the new media era, and is also the trend of brand to adapt to the development of the times.

geographical distribution

From the geographical distribution of the map of Baidu, the potential consumers have the largest number of local cities in Wenzhou and more demand in second tier cities.

Because of the old shoes of Wenzhou, the time has proved that the brand quality is guaranteed and become the famous brand of women's shoes in Wenzhou.

And its high cost performance has attracted the attention of potential consumers in second tier cities.

The huge number of stores in its brand is its huge advantage. If we integrate WeChat's new media and stores effectively, integrate online and offline resources, bring more unforgettable experience to consumers, brand will develop and usher in a new development spring.

Ge Mei Chi shoes industry has a certain reputation in the footwear industry in Wenzhou. It has been focusing on the production and sale of women's shoes for over twenty years. Its excellent quality has been well received and appreciated by consumers.

In the Internet age, when women follow the trend of attention and trust fashion red people, the trend of recommendation products on micro-blog WeChat is more and more obvious. The brand of GM shoes has begun to focus on WeChat, triggering consumers' resonance and breaking through in the brand market of women's shoes.

However, users say analysts believe that the brand of the GM shoes still needs to be upgraded to optimize the product details, improve the logistics system, enhance the shopping experience of consumers, and make the product better in the Internet era.

More interesting reports, please pay attention to the world clothing shoes and hats net.