Michuang Brand Strategy: Cashmere Great Power Should Have Its Own Cashmere Brand.

2016, China

The leading brand, "cashmere cashmere", takes the strategy of "younger, more fashionable and more internationalized" as a strategic direction to achieve a successful pformation in brand and design style.

In this regard, the relevant officials of MI Huang told reporters that in the next few years, MI Huang will continue to uphold the brand concept of "implicit luxury", leading the global cashmere fashion, and continuing to move towards the international cashmere brand enterprise.

"China should own its own cashmere brand", the person in charge is confident.

Lack of brand: Cashmere country lacks cashmere brand

Thanks to its superior resources such as climate, grassland, sheep and other resources, China is ranked first in the world, whether it is cashmere and processed products, production capacity or export volume.

The products of 3/4 in the world cashmere market are derived from China, and China is known as a real cashmere country.

Especially in recent years, the total value of China's cashmere production has increased steadily, and foreign exchange earnings from exports have been increasing year by year.

However, we should also see that the vast majority of China

Still lingering in the international low-end market, the Chinese cashmere brand still wins by "quantity" instead of "quality".

The role of cashmere enterprises in the international cashmere market is more often referred to as "cashmere raw materials supplier".

Innovation is lagging behind, and design is outmoded, making China a large country of cashmere raw materials, but there are few genuine global independent brands.

Rice cashmere: brand and design pformation to achieve international cashmere brand

As the high-end cashmere brand of Zhejiang rice King cashmere Limited by Share Ltd, mica cashmere has been committed to the new exploration of the new development mode of cashmere industry since its birth, adhering to the fashion design concept and enhancing the real value of "soft gold" with design power.

Whether it follows the "cashmere fashion" main line, the CIS image recognition system is launched, or the top advisory body of the industry is the first to promote the "colorful strategy" of cashmere, and the only cashmere color research and development base in China has been set up.

From 2016 to 2016, the "crest cashmere" was designed as the core of "younger, more stylish and more internationalized". It achieved horizontal crosswise of the whole industry from the perspective of brand creative conception and design concept, and further laid the leading edge in China's cashmere market.

The cashmere cashmere is no longer confined to the production of cashmere single products. Instead, it is developed into a large scale enterprise that integrates multiple product lines. It integrates the international fashion trend and the processing technology of frontiers and cashmere, so that Chinese consumers can enjoy the Chinese independent cashmere brand products.

Industry deep tillage: adhering to "fashionable cashmere"

With excellent quality and high quality design, rice cashmere has been at the forefront of the world's high-end cashmere, and has achieved fruitful results both at home and abroad.

Up to now, the sales network of the rice cashmere has been distributed in more than 20 provinces and cities nationwide, and special offices or counters have been set up in more than 500 high-end shopping malls nationwide.

The cashmere cashmere person in charge told reporters that the cashmere brand "from big to strong" can not be accomplished overnight. The Emperor Huang will continue to plough the cashmere industry into a subdivision of the garment industry. While adhering to the design concept of the global fashion and fashion, it will build up the data value of Chinese values, emotional attributes and dressing habits, and further complete the whole chain of brand differentiation. The real world class cashmere brand will soon rise.