2016 Central Guangzhou Mobile Life Summit Jingdong Li Ke Feng About Mobile Business Trends

It is reported that "2016 central Guangzhou mobile life summit" today

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Li Feng, vice president of Jingdong group, delivered a speech to the mobile electricity supplier, and the idea of Jingdong mobile business development is personalized, content oriented and open.

Next, follow the world clothing shoes and hat net Xiaobian together to understand the details of the conference.

In the broad sense, mobile providers generally use B2B, B2C, C2C or O2O business by mobile terminals, PDA and pocket computers.

It combines the Internet, mobile communication technology, short distance communication technology and other information processing technologies perfectly, enabling people to do all kinds of business activities at any time and anywhere, to achieve shopping and trading at any time, anywhere, online and offline, online electronic payment and various trading activities, business activities, financial activities and related comprehensive service activities.

China has the largest e-commerce market in the world, and the development of online shopping is in the ascendant.

With the change of user consumption scenarios, mobile terminals become the trend of the times.

At present, mobile terminals have become the basic platform for social and business contacts, and the market prospect is promising.

Li Ke Feng quoted data that China ranked No. 1 in the 10 largest retail sales of electricity providers, which is expected to exceed US $700 billion this year. At the same time, it has nearly 27% growth in such a big volume. In 2018, the total retail sales of China's electricity providers will exceed 1 trillion, accounting for 40% of the world's total retail sales.

According to the understanding of the world clothing and shoe net, the connection in the PC era has become the connection of mobile Internet. The connection is about the possibility of point to point, focusing on the process from scratch to 0 to 1. People and information, commodities, money and services go through this process.

The connection test emphasizes the wide range of high frequency connections, the integration of online and offline, the ubiquitous information interaction. From the era of PC to the era of mobile Internet, it is a history of evolution from information connection to connection.

The eternal topic is traffic.

The traditional platform based electricity supplier is a convergent traffic center. Businesses can only rush through their heads to rush traffic, advertise, buy traffic, and promote sales.

Although the flow is relatively accurate, but the cost is very high, and finally, most of the electronic business is in a difficult position to sell goods.

Li Kefeng said that in recent years, Jingdong has also been committed to the pformation of the PC era to the electricity supplier in the mobile era. The main development ideas include three aspects:

The first is to create personalized mobile providers.

The outbreak of mobile devices has spawned personalized demand.

For the electricity supplier industry, commodities cover every aspect of people's life, and the cost of user decision is very high.

Jingdong's change in recent years has evolved from the recommendation of the first commodity to a precise and full scene coverage.

Through the big data, user portrait and product portrait, it provides commodity recommendation, intelligent store, personalized message and personalized content, so as to achieve real-time recommendation and precision.

The two is to create content oriented e-commerce.

The specific model is that brand dealers pay to the people of the Jingdong, including brokers, media, media, and so on, they make content, pmit to consumers in the form of live, leading consumers to consume from the Jingdong entrance.

The three is to create an open business.

Li Kefeng introduced that Jingdong opened an open platform for electric power providers, which has the ability to operate.

And other resources open to the traffic side, the third party developers.

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