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Zara Earned A Good Fortune In The First Three Quarters.

2016/12/20 11:28:00 54

VelvetZaraBrand Performance

In the third quarter earnings conference, Inditex chief executive officer Pablo Isla said Zara's sales growth took place in all regions, and Europe and Asia did well.

He attributed it to the strategic adjustment of the company in the past few years, such as upgrading headquarters, optimizing supply chain, improving inventory inspection and sales staff's spirit of service.

Such a growth trend is continuing.

Although the fourth quarter has only a small head, it is predicted that growth will be good.

Bad weather and bad weather in recent years.

Zara

Rarely seen.

Although this year's autumn and winter are warmer than usual, Zara's parent company Inditex announced its third quarter earnings this year, showing the strong growth momentum of the huge Spanish apparel group. Its net sales increased by 11% to 16 billion 400 million euros compared with the same period last year, and its net profit increased 9%.

In the overall performance, Zara contributed 2/3 of group sales.

Many reasons contributed to the good performance of Zara, partly due to the fact that competitors such as Gap and Abercrombie&Fitch are adapting to the new market. However, Zara is adapting faster and faster, whether changing the trend or coping with the weather changes.

This once again shows the effectiveness of the Zara business model.

As report goes,

Inditex

Its products can be designed, produced and shipped to stores within a month, or is this Zara's survival way driving the group's continued profitability?

Supporting the system is the analysis of big data.

BBC said that as of October, Zara depended.

The Mini Skirt

The military coat and velvet skirt have been built up for three days. The 9 items are the most popular styles this year. Zara has increased sales by 14.5% in the past 9 months.

To get these accurate popular information, Zara examines the vertical delivery mode of Vertical Integration, which shortens the process of market research, design, plate making, sample making, mass production, logistics and retail.

These big data not only come from the electricity supplier and guests information, but also from real-time observation and feedback in various stores, so that we can know exactly what people are pursuing and who are these people. It is said that in Zara analysis, Capricorn is the most loved one.

In the third quarter earnings conference, Inditex chief executive officer Pablo Isla said Zara's sales growth took place in all regions, and Europe and Asia did well.

He attributed it to the strategic adjustment of the company in the past few years, such as upgrading headquarters, optimizing supply chain, improving inventory inspection and sales staff's spirit of service.

In addition to Zara, Inditex also has Pull&Bear, Massimo Dutti and other brands, is also stepping up the layout of globalization and the electricity supplier market.

Inditex has opened 227 new stores this year and has created 9000 jobs, 1/5 of which are in Spain.

"Few other clothing retailers can catch double digit sales growth, and Inditex has done so in tough international markets.

The company clearly focuses on family sales and high and stable profit margins.

Liberum analyst told BBC.


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