The Relationship Between China'S Clothing Industry And International High-Quality Resources Has Also Become More Closely Related.

Today, with the deep integration of economic globalization, the relationship between China's garment industry and international high-quality resources has become more closely related.

Against this background, the China Apparel Association, China Textile Association, China Fashion Designers Association and China Textile Information Center jointly organized the first China garment industry international cooperation Fair (LINKINGplus).

Precision docking promotes international cooperation

Despite the busy business at the end of the year, Shao Hongjie, Jen Sheng Textile chairman of Shenyang, decided to go to Xiamen to take part in the first International Conference on Chinese clothing industry held this year.

"You see, these messages are all the demand information received on my cell phone."

Shao Hongjie told reporters that in the early stage of the opening of the fair, the organizers had done related research, understood the needs of enterprises in detail, and matched them one by one according to the characteristics of products and services at home and abroad.

"This activity is very targeted, and the resources we send are all what we need now."

Ryama Taitsugu, director of marketing planning department of Japan Asahi kasin Corporation, came as an audience.

After the talks, he made it clear that he hoped to come to the docking conference next year as a representative of the negotiations.

Professional is the biggest feeling of his trip.

"The fair will be presented in the form of exhibition. Although the exhibition space of 4000 square meters is not large, the resources of the whole industry chain should be among them, highlighting the characteristics of small and fine."

At the two day's meeting, Ryama Taitsugu met with representatives of several well-known Chinese garment enterprises. In his view, this highly effective communication and docking avoided the blindness of general exhibitors and allowed the enterprises to have a definite purpose.

At the same time, the thoughtful service of the organizers made him feel very close.

In addition to previous detailed needs research, the venue of the fair is also specially arranged for international negotiations to facilitate exchanges with Chinese enterprises.

It is understood that the conference has invited more than 100 enterprises in 15 countries, covering international quality manufacturing resources, innovative technology applications, excellent brands and channels, design and creative resources, training and educational institutions, etc., attracting two professional spectators for 5000 days.

"This gathering will gather the power of the most powerful organizations in the industry, and select the related enterprises and resources at home and abroad on the upstream and downstream of the industrial chain. The aim is to create more conditions for the industrial collaboration in the new era with precise docking."

Zhou Yiqi, vice president of China Fashion Association, said.

Bao Huihong, chairman of Ningbo Jiahong import and Export Co., Ltd., is satisfied with the effectiveness of the negotiations. "Better than I expected."

On this trip, she mainly wanted to order more domestic brands for the three factories in Bangladesh.

When interviewed by reporters, they were approached by the relevant departments of the men's brand brand.

Look at the clothes, understand the situation and ask the price. Bao Huihong inquired about the demand information of the enterprise, and recorded and quoted the price quickly.

After several communication, the two sides have a preliminary understanding of each other.

Bao Huihong deeply felt that the domestic brand enterprises need more and more quality and design. "If the demand is large, I plan to set up a design studio in Italy again."

In the past, Bao Huihong had done many OEM for many famous clothing brands in Italy, and her husband in Italy had been responsible for the design.

She told reporters that compared with Chinese factories, Bangladesh's biggest advantage is cheap labor, and workers earn only 100 dollars a month.

In Ningbo, she was the first to move the factory to Bangladesh.

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At that time, the cost was rising rapidly. She also considered Vietnam and Kampuchea. However, the relatively small population size and the prosperity of other industries sent her eyes to Bangladesh. "The local population is large, and the garment industry is almost the same as China. Although resources are limited, raw materials such as cotton need to be imported from abroad, but since 2005, the development of local garment industry has changed greatly, especially the knitting industry chain has gradually developed and perfected."

Bao Huihong said she now has three garment processing plants in Bangladesh, which are woven, knitted and sweaters.

Also because of the importance of the Chinese market, Bangladesh clothing manufacturers and Exporters Association vice president FaruqueHassan and other people also came together.

FaruqueHassan said Bangladesh is trying to undertake the pfer of Chinese garment production capacity to promote the development of its apparel industry.

Comparatively speaking, the main advantages of Bangladesh clothing manufacturing are low price, international standard products, young population structure, zero tariff export to major developed countries, and rapid development of printing and dyeing supporting industrial chains.

It is reported that Bangladesh has about 50000000 working population, of which 76% are under 40 years old, and there are about 2 million of the new employment population each year.

In recent years, in the face of complex and changeable market environment, many Chinese garment enterprises have gradually pferred low end capacity to low-cost countries such as Southeast Asia, and are also seeking high-end innovation breakthroughs.

It can be seen that in the past few years, clothing giants such as Nike and Lululemon have begun to purchase or develop new technologies, and enhance their product characteristics by creating new generation of materials.

This has also attracted the attention of the innovative application area at this fair.

Dow Chemical, founded in 1897, brings the products of immortal shield technology.

According to Song Xiaoying, technology sales manager, immortal shields use proprietary intelligent silver ion controlled release technology to deliver low concentration of silver ions to the fabric surface, effectively killing and inhibiting harmful bacteria causing odor, rot and fading of fabric fibers.

Taiwan Hongmei Biotechnology Development Co., Ltd. shows the UMORFIL beauty skin fiber products, the main products that can be worn.

"It has the luster of silk and the smoothness of cashmere.

It has the characteristics of moisture absorption, breathability and so on. It is also suitable for use in skin care and moisturizing. It is also washable, antibacterial, deodorant, UV resistant and antistatic.

Yan Hong, director of marketing at the company, said that the product extracted amino acids from fish scales rich in collagen through special processes, and then reconstituted into new biomimetic fibers.

In the current industrial pformation, collaborative industrial chain innovation, from fabric and even fiber development efforts to create unique advantages, obviously has become a competitive weapon for enterprises.

With the rapid development of information technology, intelligent technology is changing the clothing industry at the same time.

Cegid's terminal retail software is a good solution to the lean replenishment problem in the rapid response.

According to market manager Ying Jie, Cegid Shi Yi De has more than thirty years of experience in the retail industry, and has accumulated a lot of retail data. Its software can analyze the main consumer characteristics, preferences, consumption time nodes and other information according to the historical sales records of the enterprises, and form reasonable distribution proposals accordingly.

"It has more than 20 languages and is suitable for more than 70 countries. At present, there are many famous international brands such as LV, Hermes, Chanel and so on."

Of course, it is indispensable for fashion design.

Fashion brands and designers such as Italy, Holland, Japan and Korea bring the most distinctive design products and services.

The Holland brand TRESCHIC, which is mainly made up of wedding dresses, is the first time in China to participate in the exhibition. According to the introduction, the brand has a history of more than 50 years and enjoys a high reputation in the European and global wedding circles.

In recent years, enterprises have received many Chinese customers, and often receive calls to ask whether Chinese customers can also.

This made it very optimistic about the Chinese market and decided to explore the way through negotiation.

R2Amsterdam, also from Holland, focuses on high-end men's shirt design. It adheres to the concept of "creativity, detail, novelty and color" and aims to achieve the ultimate goal of shirts.

It is understood that its products are using one hundred percent Italy fabrics, of which printed shirts are more explosive, several Shenzhen enterprises have expressed cooperation intentions and are negotiating.

The designer from Japan, Dan Chi Hao, brings the personal brand MotohiroTanji. He is good at using knitted fabrics to show unique texture effect and has unique characteristics in the market.

He told reporters that before he was in Japan, he had done related design services for Chinese garment enterprises. He hoped to be able to communicate directly with Chinese brand enterprises face to face.

Italy's di cesal company brings visual space design to enhance brand style and terminal sales actual cases.

"We have helped many foreign brands to double the sales rate up to 150% of the sales growth."

In the view of company leader AnnaBot, today's consumers enter shopping centers, SHOPPINGMALL and other retail establishments. They no longer shop for shopping. Proper improvement of visual space design and display effect will help brands enhance their style and promote sales.

Close to the needs of enterprises and enhance exchanges and cooperation

At the end of the two day negotiation, many exhibitors and professional audiences are deeply aware of the entire industrial chain of their resources and the precise docking of demand.

And came to Xiamen, which is a great collection of Chinese excellent.

As for the industrial clusters, it is essential for local representative enterprises to carry out field understanding and communication.

The organizers also organized more than 100 domestic and foreign businessmen to visit famous enterprises such as nine cattle, XTEP and seven wolves in Xiamen and surrounding areas.

The traders visited the company headquarters of Yilan Road, Xiamen, the manufacturing industrial park in Quanzhou, the XTEP headquarters, the seven wolves China clothing Museum, and so on to understand the development of enterprises in recent years.

According to the introduction, the nine year old king, established in 1989, has a history of 27 years. Over the years, with the quality of products, the brand impression of nine men's "men's pants experts" and "professional quality" has been popular among the people, ranking the first in 16 consecutive years.

In 2011, nine Mu Wang realized A share listing.

Today, the overall size of enterprises ranks among the leading brands in China, with a retail turnover of up to 6 billion yuan, with 2800 stores in the whole country and a total number of employees of 8000 people, with JOEONE, J1, FUN, Vigano and ROR brands.

Faced with the development of enterprises under the new situation, nine Mu Wang has reorganized the enterprise strategy, and will develop into five aspects: fashion dress, fashion sports, fashion health, fashion culture and fashion entertainment. It aims to create life, lifestyle, lifestyle and other aspects of life for the elite, and integrate fashion with surrounding industries through integration of multi category and multi brand full value chain.

XTEP, which was listed in Hongkong in 2008, is now a professional sporting goods operator integrating shoes, clothing, research and development, manufacturing and marketing. It has created the first number of sports brands in China, namely the first advocacy of fashion sports, the first implementation of the "entertainment + sports" dual track marketing mode, the first entertainment star endorsement, the first to overturn traditional sports shoes and the development of sports shoes in the era of full-color sports brands.

In 2015, XTEP took the initiative to adapt to the new normal. While retaining its fashionable attributes, it vigorously returned to the sport, and plans to focus on product innovation and intensive cultivation for a long time to gradually develop into the preferred brand of Chinese runners in the future.

It is worth mentioning that in the exchange link, the organizers and enterprises have made special arrangements, such as Chen Jiaya, director and general manager of the nine Mu Wang, Lv Rujie, director of supply chain management center, Li Jiawen, director of R & D center, Shen Peiling, director of Commodity Operation Center, XTEP Tingting director Yang Ting Ting, director of garment product center, Gao Guoping, shoe industry product system, senior director of research and development center, Zhang Dewen, and other counterparts to attend the meeting, so that everyone can directly communicate face-to-face with each other according to their needs.

In the face of the new normal economic situation, how to integrate the advantages and resources of domestic and foreign resources and innovate cooperation to improve their operational capabilities and achieve sustained growth of enterprises has become a realistic topic for many garment enterprises.

The holding of the China garment industry international cooperation Fair will not only provide a wide space for Chinese garment enterprises to jointly develop various international quality related industries, but also promote industrial change from a multifaceted and multidimensional perspective. This will bring a new start.

For more information, please pay attention to the world clothing shoes and hats net report.