B2B Has Penetrated Rapidly Into The Garment Industry.

Commodity B2B is no longer strange to the market, and also keeps pace with the fabric B2B. The service providers in this industry are striving to solve the pain points in the industry to meet the needs of the public.

However, it is also observed that most B2B business platforms involve docking traditional enterprises (such as suppliers, channel providers, etc.) to achieve online synchronization and Internet pformation, and the difficulty and pressure of pformation will not be small. In a million euro interview, CEO, Lu Ping, has said that this problem exists.

It is the trend that can bring more actual results, and traditional thinking is gradually being reversed.

During the interview, I made some questions about the fabric B2B industry and the development of excellent material and treasure, and now I follow the world clothing shoes and hats net reporter to know the details.

Interrogative 1: why does fabric B2B demand and pain point appear in recent years?

From the perspective of industry development, Lu Ping said that fast fashion is a trend, and market demand has always been there. But the fabric industry is always more traditional. The emergence of textile B2B is the result of the pformation of Internet thinking.

Under the background of diversification, with the improvement of the aesthetic taste of mass consumers, the demand for personalization has also been gathering. More and more young people begin to pursue goods and services that reflect individual appeals, and the market demands are diverse. In order to catch up with users, the enterprises need to accelerate the speed from design, production to shipment, which directly leads to the rapid rise of fast fashion, whether foreign.

Big brands, such as HM, Zara, and so on, are also many small and beautiful new fast fashion brands, large garment enterprises and garment manufacturers.

According to the existing demand of the industry, the major garment enterprises and

Facing the problem is how to design the product and how to become a commodity in the market. The key link is that fabric service needs to be followed. First, the quality of fabrics needs to be cleared up; secondly, we must quickly link up and get goods quickly.

The fabric B2B serves as a junction hub to provide symmetric information exchange while saving time and labor costs.

In the case of excellent material treasure, Lu Pingyi mentioned that this is following the trend and the accumulation of resources.

Excellent material parent company POP

It is an information platform for designers to provide fashion trend analysis and design materials. It covers 60 000 garment enterprises. According to official data, the total market share of these enterprises is 90%. On this basis, excellent material and POP fashion resources are opened up and imported naturally, so that designers can match information and fabric suppliers, so that designers can quickly find cloth and complete the adjustment and paction.

Lu Pingyi said, POP fashion and excellent material treasure is a good combination, enterprises need to know what is popular and what materials can be sold, this is the real demand in the industry.

Question two: there are other enterprises in the industry to invest in fabric B2B. What are the problems that various service providers including gifted material treasure want to solve?

The spot trading of small fabrics is the best choice for fast fashion. The reason is that the traditional supplier can provide fabric production and sales for a long period of time, unable to meet the rigid demand of fast fashion in a short period of time. Secondly, there are a wide variety of SKU fabrics, and the use of data analysis to optimize the cost of selection is also one of the urgent needs.

Lu Pingyi also stressed the importance of helping to achieve rapid docking of resources, ensuring regular goods and channels, and recommending good goods, providing valuable information and services.

Returning to the essence, the essence of B2B paction is an information platform.

Whether slow response or quick response, how to choose materials and how to choose good materials is the rigid demand of enterprise designers or purchasers.

From the point of view of receiving people, it is clear that the company is obviously more interested in business designers, which is the key link in selecting materials.

The matching degree of species and design, the right to choose to speak is also higher and higher. The needs of decision-makers are a benign driving force for Industry and service links.

Question three: more platforms, high-quality suppliers are also competing objects, how to choose suppliers and how to build their own advantages?

Lu Ping Yi: high quality

Should have several qualities, first of all provide fabric quality pass, qualification (shipping capacity, etc.) is better; secondly, the electricity supplier mode is more recognized.

As for the choice of advantages, a platform that can bring benefits to suppliers is a good platform. Behind the realization of benefits is the feasibility of business models and the support of big data.

It is understood that at present, there are 3 suppliers of excellent material platform, 1000 are important suppliers, and consumers are adopting the new material + classic material recommendation mode to gradually realize breakeven.

Where there is demand, there is competition.

With the development of B2B, fabric development will combine with new technologies to expand many derivative values, such as marketing programs, financial services, etc. This is a trend, but only needs time verification.

Billion Europe always believes that the intellectualization of products is only a part of completing the mission of service, and the platform is not just a platform, but this is generally the reason.

The value of future data will play a more fine role. The role of fabric B2B is not only simply the paction service, but the dynamic industry chain is more valuable. Lu Ping agrees with one nod.

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