Netease Launched A Multi Brand "Black Technology" Brand Underwear.

This type

The "coffee carbon" process is used to select porous nanostructured materials and exclusive patents that can heat underwear up to 5 degrees Celsius.

Inside the NetEase, Ding Lei said, "it will subvert the entire Chinese underwear."

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Deep black technology "NetEase quality"

The Internet circle is widely circulated "NetEase production, must be boutique" chant, for Internet products originality, but also to NetEase to enter the solid manufacturing of the needle and thread.

NetEase's strict selection of the "black technology" hidden in this thermal underwear also highlights the greater ambition of NetEase's quality creation.

One of the "black technology": coffee into the yarn

From the selection and design of fabrics, NetEase CEO Ding Lei and his team went through 4 months of trial and selection, one of which is coffee carbon +5 C thermal underwear.

The fabric comes from the coffee in your daily cup.

After drying and extracting coffee beans, the extracted coffee grounds become crystal after calcination and carbonization above 1000 degrees Celsius. After grinding into nano powder and adding fiber polyester yarn into yarn, they can become the material of NetEase strictly choosing thermal underwear.

Behind the time consuming and tedious process is the warm and comfortable fabric with comfort and breathability.

Black technology two: porous nanostructured materials

Traditional thermal underwear is not breathable, and is easy to smell when it is worn for a long time.

Through a large number of material tests, NetEase's strict team found that porous nanostructured materials control 3 times the odor of cotton fabrics, and to achieve the best comfort of softness and breathability, we must maintain a 100-300 nanometer coffee carbon structure.

Three of "black technology": exclusive patent of +5 degrees C

Tested by KAKAN, a Japanese national testing agency, compared with the fabric used in traditional manufacturing industry, NetEase strictly selected the coffee carbon fabric used in thermal underwear. In the 20 minute heat storage and heat release test, the absorption and retention of the temperature were much higher than that of the former. It was only exposed to 1 watts of 150 Watt light for 1 minutes, and its temperature could rise by 5 degrees Celsius.

The "old spirit" created by NetEase: 5 months' selection and 13 processes

Duty, talent and God are the syllogism that Japan considers the height of individual career.

For the gods, the Japanese often describe their life as "hanging their lives" and "one rib". They will soon be tied up in their careers, concentrate their minds on their careers, and constantly pursue their studies in order to improve their skills.

In addition to the quality of the raw materials, attitude is the core element of the manufacturing industry.

When an attitude NetEase meets manufacturing industry, NetEase strictly chooses the technological process of thermal underwear.

A good tool is respect for good materials.

Splicing and tailoring NetEase's strict choice of thermal underwear coffee carbon fabric is the United States of America automatic cutting bed and Japan's big and brand.

Known as "the nobility" in the clothing manufacturing industry, the price of Ge Bo automatic cutting machine is up to millions, and its maintenance cost will need thousands of yuan for 1 days.

Compared with the 7 processes of the general thermal underwear manufacturer, the NetEase strictly chooses coffee carbon +5 C thermal underwear, which needs 13 different processes from cloth inspection to garments, and finally has to pass three quality checkpoints before leaving the factory to ensure that the product is free of formaldehyde.

It took nearly 5 months to focus on the material selection and the overall production process of underwear. All of them adhere to the ingenuity and create a solid investment in the real industry as a Internet Co. This is called a "clean flow" in the impetuous underwear market and even the whole business community.

Only by focusing and innovating can we really produce a cost-effective underwear for women.

Empathy, from the user's point of view, think about what users really need in the era of consumer upgrading, rather than starting from themselves and producing products that are not in line with the market trend at random. This is perhaps the greatest inspiration from NetEase and Ding Lei.