Esprit Joined Hands With The Tide Shop.

Opening Ceremony, founded in New York, is one of the most famous buyers in the United States.

This form of buying shop has become the pronoun of the tide, often in the buyer's shop can find different brands and single products from traditional retail channels.

This new taste has also made Opening Ceremony's buyer shop more and more popular in the fashion industry. It has launched a joint series with brands such as Vans, clover, Disney, Prospekt Supply, Calvin Klein and so on.

The effect that we want to achieve is almost the same as what Esprit wants this time: the light of the tide card, the face and the way of making a demand in short supply.

Recently, Esprit, which has long been stylish for fashion, has a new trend. It has found a popular Esprit Opening Opening Ceremony series.

The whole range is between 30 and 200 dollars, including men's wear and women's wear, and the "sex free" clothes that have been very popular in the fashion industry recently.

These 40 pieces are inspired by the style of 1980~1990 during the heyday of Esprit.

"I just grew up in the golden age of Esprit.

I talked to my partner about what we should do with Esprit.

The time is right now. "

Humberto Leon, co-founder of Opening Ceremony said.

For this series, Humberto Leon has searched Esprit's files, but updated with modern versions and fabrics.

Judging from the product style, it is still good. It looks very Esprit, huh.

Humberto Leon says "

The implication of the golden age is that the brand of San Francisco, founded in 1964, is no longer attractive.

As a matter of fact, it has many problems.

In 1980s, Esprit was one of the most popular clothing brands for teenagers in the United States.

In China, Esprit was also the first initiator of the Western class aesthetic taste of the middle class.

But before and after 2009, because it did not run H&M,

Esprit, a fast fashion company like UNIQLO, has been performing poorly.

In the 2010 to 2011 fiscal year, net profit fell by 98% over the previous year.

Compared with its latecomers, Esprit's style is slow to update, can't keep up with popularity, and its brand image is blurred.

In other words, it doesn't look young anymore.

This cooperation with Opening Ceremony can be understood as Esprit wants to rejuvenate.

Opening Ceremony, founded in New York, is one of the most famous buyers in the United States.

This form of buying shop has become the pronoun of the tide, often in the buyer's shop can find different brands and single products from traditional retail channels.

Another function of a buyer's shop is to build an independent designer.

Bought shop

Browns, a British buyer's shop acquired by Farfetch, has excavated Alexander Mcqueen and John Galliano.

Opening Ceremony can be counted as Alexander Wang, Alexandre Herchcovitch and Proenza Schouler.

This new taste has also made Opening Ceremony such a buyer's shop more and more popular in the fashion industry. It has launched a joint series with Vans, clover, Disney, Prospekt Supply, Calvin Klein and other brands.

The effect we want to achieve is almost the same as what Esprit wanted this time: the light of the tide card and the appearance of a face.

"I am very glad to see that the creativity of Esprit founder is displayed in a modern way through the interpretation of Opening Ceremony.

This shows that the original vision of Esprit is still closely related to the world. "

Esprit brand marketing director Arnd M Lu ller said.

The Esprit by Opening Ceremony will be launched on the official website of Opening Ceremony, Selfridges of Opening Ceremony London, the buyer of Tom stores in Paris, Tom and Hongkong and Beijing.