Because UA Brand Values China Market, Spokesperson Curie Has Come To China For The Second Time.

Jinzhou warrior star Stephen Currie arrived at the South China Agricultural University in Guangzhou to prepare for the guidance of 30 outstanding players aged 16-20.

Currie and his team had quickly communicated with the security personnel, then walked out the door and waved a greeting with the fans.

"I heard the outside cries in the stadium," said Currie. "But when I got out, I realized that the scene was so crazy.

This is the scene from the movie.

Of course, Curie is far from the first NBA player to come to China.

Since Michael Jordan first came to China in 2004, Nike will send players to China every year during the off-season. Lebron James will open his twelfth China trip next week.

However, the reason why curi is loved by Chinese fans is different from that of James and other NBA superstars.

First of all, Curie's 1.91 meters and 86 kilograms are not consistent with the inherent image of superheroes in his mind. He is more like an ordinary person than other NBA stars.

Yao Ming, who is 2.26 meters tall and weighs 141 kilograms, and James, who is 2.03 meters tall and weighs 113 kilograms, will also be sought after by Chinese fans. But fans will never dream of becoming one of them someday.

It's the feeling of "everyone can be me" for the fans. He has trained a large number of fans who want to play like Currie. They are crazy about learning the dribbling moves in the library.

Although Jordan, Kobe, James and other stars have conquered their fans with their own performance, not everyone can dunk like them, but on the other side, almost everyone can rely on frequent practice to master dribbling skills.

The first thing that 30 players who were lucky enough to be directed by Currie did in the training camp was dribbling.

Currie also showed his warm-up dribbling as usual. He said his mentality was different from the real warm-up before the game. There was some pressure, because the fans waited for him for a long time in order to see him dribble.

If we want to say anything else that makes the fans feel that "everyone can play like Currie", that is the three point in the curry.

When he hit the landmark three points, fans cheered loudly, and when he scored in the 5 midfield three points, the fans' hustle and bustle almost topped the roof.

The fans can't stand up in the air like Jordan in the air. They can only praise and sigh at the fast attack of James high speed train, but they can try to imitate the three points in KOH and integrate it into their own competition style.

This is the second time that Curie has come to China.

He speaks for others.

China is very valued.

But the sales of their competitor Nike in the Chinese market is 21 times that of UA, and UA still has a long way to go to catch up with Nike.

The key to catching up is in the library, and sales of Curie sneakers and related business activities account for 1/10 of UA's total sales in China.