Textile And Apparel Industry Inventory Is Difficult To Return To Normal! Where Is The Key To Easing The High Inventory Of Textile And Clothing?

Data show that 79

In the listed companies, 45 companies have realized net profit growth, and another 34 companies have seen a decline in net profit.

For the future development of the textile and garment industry, insiders pointed out that the elimination of enterprises will be more brutal, excellent and medium quality, without characteristics, and the road will be narrower and narrower.

In the future, both market positioning and resource integration need to rely on their own advantages to find a good position.

The bird of fortune has lost nearly 100 million yuan.

Data show that

Modern Boulevard, Changshan stock, Meyer and so on 13.

In the first half of 2016, the net profit attributable to shareholders of the parent company suffered losses, and the losses of the 13 listed companies were above ten million yuan.

In addition, according to the semi annual report, 34 companies' net profit declined.

Among them, the net profit of the 7 listed companies belonging to the modern Boulevard, the wedding bird, the Meyer and so on belongs to the parent company, and the net profit has dropped by more than 200%, and the net profit of the two companies belonging to the parent company has dropped by 2000%.

From the above statistics, we can see that the net profit of the famous brand of the main industry in the first half of 2016 is -9744.07 million, and the net profit attributable to the shareholders of the parent company has also fallen by 229.58%.

In fact, the news birds once tried to get involved in the Internet financial industry. But since last July, the news birds have announced that they will return to the main garment industry. However, the performance of the birds returning to the clothing industry is not ideal in the first half of 2016, and the first loss is nearly 100 million yuan.

For the performance loss, the good news bird said that the macroeconomic downturn, the broader consumer perception, the change of consumption concept and the impact of the Internet economy and other adverse effects caused the company's retail terminal pressure and income.

According to the China Daily, only the gross margin of HAZZYS brand has been raised slightly, including the main brands, including the main brands, and the gross margins of other brands are falling.

In fact, not only men's clothing enterprises are facing the crisis, but the entire textile and garment industry is facing the elimination of the market.

Insiders analysis: "the overall downturn of domestic retail industry may take a long time to complete the re balance of supply and demand. The overall upgrading, differentiation and individuation of domestic consumption needs the active adjustment of the market supply side to satisfy.

In the future, some brands, formats and categories that are unable to meet the main consumer groups will fade out of the market. Another part of the brand and channel will have the opportunity to adapt to consumers through the positioning adjustment, product and service quality improvement, marketing and channel innovation, and achieve continuous improvement in share.

According to the analysis of insiders, under this background, garment enterprises have to invest in the more fire industry through capital operation and pformation to please investors. Overseas mergers and acquisitions and pformation have become the only way for Chinese clothing brands.

However, the overall takeover of international business by Chinese clothing enterprises may be faced with certain risks, resulting in failure of mergers and acquisitions. This uncertainty leads to poor capital integration and even drag on the main brand.

79 stocks total 81 billion 400 million yuan.

It is worth noting that the overall high inventory of textile and apparel industry has not yet been alleviated.

Data show that the total inventory of 79 textile and apparel listed companies totaled 81 billion 366 million yuan, an increase of about 4 billion 467 million yuan over the 76 billion 899 million yuan in the first half of 2015.

"The growth of inventory in textile and garment industry is related to the continuing downturn in demand environment."

According to the analysis of the personages in the industry, at present, the spirit consumption and the pursuit of high performance price ratio have become the trend of consumption, while the popularity of the Internet and electric business, and the new business mode give consumers more information and choice, which greatly squeezes the survival space of the traditional garment industry and enhances the competition of the garment industry.

Statistics show that in 79 companies, 71 companies have stock of over 100 million yuan, and more than 1 billion yuan in inventory of 19 listed companies such as Lu Tai A, black peony and Huafu color spinning.

Some people in the industry analyzed the reason why the inventory growth of textile and garment industry was due to the relatively low domestic demand market, which is the most fundamental demand problem that has not yet been resolved.

Zhu Qinghua, a light industry researcher at CIC, said: "if the international economic growth is slow or trapped in the" economic mire ", textile and clothing inventory is hard to return to normal.

Zhu Qinghua believes that China's textile and garment industry has a greater dependence on exports, and the improvement of export volume is the key to ease the high inventory of textile and clothing.

Insiders also said that the main reason for the fierce competition in textile and garment industry is the serious homogenization of products.

In response, reporters learned from the exchanges with listed companies that many companies began to launch personalized orders to meet the needs of consumers.