Hai Lan's Family Is Trying Hard To Pform Its Brand Into A Younger One.

Since 2016,

Impact, commodity homogenization and other factors, tradition

Industry is becoming increasingly sad, and enterprises are frequently adjusting their terminal retail outlets.

Recently,

Xue Danqing, the representative of securities affairs, said that Hai Lan's home has accelerated the pace of opening up this year, and plans to add 700 stores to the whole year. The total number of stores has increased by 235 in the first quarter. Following the larger adjustment of inefficient stores in 2015, the overall expansion of the channel is expected to accelerate in 2016, and the annual performance is expected to increase by quarter.

In addition, Hai Lan's home will not pay the full amount of money when purchasing goods to the upstream suppliers. It will pay 30% before 2014, and the proportion will be reduced to 25% after 2014. After the two sales season, the products have not yet been sold.

As a result, Hai Lan's home shifted the bulk of the biggest retail sales risk to the original supplier, and played a role of OEM and upstream and downstream.

Reporters interviewed learned that the reason why Hai Lan's home was able to "open up shop against the potential" was that it adopted a similar business model.

That is to say, the franchisee of Hai Lan home does not enjoy franchisee's management rights.

If the future of Hai Lan's family is involved in women's clothing category management, the biggest possibility is to take the nature of "outsourcing". Although this self exploration or the cost of "trial and error" is too high, there are opportunities and challenges for multi class businesses.

If there are no special buyers or women's designers, how can this business be carried out smoothly for a man based business like Hai Lan home?

In recent years, Hai Lan's family has been trying to pform its brand into a younger one.

With the passion and Carnival of Rio Olympic Games, sports elements have also become the inspiration source of fashion circles. More and more young people begin to pursue fashion clothes combining fashion with sports elements.

Hai Lan's family sports wind series is precisely built on the needs of the young people. Besides the fashionable attributes of clothing, the comfort requirement of light sports is taken into account.

Recently, the strategic cooperation meeting between Hai Lan's home and the Oriental dream factory was held in Zhengda City, Shanghai. At the meeting, a series of Madagascar products were officially launched. Hai Lan's home said cooperation with the Oriental dream factory will help enterprises pform their commercial success into brand influence and make the brand image more youthful, fashionable, more dynamic and imaginative.