Luxury Brands Accelerate The Integration Of Upstream Industry Chain Is Very Effective.

Recently, the world's leading luxury brand Chanel invested in four high-end silk suppliers in Lyon, France, hoping to pursue higher level breakthroughs in ready-made fabrics and technology.

Behind this move of Chanel, it is the preoccupation and integration of upstream supply chain, which ensures the integrity of the entire supply chain.

Four Chanel investments

Who are these four suppliers? They are Moulinages de Riotord (high twist yarn workshop), Textiles Henri Lacroix, and two century old high-end silk dyeing and finishing workshop Hugo Tag Ennoblissement.

In addition, Chanel also bought a minority stake in Denis& Fils.

Among them, Hugo Tag Ennoblissement workshop has a number of dyeing patents.

Moulinages de Riotord was awarded the "living cultural heritage" certification issued by EPV, France. Its traditional silk technology has been recognized by the state.

Founded in 1956, Denis& Fils has more than 100 looms specializing in plain and jacquard fabrics for garments, underwear and home textiles.

In order to better control the upstream of supply chain, HermsInternational has announced that it has acquired France through its tanning Department HermsCuirsPrcieux.

Tannery TanneriesduPuy, and this time

In the first two years, it has acquired another Tanneried Annonay in the district.

Chanel is not an unexpected move. Luxury goods industry is catching up with the upstream supply chain market.

For example, Hermes.

In addition, Europe's top luxury companies such as Hermes, LVMH group and Kai Yun group have been quickening their layout in recent years to integrate upstream supply chains, including tanneries, and crocodiles farms and cattle farms.