What Are The New Opportunities Of Sports Industry?

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This article is a speech by nine investors, Fu Xin, at Huaxing Alfa's "sports entrepreneurship" special forum, focusing on the nine pairs of thinking and understanding of the sports industry.

New opportunities arise because of change.

The first is technological innovation.

The first thing that brings changes and opportunities to sports entrepreneurship is technological innovation, including mobile.

IOT, VRAR and so on.

In today's scene, an entrepreneur who plays the game dare to play. Before entering the extreme sports, this group of people is relatively small and dispersed, and the consumption frequency may not be very high. But with the mobile Internet community form, a group of people who identify with each other's values have gathered and gradually spread outwards.

After the pition from professional entertainment to entertainment, people may not only consume the sports themselves, but also include the video content related to extreme sports, thus realizing the pformation from low frequency to high frequency.

Such applications like keep, in fact, are tools and social forms, allowing more ordinary people who do not go to the gym to keep fit.

Second: Innovation of communication channels and paths.

From the perspective of commercialization and marketization of American sports, the rise of mass media channels is a very important way for sports to move from small to public. The most important channel of communication in the United States is television.

In China, the mobile Internet channel is more efficient than TV pmission, and the pmission chain is shortened, and it becomes more interactive.

Social products, live, and so on are examples.

Third: consumption upgrading -- structural changes of consumer groups

The rise of emerging consumer groups, including post-90s and 95, is more abundant from the small cost of living, and the understanding and experience of sports is earlier and more diversified, which will bring about changes in the future consumption structure.

Fourth: policy and capital

The opening of policies has allowed the industry to release new productive forces; industrial capital and VC have also accelerated the development of sports industry and changed infrastructure.

Fifth: infrastructure renewal

Whether in the first tier cities or in the two or three tier cities, the offline retail industry is undergoing tremendous changes. Some shopping malls in the past have gradually been replaced by experiential new retail formats.

There will also be large business circles in the vicinity of Beijing. Some of the sports venues will become an important part of the project.

More consumers can experience and consume, and bring about many changes.

Brand communication of sports entrepreneurship projects

There are two types of communication, one is community type, and the other is a brand with relatively distinctive values.

In fact, advocating values or ideas is the purpose of making people identify and gather together and find a sense of identity.

Another kind of pmission is human, personification, such as stars, KOL, such projects often bring greater appeal and influence.

Specific to the spread of the event IP, need to participate in and interact, or even a kind of nurturing process, more like cultivating a way of watching and consumption, such as tennis, the goal of the growth process in the past is to cultivate the public's viewing habits.

How to enable users to integrate into the scene to experience and feel, this is also a point to consider.

The track is long enough and the players are strong enough.

On the question of choosing what kind of entrepreneur, and whether entrepreneurial project is necessarily profitable, nine cooperation is an early stage Angel institution, which is relatively more like a small-scale verification stage. If there is a certain value presentation in the early stage, the latter funds can be invested on this basis to help the project scale up continuously and commercialize.

In a sense, we must be in the field of competition which is not so intense now, so that we can have opportunities for entrepreneurs.

We are also discussing the track and contestants.

If the track is not long enough, the best players will not be able to go too far.

On the contrary, if the track is long enough, the players will not be able to run.

We will choose a very good entrepreneur, and at the same time look at the whole project's growth space and vision. We are inclined to choose those who really explore. Entrepreneurs recognize and do things very well. They are also very good at it. They are also very good at it. They can wait patiently in the market, have enough perseverance and toughness to resist some changes and setbacks, and constantly accumulate and explore and realize on this track.

Understanding human nature in sports Entrepreneurship

The point of attention in the field of sports is that both the participatory and the ornamental are the combination of material and spiritual consumption. Therefore, sports industry entrepreneurship is not only an innovation of business mode, nor is it merely the catalysis of capital. The entrepreneurial team must have a profound understanding of human nature and have sufficient cognition of the sports industry itself, so that it is possible to do well.

Secondly, sports are becoming a new way of life for all of us. Users' willingness to pay is also changing.

In the past, sports were more like public welfare and government pay. But more and more people have reached a certain level of life, and their willingness to pay for health and sports has gradually increased.

Sports can not be a pure Internet thing. It must be combined with offline experience.

Thirdly, entrepreneurs need to be very sensitive to new technologies and consumption trends.

In fact, not only sports, whether brand, community or content IP, can do it, the most important thing is to seize the bonus of new channels, this opportunity is fleeting. Early entrepreneurs should pay close attention to and try to give full play to their advantages.

Fourth, we should have an in-depth insight into the vertical and vertical populations.

After the Internet, the crowd became more diversified.

Some of the smaller vertical sports in the past may be extremely consuming, and the combination of vertical IP and vertical communities will have opportunities.

Fifth, in the field of sports, team complementarity is also important.

We need internet, marketing, a full understanding of sports, and a variety of talents with the ability to raise capital.