Cbndata Released The Report On The Trend Of Women'S Underwear Consumption.

At the salon scene, CBNData released the women.

Consumer trend report (hereinafter referred to as the "report"), the first financial business data center data analyst Xu Jinya conducted a deep interpretation.

The report is based on

Big data show three trends in women's underwear industry: younger, collocation and functional differentiation.

Among them, the younger is that young people under the age of 28 are becoming the main force on line. Underwear's interior and exterior collocation has also become the main consideration of consumers. Vest style underwear has been popular in recent years. At the same time, the female underwear with plastic effect is favored by consumers. As consumers increasingly pay attention to the comfort and health of women's underwear, big data show that women's underwear without rings will be a new exploding point for the development of online underwear sales.

Compared with the developed countries, the consumption habits of personal clothing in China are significantly different from that in developed countries. The average per capita expenditure is only about half of that of developed countries. However, it is expected that in the coming years, with the accelerated maturity of people's consumption concept, women's underwear will become more and more mature.

The gap will shrink rapidly as the scale expands.

The report shows that the per capita consumption frequency of female underwear in China is increasing year by year, indicating that the consumption habits of focused underwear have gradually mature.

With the increasingly saturated consumption and channels of the second tier cities, the risk of online stores is increasing. Online e-commerce has become an engine to increase the growth of women's underwear consumption, with the rapid growth of market scale and low operating cost.

A number of underwear listed companies, including domestic women underwear manufacturers, have made efforts to channel e-commerce.

So, when the electricity supplier has become the habit of living, what does the Chinese consumers search for when they buy underwear online?

Sexy, this is not the search terms of the names of objects so high? This is because consumers no longer regard underwear as pure underwear, and pay more attention to the interior and exterior collocation. The fashion becomes more and more fashionable, so that the design elements of the product become more related.

The report shows that in order to pursue the overall collocation effect, the skin color of women's underwear, nylon and glossy women's underwear and sexy style have improved significantly.

This is also consistent with what women love to share in the oxygen APP community shared by Deng Yisi, the director of the APP oxygen brand at the salon site.

She said the underwear experience division on the platform shares more fashionable and attractive collocation for underwear than the description of underwear itself.

From the perspective of female underwear's more practical function, how to better shape is the most concern of consumers at present.

The report shows that the gathering function is still the most important underwear function for women. However, in recent years, the demand for adjustable underwear has become more and more vigorous, showing a younger trend. At the age of 29-35, it is the main purchasing group.

Generally speaking, the adjustable functional underwear is mainly covered with whole cups, which mainly improves chest droop, external expansion, and auxiliary milk.

In addition to the interpretation and trend of online underwear consumption trends, Sharon also made a deep sharing and Discussion on issues such as women's underwear design, consumption development, how to break through the electricity market and how to make use of big data to help brands develop their market.

Guests have also expressed their views on the production of big data underwear concept products after the conclusion of big data analysis.

Including WTC, Ya Lanka, Ya Lanka Tong Kun, oxygen and other industries; "salon" members and the media were invited to attend the salon.

AI Shang flowers, as a special partner, participated in the event. As a member of her economy, the collision between flowers and underwear also showed unexpected charm.