Ten Possibilities For Women'S Clothing In Hai Lan'S Home

1, first

Doing women's wear is a good thing in the industry, at least more than others.

Cross border investment hospitals, international and domestic brand mergers and acquisitions pay more attention to the main business.

2, Hai Lan's home is dominated by men's clothing. The market is mainly for the three or four and five or six line markets, and consumers are mostly middle-aged and elderly groups.

The brand has gone far away, and has replaced the market dominated by Fujian men's clothing brand with absolute sales data. In recent years, as the listing has enough capital, efforts have been made to build brands, products, channels, and consumers to upgrade.

3, China

The market Harean's home is determined to be large enough, but there are still enough space to be excavated in the younger, fashion, personalization and daily life. In the men's clothing market, it can also make world-class brands and become internationalized.

4. The slogan of men's wardrobe in Hai Lan's home has penetrated into consumers. The label of men's clothing brand is deep enough.

Classification seems to extend, but it has an impact on brand professionalism. Brand advocating beliefs need to be adhered to, rather than too short term interests of listed companies.

5, Hai Lan's home needs to rearrange the brand positioning, make product brand or channel brand. The product brand needs to focus on the development of men's clothing and improve their own shortcomings; if it is a channel brand, men's clothing, women's wear, children's clothing, shoes and hats and bags, etc.

The category can be extended indefinitely. As long as the consumer's lifestyle needs, then the sea Lan's home can be the wardrobe of the whole family from the man's wardrobe.

6. The home of Hai Lan

The attempt was not started today. Some women's wear before the attempt was not very successful.

7, the business mode of Hai Lan's home is no longer exclusive.

Or other brands are imitating and following up, which is also a sense of urgency for Hai Lan's family.

8, integrate supplier production resources, do not discount to consumers, join franchisees no inventory, etc.

As the scale continues to expand and the competitive brand groups continue to expand, the former light asset brand management mode, Hai Lan's home has become more and more serious; the first and second largest shops with high rents are not doing business well because of the large shops and high rents; the scale is bigger, the suppliers are not growing bigger, and the scale of the purchase of the brands themselves is bigger and bigger. Core competitiveness, along with shops

9, internal anxiety and external distress force

The women's clothing category can be fully rolled out and displayed repeatedly.

The store will be more colorful, which will help to improve the efficiency of short-term shops. At the same time, Hai Lan's home can also be eliminated in many stores in the market. After the category is stable, many shops can open male shops and female shops.

10.

If the sales promotion is understandable, we really need to try it out. The reeducation of the consumer is not for the short term, it needs the system and the consumers will buy it. The data will tell us in the near future.

As a garment practitioner, I hope that the whole category of Hai Lan's home will be able to pass through.