Nicholas Tse Hao Throws 22 Million 500 Thousand High Priced Shares In XTEP

Equity seems to be Nicholas Tse's favorite. No, after 00491.HK and 00547.HK, he became a shareholder of a Hong Kong stock listed company, XTEP (01368.HK).

On the evening of July 15th, XTEP announced that it had allocated 5 million shares of new shares to the brand spokesperson and movie star Nicholas Tse, making a price of HK $4.5 per share, with a total paction volume of HK $22 million 500 thousand.

After the paction is completed, Nicholas Tse will hold 0.23% of XTEP's issued shares.

It is worth noting that the placing price of HK $4.5 is 13% higher than the closing price of HK $3.98 at 15.

Nicholas Tse becomes

Spokesperson has been over ten years.

XTEP management told Zhitong finance that the HK $22 million 500 thousand of the rights issue fund will be used for product development, mainly for XTEP brand and Nicholas Tse related sports products.

Ding Shuibo, chairman and chief executive officer of XTEP international, said that Nicholas Tse was welcome to participate in the operation and publicity of the company through shares.

He also said that XTEP will launch a series of products related to Nicholas Tse in the second half of this year. It is believed that new products are expected to generate revenue after listing and enhance the brand exposure of the group.

XTEP's share price was good yesterday, trading time rose nearly 4.7%, reaching a maximum of HK $4.03, and the increase before narrowing to slightly narrowed to 3.4%, at HK $3.98.

Zhitong finance found that the HK $4.5 placement price was 13% higher than the 3.98 Hong Kong dollar.

The selling price is higher than the closing price. Nicholas Tse's purchase of XTEP's stock directly in the two tier market is not more cost-effective. Some analysts point out that this may be a deal between XTEP and Nicholas Tse.

Because Nicholas Tse is the spokesman of XTEP brand, the endorsement fee is received by the two sides each year.

XTEP can return Nicholas Tse's "more money" in the future by increasing the endorsement fee.

XTEP can borrow the opportunity of cooperation between the two sides, not only using Nicholas Tse's popularity to create an image advertisement for the company, but also promoting the brand value and stock price promotion of the company.

Of course, it does not rule out that Nicholas Tse really is optimistic about the development prospects of XTEP. He believes that the stock price of the company is obviously undervalued, and that the future is likely to rise sharply, so that it is willing to "lose its head".

However, for these two statements, Zhi Tong finance failed to get comments from XTEP and Nicholas Tse.

Nicholas Tse has been active in Hongkong in recent years.

He has sold the "PO Chao Ting", a post production company founded in 2003, to the Chinese media and digital kingdom of listed companies. Now it is still a major shareholder of the Han media, holding about 15.8%.

At the same time, it is also one of the shareholders of the digital Kingdom, holding about 0.81%.