Can Chinese Independent Designers Reach The Top Of Fashion Market

　　 Where is the future of independent designers?

When we mention designers, we must first think of many famous designers. For example, when we mention Italy, we will think of Gucci, Prada and many other famous designers. When we think of France designer When we saw Dior, Chanel, American designer: Marc Jacobs，Mariah Carey， Japan is Yoji Yamamoto, Issey Miyake, etc.

Looking back, when we mentioned Chinese designers, which one was more famous? Which designer has a great influence on China's fashion industry in the market? We lost our voice immediately.

China's fashion industry has developed from an era of demand since the 1980s. The manufacturing of products in the era of demand is more important than the culture, creativity and cultural needs represented by the products themselves.

Chinese enterprises have gone through such a process of development since the 1980s. So far, the brands that have entered the market in China are basically commercial brands. Of course, there are also some Designer brand It has gradually begun to stand out and attract the recognition of Chinese consumers, and has also obtained good development opportunities in the market.

The consumption trend in China has experienced more than 20 years of development. From mass merchandising sales, including popular consumption, it has slowly entered the era of personalized consumption. At the same time, with the rise of the Internet and young consumer groups, their demand for such personalized consumption has become urgent and intense. According to our statistical data, in China, consumers emerging in the 1960s and 1970s accounted for 40% of China's total consumer groups, the post-80s and post-90s consumer groups will account for 30% in the future, and other consumer groups will account for about 30%.

Consumer groups born in the 1960s and 1970s will be the mainstream consumers of China's aging population in the future. They have a strong consumption ability. They pay attention to brand and quality, enjoy their own life in the future 50 years old, and pursue the realization of various values. This is essentially different from consumers who appeared in the 1940s and 1950s, These consumer groups will be a huge group with hundreds of millions of people in China in the future. They will not only pursue the simple beauty and popularity of a piece of clothing in the future, but also pursue the existence of personal value and personality. Therefore, this market will also be needed by designers. However, the post-90s consumers still have high requirements for fashion and personality, It will also become a very important consumption level.

What brings about the rise of Chinese young designers or young brands? We believe that the premise for any consumption phenomenon to become a social phenomenon is whether its consumer group will give designers a chance to show. I think that the future in China will enable Chinese designers to stand in the global fashion market and enable Chinese designers to have influence in the world. This needs an opportunity and this opportunity has come!

For example, Japanese designers like Yoji Yamamoto and Kenzo Takada developed at a high speed in Japan in the 1970s and 1980s. The textile processing industry once had a great influence in Asia and even in the world. Japan began to want to have a certain influence on the top of textile fashion, and wanted to become Asia fashion Its leaders are led by young designers. The government pays high prices to send designers to Europe to study. For example, Kenzo Takada, created by LV Group, has become a world-famous Japanese designer of the early generation.

American designer brands were basically born in the 1960s and 1970s, because at that time, the population of the United States was at its peak, and the development of culture, technology and economy in the United States was at a high growth level. For example, PolobyRalph Lauren was popular at that time. After the 1980s, the probability of new designers in the United States was much less than before

Conclusion: Whether a national designer can become a world-famous designer and whether a design brand can reach the top of fashion is in line with the advantages of time, place and people. 1. The national economy should rise steadily; 2. Whether the designer has good education foundation and experience; 3. Does China's economy have a huge impact on the world

From our perspective, China has basically met these three conditions. Many of China's post-90s young designers have returned to China after graduating from well-known international universities and brought their advanced design concepts and artistic thinking back to China. In addition, China is playing an increasingly important role in the world. From the perspective of the trend of China's economic growth, China can be said to be one of the fastest growing countries in the world. We believe that China's future consumption will enter an era in which personality represents personal opinions, which will provide more development opportunities and platforms for young Chinese designers. This is our good description of the future.

Fashion means that it has been followed by consumers for a certain period of time and has been widely accepted. For example, the popularity of fast fashion has become a dark horse in the consumer market, which is not an accidental phenomenon. When the economic income of middle-class consumers decreases, they will expect to buy some products with a sense of design but not luxury, such as zara H&M， Uniqlo, etc. Therefore, fashion has two trends, one is short-term fashion trend, and the second is big consumption trend. This is Fashion industry Two basic directions of development.