Littlemee: Creating A Fairy Tale Kingdom Of Dreams

LittleMee Xiaomi is original

Ying was founded in 2012 as a brand of children's wear, focusing on matching 2-8 years old preschool children.

To achieve their dream of fairy tales.

"LittleMee" is positioned as a fun and colorful brand, inspired by the color of the world through children's perspective.

The core of the design is TRENDY, FUN and LOVE.

Ying said that since the establishment of the brand, each piece has been designed according to this standard.

The persistence of quality is not only the embodiment of responsibility, but also the starting point of brand starting.

With original design, LittleMee has developed into more than 40 entity stores, and the number is still growing.

LittleMee's upstream is undoubtedly the best strength witness for the depressed market environment and worries about physical retail formats.

In this regard, Ying: "on the one hand, the poor performance of the physical retail industry is mainly manifested in department stores and street shops.

This is mainly due to the gradual aging of the mainstream consumer groups, and this kind of format has increasingly deviated from their consumption habits.

In contrast, the performance of a good shopping center has not been greatly affected, but its efficiency is even higher.

On the other hand, in addition to the high quality of product design, every LittleMee store is full of fun.

Waiting for every child to discover that unique ingenuity.

Consumers' consumption in LittleMee shops can feel the unique and attentive intentions of the team.

At the same time, LittleMee's team is very rich.

In addition to designer Ying, there are also professional traditional retail teams and planning teams with rich experience in Internet customer community operation.

Thanks to this team gene.

It has unique advantages in business mode, product development and community operators.

It has launched a small rice flour skirt, Choc-box matching door-to-door, smart story pajamas and other projects, and opened the first onehour parent child interaction cultural center in the times square of greater Shanghai.

Therefore, LittleMee has won the favor of many celebrities, thanks to its high quality, well designed products and rich user interaction.

Lu Yi daughter Belle, Li Xiang daughter Angela and other small stars have been wearing small millet appeared on various occasions.

In the 15 year of October, LittleMee was the first to be invited.

The children's wear brand was released in the 800 Show.

With the release of the second child policy, we can say that the huge potential of children's clothing market will be further revealed.

But Ying firmly believed that we should never forget our original mind.

In the future, LittleMee will always look at the world with children's eyes, persist in originality, and create a "colorful" childhood for children.

The important thing is to let consumers feel that this is a brand that takes heart.