Check The Major Clothing Brands In China And Enter The School Uniform Market In China

Recently, Wedding bird The group's own brand BONO signed a joint venture with South Korea's Hyungji group's school uniform brand elite. Professional Business Suits Brand BONO and elite, the top ranked brand in the Korean market, will officially join the Chinese uniforms market. Some media pointed out that the Chinese school uniform entered the brand era. The following are the major domestic apparel brands to enter China. School uniform Market cases:

British Trutex hand in hand Eaton Ji De, or rewrite the global school uniform market pattern.

Shaking hands, signing, hugging... In February 16, 2016, the first brand of Chinese school uniform, Eaton Ji De and the first brand Trutex of British school uniform, signed a strategic cooperation agreement in Nanjing, China. The two sides will conduct in-depth exchanges and cooperation in product R & D, supply chain, marketing and sales channels. This is another global strategy expansion after Eaton's visit to New York Times Square and Bloomberg BusinessWeek.

Eaton Ji De brand CEO Chen Zhong and TRUTEX brand CEO Matthew Easter signed the strategic cooperation agreement.

As the leader of Chinese school uniform, Eaton Ji De's action was revealed from the news to the signing of the contract, which has attracted wide attention from both inside and outside the industry. One industry insider said Eaton Ji De was always one step ahead of the others - in the "face pocket" era, he took the lead in carrying out the school uniform of the British aesthetic concept. When the industry stepped up to the promotion of the education system, Eaton had already begun to change his mind and popularized the school uniform value through popular entertainment festivals. When the school uniforms gradually opened in China, they also actively extended and introduced more internationalized school uniform concept and value integration. This cooperation was very timely.

Bosideng holds the brand of Korean school uniform and does the Chinese market.

After the large-scale closure of stores in 2015, Bosideng, the brand of the domestic down jacket brand, began to aim at the school uniform field. Chinese style

In December 30, 2015, Bosideng Group signed a contract with SMART F&D of South Korea to set up a school uniform company, aiming to jointly develop the school uniform market in China. Chinese style

In fact, since 2014, Bosideng has begun to expand group buying business, and has launched clothing group customization business for government, government departments, enterprises and institutions and social organizations. According to the company, in the past two years, the centralized procurement of clothing in energy, electricity, spanportation, education and other industries has been captured. Chinese style

In the face of declining down clothing business, the development of men's and women's clothing business is hindered. Can uniforms become a direction of Boston's spanformation?

Join the Korean school uniform brand elite to enter the school uniform market.

In June 28th, BONO, the independent brand of SZ002154 group, signed a joint venture with the Korean Hyungji group's school uniform brand elite. BONO, the professional clothing brand and elite, the first brand in the Korean market, will officially join the Chinese uniforms market, break the existing market structure of Chinese uniforms, and inject fresh blood into the traditional school uniform market.

BONO, as a professional clothing brand, was established in 2000, which integrates design, production, marketing and service together. Its annual output value exceeds 1 billion yuan. BONO has sales capabilities throughout the country and sales teams. Over the past 16 years, more than 6 enterprises and institutions have been provided by BONO with custom tailored services, covering all sectors such as finance, education, electricity, energy, tobacco, communications, spanportation, administration, real estate and so on.

Lai Song's view: four problems to be solved by George's entry into the school uniform market

For this time, George White has expanded the business map to the school uniform field, and the investment community generally expressed its optimism. School uniform customization is regarded as a major moving point of George's performance growth in the future. The total volume is estimated to be over two hundred billion. In Georges white, the investment department even played a beautiful banner: saving school uniform is to save youth. However, I am cautiously optimistic. If I want to do a big job in school uniform, I am afraid there are still a few major problems that need to be carefully considered.

First question: too deep water, how to intervene in the local school uniform market?

School uniform and children's clothing, youth sports leisure clothing market is totally two different systems. The distributors and agents who have channel resources in the society operate well marketable brands, but this does not mean that in the closed school uniform market, according to the traditional "business rules", playing cards can have good results. There are too many interests involved in the uniform production of school uniform. The saying goes, "water is too deep". Georges white may have difficulty in running school uniform as a unit. Partners who participate in school uniform business may have some resources accumulation in the fully competitive clothing business circle, but even if they are able to enter the education system safely and smoothly, even if they are able to enter the education system safely and smoothly, it is necessary to ask for a question mark.

In fact, in addition to George Bai, the well-known children's clothing enterprises in China are already planning to enter the school uniform market. But judging from the previous development of children's clothing business in the field of uniforms, the effect is not very good. In Ningbo, a well-known school uniform, which I am familiar with, has occupied some market share after years of operation. The boss once tried to expand the scope of business to the primary and secondary school in Hangzhou, but after many attempts, he finally gave up. The boss sighed: the water in the school uniform is much deeper than I expected.

Second question: too thin, how to find a profit balance point?

The supply of school uniform in China is indeed a very large market, but the profit of school uniform orders is actually very low. This is also a major reason why school uniforms have not been marketed for a long time. Although George White has the reputation of being the first in business in the capital market, it has an absolute advantage in the uniform production of business departments, such as "public inspection, law enforcement" and other departments, but the profit of the school uniform market is far less than that of the above category. If George White runs his school uniform business in accordance with past "group buying big client thinking", this project may not be able to go smoothly. Under the current environment of education industry, the price of school uniform can not be free. For George White and partners who are preparing to take part in the school uniform business, how to look for profit points in the already meager orders is a problem that needs wisdom to solve.

Third question: product control strict, how to solve the quality control requirements of school uniform products?

The quality and safety of children's clothing has always been the hardest hit area in the domestic clothing market. This is also the feedback from the quality inspection department on spot checks of children's clothing brands on the market. At present, the domestic production uniforms are not regularly monitored by the authoritative third party testing organizations. Most of them are self checking by enterprises. The quality of school uniforms actually does not have a reliable guarantee. Faced with frequent incidents of toxic school uniforms in recent years, parents and students are more of a brief protest. Eventually, the regulatory authorities are just making a blind eye. Because of the differences in the quality of uniforms, uniforms and other details in different places, the relevant national GB safety regulations are also lacking.

According to George White's vision, the long-term goal of getting involved in school uniform is to create the "first brand of Chinese school uniform". Under this goal demand, the fabric purchase, processing quality, garment quality control and other aspects of uniforms will face higher requirements. Of course, this is a good thing for students, but the uniforms that could be produced in the manufacturing enterprises in the near future need to experience more stringent quality control management.

Fourth question: design is difficult, how to produce satisfactory product design?

It is undeniable that at present, the uniforms of primary and secondary school students in China are increasing, but the fact is that they are hard to adjust. Under normal circumstances, school uniforms in various areas are jointly developed by the local education committee and the school. In fashion styles, most of them will follow the traditional school uniform style of the school in the past years. Because of the monopoly of the school, parents and students' dissatisfaction with school uniforms can be silently put up with. But now it is different. Whether it is the rise of individualized education or the aesthetic progress brought about by social development, it requires uniforms to carry more familiarity and connotation in the growth of teenagers. Now that there are well-known clothing enterprises to do their jobs, if they fail to do so, enterprises will have to face the Tucao of the tsunami in the social media, but the boss will face little, but rise to the level of brand reputation, then it will be "great."