Who Will Win The PK Store?

In today's era of electricity supplier, the physical store is facing a major challenge, and in comparison with the electricity supplier, what kind of mode will be better?

Entity store will be replaced by electricity supplier is a false proposition.

Of course, every proposition has its background factors. This view stems from the observation that Germany still maintains a business model dominated by entity stores.

As the largest manufacturing entity in the world, the biggest difference between Germany and China lies in the different forms of resource allocation.

Maybe our people think that the electricity supplier is cheap and omnipotent.

But the detailed product line of the electricity supplier: from the manufacturer to the stock, from the stock to the express road, and finally to the consumers, I wonder if you have considered: in the meantime, the manpower cost is negligible, the carbon dioxide and the consumed petroleum resources will be reversed in the long term? Is it helpful for the development of the country in the short run or in the long run?

But here we are not going to attack one.

The rationality of the existence, after all, the electricity supplier mode has great advantages, and the electricity supplier model attached to the Internet does have its own advantages: China's electricity supplier enterprises represented by Taobao and Jingdong can hardly afford hundreds of millions of users and tens of millions of pactions, which makes it difficult for Germans to understand. But considering the sustainability of development, should we ponder under the hot Internet + era?

It can not be said that Germany's entity is the main mode, and the mode of supplemented by electricity providers is better than that of China at present, but there is indeed something worth learning.

Let's take an example of pportation: why is there a big market in Germany like a drop taxi, which has half a red sky in China? German cars are already very popular, and traffic problems in some cities are also very serious: in Germany, about 1/3 of traffic flow is from angry drivers looking for parking spaces.

SIEMENS launched a set of problems for this issue.

The parking system with the concept of vehicle interconnection can explain this question very well.

The radar parking system developed by SIEMENS can be used to solve such congestion.

Since last April, SIEMENS will test 40 parking location search radar sensors in Berlin, Germany.

These sensors are installed on street lights in Berlin, and each detector can scan the road condition within 30 meters.

The scanning data will be pmitted to users through the smart phone APP, and inform users where there are potential vacancies that meet their vehicle dimensions. Then the navigator automatically reaches the user's destination to the nearby location.

This fine Internet optimization technology is based on the industrial foundation. It is different from China's widely distributed network configuration. Germany is a resource allocation system based on the industry as the main body and allocated according to needs. The government has not intervened too much, the market regulation has taken up the majority, and the allocation of resources has been optimized.

Therefore, it is difficult for drop taxi to take root in Germany because all taxi companies have their own APP and reservations, and the vehicle configuration is reasonable.

Comparing Germany with the rest of the country, why there are so many electric providers can rise and fall, the fundamental reason is that there is no effective allocation of social resources.

If the road is unobstructed and the air is fresh and natural, the price of the shop is fair and reasonable. I believe that few people will be able to enjoy the fun of life indirectly by stamping their phones at home.

Good stores will never be eliminated by e-commerce.

As long as there are good lots, excellent experience, and professional meticulous management, the vivid and vivid shop charm, the non electric business, can be compared to the experience that some large shopping malls have had. There are often crowds of people, underground parking lots, and almost all the restaurants that are full of houses are showing us the charm of the shop.

Since everyone is shopping here, why don't they shop at home? Obviously, the entity store can bring us more effect than the electricity supplier.

The premise that the masses are buying desire is to have a good sense of experience.

And where does a good sense of experience come from? So a good shop will surpass the electricity supplier.

Because the advantages of these advantages will not exceed:

Multiple services

At present, many business circles are diversified, that is, in addition to providing retail services, entertainment, catering, leisure, culture, art and other services are also integrated into it.

The one-stop service experience of the combination mode is the most important. The combination of various formats provides consumers with a full range of convenience and fashion.

For example, there is a DIY cake experience shop in Da Yue city. You can also experience it and enjoy the life of petty bourgeoisie in the busy city life.

Of course, such an elegant sense of experience, electricity providers can not bring you.

Human nature design

Many commercial properties such as architectural design, format layout and so on have begun to consider humanization factors, such as setting up wheelchair passageways in Aegean Sea shopping center, setting up special seats for infants in toilets, setting up escalator positions and so on. These considerations are very humane.

Thematic concept

This is due to spiritual considerations on the material level.

In order to distinguish from other commercial centers, more and more business centers adopt thematic ways to emphasize their positioning and characteristics.

There are differences in the themes chosen by different consumer groups.

For example, the location of the Parksun Sun Palace is middle-aged.

Generous series.

All in all, the theme of the store brings consumers a sense of value after purchase.

Smart shopping guide

Unlike the self-service shopping of the electricity supplier, the shopping guide of the physical store will recommend the most suitable one for you according to your taste.

This is not very practical in the electricity market.

A reference value, a shopping that makes you satisfied, won't you let your heart beat?

Decision to secure

Many times, online shopping is like gambling: it may succeed or fail.

Because consumers do not personally experience before buying, they only make a purchase decision on the two-dimensional sense of the picture, but when they arrive at home, they often have a gap with imagination, which is the short board of pure electricity supplier.

And the entity store is different. Before consumers purchase, they will personally experience the best decision, and the condition that the physical store can provide consumers with this kind of guarantee depends on the fact that the pure electricity supplier can not satisfy.

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What do you think of the following physical store experience?

IKEA

Adhering to the idea of "creating a better everyday life for the majority of people", IKEA has been a household market since 1943, and it is a "family product matrix" for different consumer groups.

Recently, there is a news of "sleeping customers". IKEA's attitude is not exclusive, even welcome to try to sleep. We can also see the slogan "welcome to lie down experience" posted on the store.

Since its entry into China, it has been the "home shopping treasure" of all kinds of people in the city, and people go into IKEA to eat and browse.

Decathlon

As a leading sporting goods retailer in the world, Decathlon is a typical representative of economies of scale and economies of scale.

In the era of electric business, the whole industry chain of Decathlon is no doubt an alternative.

But Decathlon has succeeded in creating the myth that many enterprises are unmatched to eat.

The entire product coverage, as long as you want to buy goods in sports, Decathlon has everything.

In terms of pricing and practicality, it also greatly satisfied users.

Lastly, an important sense of experience is to make consumers unable to abandon Decathlon's choice.

The 4000 square meter standard gives you a sense of freedom. In Decathlon, you can experience any sport or product, like a duck to water. No one is following you continuously to introduce products. Only when you greet them, do you buy a lot of clothes?

While attracting customers to stores, Decathlon did not give up electricity providers.

Combined with the O2O mode, Decathlon will make the sports commodity industry bigger and stronger.

Someone once summed up to Decathlon: better than Decathlon products, not rich in its products; better than Decathlon products, not its products.

Luxury store

There is no doubt that certain consumption must pay great attention to the sense of experience, that is, luxury goods must be displayed in the luxurious atmosphere of a physical store.

If you buy these luxuries online, you will feel embarrassed.

In fact, pure electric business and entity store have their advantages and disadvantages. Only when the entity stores integrate online and offline can they have real competitiveness.

Our market is always the wisest. After thousands of trials, it is hard to get rid of the crazy sand and start to gold. After all, the stores will follow the trend of the Internet, expand the online field, and optimize the best direction.

Win win pure electricity supplier needs entity store evolution

For thousands of years of heritage shops, though they have the advantage of harnessed the storm, it is still necessary for us to recapture the market that electricity providers take away.

Some entity stores have begun to take action, linking themselves with the idea of electricity providers, and trying to improve the O2O mode.

The recent emergence of Wanda "Fei Fan" is an immature example.

By using APP reservation function, we can understand the vacancy situation of the shopping mall parking lot and choose the scheduled time.

In addition, the application also supports various payment methods such as points and credit cards.

In terms of catering, the queue number can be achieved through mobile terminals, and indoor positioning navigation can also be achieved.

In the presence of such a meticulous service for users of the entity store, the original advantages of the electricity supplier will be greatly reduced.

It is an inevitable trend for business models to further expand and improve service items by drawing on the advantages of e-commerce providers.

With the full competition of the electricity supplier market, it will become more and more difficult for the electronic business to get users. The high cost electricity supplier mode is facing severe market test.

At the same time, it is a good time for entities to grow and expand.

But if we do not integrate with the Internet, the advantage of the physical store may be temporary.

Scientific and technological progress is the main line of physical store development. With the Internet and humanized or powerful touch screen provided by mobile app, it will continue to become the standard in the physical store.

Not only has the advantages of physical stores, but also to meet the needs of mobile Internet's convenience and interest, at the same time, it has strong interaction and experience.

This is the way to win customers' return to the store.

In fact, pure electric business and entity store have their advantages and disadvantages. Only when the entity stores integrate online and offline can they have real competitiveness.

Our market is always the wisest. After thousands of trials, it is hard to get rid of the crazy sand and start to gold. After all, the stores will follow the trend of the Internet, expand the online field, and optimize the best direction.