FOREVER 21 Former Vice President, Betsy Zanjan, Moved To New World.

At the end of May, the dream of bazaar was the first time to set up the position of "chief product officer". The Betsy Zanjani, the FOREVER21 vice president of international fast fashion company, has confirmed that she is responsible for the product development and sales of all the independent brands of Meng bazaar.

Since 2 years ago

After being bought by the American clothing road group, the industry has been asking "dream bazaar brand or platform." in July 2015, the first digital fast fashion flagship store opened in Nanjing West Road, Shanghai. Byron, co founder of garment road group, answered the reporter's question, saying: "dream bazaar is an e-commerce platform supported by its own brand". It formally clarifies the dual attributes of "dream brand" and "electric business" to the outside world, and opens the "all channel" strategic mode.

Before becoming the chief product officer of the dream bazaar, Betsy spent 3 months focusing on the fashion culture of several representative cities in the East, West, North and South China and central China, and made an in-depth study of the consumption of China's fast fashion products.

Under the leadership of Betsy, the design team of Meng bausa is in the process of developing a new round of products.

It is their goal to adapt to a wider population, more internationalized styles and faster updates.

It will become an event in the history of the dream bazaar brand development, and will rapidly promote the product upgrading and brand development of the dream bazaar.

Nearly a year's operation, online and offline

The model has been verified by the market.

From the pilot cities, the establishment of offline stores has played an important role in shaping the dream bazaar brand and for online drainage.

Data show that after July 2015, the number of members from Shanghai on the dream bazaar platform increased by nearly 17%, while the frequency of consumption and the unit price of customers in Shanghai increased.

Xue Ming, marketing director of Meng bazaar, said: "the entity store is a live advertisement of the electronic business platform. The brand enters the consumer from here, and the consumers begin to have a clearer understanding of the platform."

At the moment when traffic is expensive, it is a fact that there is no need to argue about the rapid expansion of offline outlets and the layout of all channels.

Under the layout line, the product and supply chain have been put to a severe test.

It is precisely because of this, the dream bazaar "independent brand as the support" advantage has been highlighted.

Dream bazaar's parent company, clothing road group, has been under the deep ploughing line for 20 years. It is one of the earliest fashion industry supply chain integration management companies in China. It is rooted in many international and domestic fashion industries.