How Does KM Continue To Boom Red?

In recent years, in the busy streets, we are surprised to find that a Nordic minimalist designer fast fashion brand KM has a high "appearance rate".

The blue and white shop image is unique, simple and atmosphere. The rich display of goods in the shop, the fashion is not exaggerated, the price is grounded, the consumers who go in are overjoyed, eager to stop buying.

According to the press survey, KM was introduced into China in 2014. In two years, more than 300 stores were opened in China, and the sales capacity per unit area was 37% higher than that of its counterparts. The total layout of 2000 stores is expected to be realized in 2018.

McKinsey's 2016 McKinsey Chinese consumer research report released by international consulting firm showed that more and more Chinese consumers began to focus on only a few brands or even a brand. For example, the proportion of consumers who choose to choose their own brands outside the clothing category has dropped from about 40% in 2011 to less than 30% in 2015.

This also explains the reason why KM can continue to explode from one aspect.

Nowadays, the shopping tastes of young people are getting higher and higher. Fashion has become a rigid demand in clothing and dressing. Compared with other brands of the same trade, low is still obsessed with the output of products. KM has placed the new fashions of the world on shelves.

There is no doubt that KM has become a typical case of capital growth in the cold winter.

What is the secret of KM's incredible success in the context of consumer rational shopping and the rush of shops?

Rich, high-class fashion shopping.

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The more than 200 level shop is filled with fashionable products, including T-shirts, coats, trousers and so on, which are divided into four main areas: elite, business, leisure and creativity. They are designed for different occasions and styles. They are all the most fashionable styles at the moment. There are bags, sunglasses, umbrellas, sunglasses and wallet accessories. You can't think of a simple belt in your daily life.

In fact, a variety of choices are not difficult to achieve. It is hard to find that every style like KM has the essence of fashion. Consumers are easily attracted and can not stop searching for their loved ones.

KM thinks that most products that combine practicality and fashion are often expensive, and it's hard for ordinary customers to afford it.

To this end, it does not agree with the popularity of the brand should raise its value, but at a fair price.

Moreover, following the latest international trends, the latest design trends and strict quality control will enable the products to have the sense of fashion and quality, and achieve optimal integration and processing in every link, so that consumers can have an excellent shopping experience.

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"Captured the young people's fastidious", "the price is grounded" has dispelled the young people's rationality, this is the fundamental reason why KM has been popular throughout China.

In today's continued downturn in retail industry, KM has realized the miracle of opening more than 300 stores in 2 years by abolishing the traditional production chain and reforming the business mode.

KM has broken the development dilemma of the clothing retail market, providing a new possibility of happiness for young people in the direction of design, the speed of listing, and the desire of consumers for fashion and fashion.

In fact, KM spent a lot of effort to solve the problem of fashion and richness.

It not only invites world class designers to make product planning, but also makes frequent contributions to the most innovative designers, and trains a large number of buyers team to collect fashion information around the world and ensure that KM products are at the forefront of the trend.

On the choice of suppliers, KM tends to cooperate with luxury suppliers to make the production process more secure.

Prices are grounded, and young people buy and buy heroism.

Those young people who often go shopping and know the goods gather in KM. They rush into the rush, take the time to pick up the clothes badly needed and leave them alone. They choose to go slowly and eagerness, and happily immerse themselves in the fashionable ocean for three or four hours.

Why are fastidious and rational young people willing to shop in KM local tyrants? People who have been to KM know that 29/39/69/99 products are everywhere, fashion consumption is a lot of money, but KM can easily pform itself into fashion.