Tencent'S Stake In Korean YG Chinese Fans Is A Step Closer To BIG BANG.

BIG BANG,

Li Zhongshuo, 2NE1...

These Korean fans who are crazy about fans have finally entered the embrace of Tencent dad.

In May 27th, the Korean media first revealed that Tencent and the age of microphotography will inject $30 million (about 197 million yuan) into YG entertainment and $55 million (about 360 million yuan), gaining 4.5 LVMH% and 8.2% holding power, becoming the third, fourth largest shareholder after the L Capital of the group.

If we say before

+SM, marine music +JYP, Tencent +YG pattern judgment is still just outside rumors, so after this announcement, this judgment finally dropped the real hammer.

YG entertainment has always been closely related to Tencent, and BIG BANG and QQ music have been working closely together. However, it is surprising that the share of the stake in the age of photolithography is higher than that of Tencent. It seems that the interest of the ticketing platform to YG is bigger than that of "Tencent Dad".

In Xiaobian's view, this stake in YG highlights the ambition of the age of the shadow to enter the field of performance. However, CEO lin ning, who is good at capital operation and channel operation, can make a difference in the field of "hidden rules" everywhere, and has become the focus of the industry.

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On the other hand, BIG BANG members will soon join the army, while BIG BANG accounts for more than 70% of YG's income. At this time, YG is a wise choice for Tencent and microfluidic.

Or, Tencent and lin ning have no other choice?

Ali, Tencent, ocean music chose SM, YG and JYP respectively. Who is smarter?

There are more than 1000 large and small entertainment companies in South Korea. Apart from SM, YG and JYP, there are three other MBK, CUBE, Star-Empire, STARSHIP, FNC and so on. Before, insiders told Xiao Yu that CUBE and FNC were also good friends with Tencent, but the reason why three of them were the first to get the favor of domestic capital was also because the position of the company was not shaken.

It seems that Tencent and microphotography share YG, like a follow-up tactic after Ali's stake in SM.

At the beginning of this year, in February 11th, Ali invested 35 billion 500 million Korean won (about 195 million yuan) to invest in SM, a Korean entertainment company, and got a 4% stake in SM.

In February 19th, JYP, a Korean entertainment company, announced the signing of exclusive music copyright cooperation agreement with China Ocean music group, and will jointly invest in the establishment of a joint venture company.

Judging from the surface, Ali +SM, ocean music +JYP, Tencent +YG three points of the world pattern has been set, but there are still variables in the middle, three of the current JYP momentum is the weakest, although recently GOT7 member Wang Jiaer and He Jiong's "Ho Meng" combination of popular, but some time ago, JYP artiste Zhou Ziyu incident, let JYP in China's public image seriously damaged.

The cooperation between JYP and ocean music does not seem to have any real action at present. It has no better way to push JYP entertainers to China. In addition to the cooperation between JYP and ocean music, it is only copyright cooperation and joint venture. So it is not impossible to find partners in JYP halfway.

Look at the two cooperation between Ali and SM, Tencent and YG.

Last time, Ali shares SM, 190 million accounted for 4% of the shares, Tencent 196 million got 4.5%, compared to two acquisitions, SM and YG have almost the same valuation.

Obviously, from the current market structure, SM and YG entertainers occupy the most part of the world. EXO and Big Bang are evenly matched, but I am afraid no one can be sure who will win the championship.

The change of popular market hot spots can not be completely grasped.

In this sense, the CUBE and FNC of South Korea are also likely to come from behind.

What is the proportion of "high quality assets" in YG?

About YG, perhaps the most familiar thing in China is

Both BIG BANG group and personal solo have huge market.

Data show that in 2015, YG's total sales amounted to 193 billion 100 million won (about 1 billion yuan), but the total revenue generated by BIG BANG's world tour was as high as 140 billion won (about 700 million yuan), accounting for 72.5% of the total sales of YG.

But then, BIG BANG will soon be faced with the fact that members have been enlisted in the army. Will the strength of YG be damaged?

After all, YG's other combinations, such as Ikon and Winnner in China, are not as strong as their predecessors. In the women's group, 2NE1 experienced a traumatic event of Kong Minzhi's solo flight.

Yesterday, Xiaobian relates to Yu Qi, one of the key figures who participated in the negotiations in the age of micro photography. In her view, there is no concern that YG entertainment has no successor.

Because Ikon and winner have a low popularity in Korea, and there are many potential markets in China. They will also collaborate with YG entertainment to discover more idols.

On the other hand, YG recently signed the Korean idol idol group, the crystal boy, and the male god Li Zhongshuo, which made the stock price of YG rise in a straight line.

In addition to Psy, Bigbang, 2NE1, WINNER, IKON and other idol singers, YG Entertainment's cast and presiding lineup is also very strong, and also has Cha Seung Won, Gang Dong Won, Kim Hee Ae, Choi Jiwoo and other famous actors.

Micro images are seeking greater voice in the performance area, but this is not easy.

Behind this investment, Xiaobian clearly feels the ambition of the era of micro film for the domestic performing market.

The era of micro film originated from the movie ticket business of WeChat platform, but at present, the business line has long been extended to the three major sections of film, performance and sports, and this is the attempt of YG entertainment.