How To Control The Future Of Maternal And Child Shops?
Facing the increasingly fierce competition in the business environment, China's pregnancy and infant market has been undergoing "revolutionary" changes. Customers want to buy more than just products, but also to buy experience, buy feelings, buy grade, buy health. The baby shop has risen to a full range of services, image, environment, characteristics, enjoyment and so on are the basis of customer choice.
How to manage a store to make money? How can we win a repeat customer and keep our shop in an invincible position? I believe this is one of the problems that many pregnant and infant business people often think about.
So, in this environment, let Xiaobian simply explain the five fundamental reasons to win back customers.
N1. respects customers.
Respect for others is respect for oneself and respect for others. It is a noble virtue and an outward manifestation of one's inner accomplishment.
People are eager to be respected by others, but only if you respect others first can you win respect.
As the saying goes, flowers are surrounded by flowers, and thorns are surrounded by thorns.
Therefore, pregnant and baby - pregnant business in the business, must pay attention to the behavior, respect the customer.
No matter what the situation is, we must maintain civilized etiquette, do not have conflicts and conflicts with customers, try to give customers a good impression, do not let your customers "empathize", and then bring more wealth for themselves.
N2. honesty
Hospitality
The customer is the smartest and the most fair.
If your shop is not loyal to customers, cheat or cheat customers, customers will "shoot for another place" instead of taking your store as a "base area".
Therefore, pregnant and infant businesses must resolutely put an end to fake and shoddy products, defective products, pay attention to first in first out, check the date and shelf life of the goods at any time, keep the appearance of the products clean, and win the trust of consumers with high quality.
Only in this way can the pregnant and infant business firmly grasp the hearts of the customers and cultivate a loyal customer.
N3. passion
Stay on
In today's increasingly competitive market environment, what is the key to doing business? Xiaobian thinks it is enthusiastic service, because enthusiastic service is an important prerequisite for winning consumers.
In fact, under normal circumstances, customers want to get the best service at the same price.
Especially in today's increasingly mature consumer culture and the recognition ability of customers, people's concept of "saving for the future" becomes "enjoying every day's life". The standard of pursuit of spiritual comfort is rising day by day. Therefore, the pregnant and infant business must always keep warm feelings, gentle personality, keep warm with enthusiasm, and win more repeat customers with enthusiasm.
N4.
Price
fair
Price is the most sensitive topic for customers to buy products.
Generally speaking, people always want to spend more money to do more things. Many stores have lost a large number of customers because of the unreasonable price of their products.
Moreover, the marketing of pregnant and infant stores is more relied on "word of mouth". It is called "one pass ten, ten pmission hundred". If we want to increase the popularity of pregnant and infant shops and win repeat customers, we must achieve fair prices and abundant sources of goods, which can meet the needs of different customers. This will make frequent patronage of old customers, and new customers can come back to fame.
N5. warm environment
Shop business is good, do not enter the shop, stay at the door for a few seconds to see it! What to see? Look at signs, see lights, see the display, see the health situation.
With the development of society, people's consumption concept has shifted from "commodity needs" to "shopping enjoyment".
You know, the shop environment is like a face, beautiful face can win the "return rate".
Therefore, all operations of the shop must proceed from the "beauty" principle, firmly establish and carefully maintain the "beauty" standard, make your shopping environment warm and pleasant, and will win the favor of customers and increase the patronage frequency of consumers.
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