Pain Points: Services And Talents Restrict The Further Development Of Rural Electricity Providers

Taobao village is very obvious to the local rural economy.

It is understood that at present, Boxing county already has 1 Taobao towns and 16 Taobao villages, Taobao merchants break through 10 thousand households, directly employ 30 thousand people, indirectly lead to 10 10 yuan, 30 thousand employees.

In 2015, the electricity business volume reached 32 billion yuan, of which 1 billion yuan was exceeded by rural electricity providers, and the average annual income increased by 5600 yuan. The income of 4100 low-income households was increased and 680 poor people were lifted out of poverty.

According to Cao Ming, deputy county magistrate of Boxing County, there are three major problems in the rural e-commerce industry in Boxing County, namely, lagging service, serious homogenization and lack of professionals.

"Electronic commerce wants to run efficiently, and it cannot be separated from the coordinated development of e-commerce service system such as express delivery, warehousing, logistics, training and operation. However, at this stage in Boxing, there are still some deficiencies."

Introduction to logistics, for example, the cost of services in Boxing is high, and only express charges account for 20% of online sales.

Among them, grass and willow accounted for more than 33%, that is to say, 100 yuan per sales of grass Willow products, 33 yuan was accounted for by logistics express.

In addition, the service efficiency is low, and the average number of days per unit shipment is 4 days in the province, which is far from meeting the pport needs of the products.

Cao Ming said that this logistics situation is obviously not conducive to the development of rural electric business.

To this end, Boxing will further increase its support for the construction of rural e-commerce infrastructure and logistics layout.

We should make good use of existing postal and supply and marketing cooperatives' resources in rural areas, strengthen cooperation with well-known e-commerce enterprises, accelerate the layout of logistics networks and regional warehousing nodes, and lay a good road for the development of rural e-commerce.

In addition to

The key to the development of rural e-commerce is to support professionals who are familiar with the concept and technology of modern e-commerce.

Rural electric business access threshold is relatively low, without time, region, capital constraints and so on to provide fertile ground for the development of "Taobao village". However, the lack of professionals in the operation, promotion, art and other aspects of the electricity supplier has become a major problem that restricts the rapid development of Taobao village.

Cao Ming introduced, "

To a large extent, the rise of college students has benefited from the entrepreneurship of college students returning home and its demonstration drive.

In the face of thorny problems such as the lack of professionals in the development of rural electricity providers, the solution offered by Boxing is to set up a rural e-commerce public service center on the basis of a successful network operator in the way of government purchasing services, and provide professional and all-round free services to farmers in training services, management consultancy, marketing and technical support.

Nowadays, in the face of the next stage of development of Taobao village, the role of brand is becoming increasingly prominent.

According to the Ali Research Institute's 2015 online business development report, 29.8% of the sellers are ready to focus on brand building in 2015.

Boxing county is also actively regulating and guiding the brand building of Taobao village.

However, due to the low threshold and replicability of e-commerce in the "Taobao village" mode, most of the Internet traders and network households are mainly family workshops, lack of innovation capability and serious homogenization of products. The grass and willow weaving and old coarse cloth industry in Boxing County, due to low added value of products and lack of core competitiveness, are operating arbitrarily, with relatively weak brand awareness, poor ability to resist market risks, poor communication and coordination among network operators, lack of design ability and intellectual property protection consciousness, and the phenomenon of plagiarism and malicious competition is outstanding.

At present, the grass and willow weaving products in the village of Wan tou and the old coarse cloth product line of Gu Jia village are relatively single. The lack of brand building has also led to a certain degree of homogenization of products and vicious competition in the market.

For this reason, the local government has guided the establishment of industry associations in these two villages, so that the association can undertake specific functions such as market moisture communication, product development and brand promotion, education and training exchanges, and industry alliance construction, giving full play to its bridge role between the government and the electricity supplier, as well as the role of industry self-regulation and standardized management, thus becoming the "escort vessel" of the industrial development.