Banana Republic'S Return To The Lead Position Is Really Miserable.

Though at the annual general meeting,

It may be added to the embrace of Amazon, but in fact, how bad is the performance of Gap in the first quarter? Let's take a look at this data.

It is reported that in the first quarter of April 30th, group net sales fell by 6% to 344 million dollars, compared with the same period in the same period last year, a net sales of $366 million.

In terms of gross margin, the Group recorded an increase of 2% over the same period last fiscal year.

But according to the brand, the first fall of the Gap brand recorded a 3% decline in the first quarter.

Recorded a 6% decline, while Banana Republic returned to the bottom after a brief strong growth performance, leading to a 11% decline in the first quarter.

In addition, when the group entered India,

"There is a strong hope of recovery" at this time.

The group said that this was mainly due to the strong dollar exchange rate and the impact of the Amazon effect on retailers.

But obviously, he later expressed his hope to cooperate with Amazon group.

Related links:

After the initial complaints, Amazon began to become a brand new player.

Even if this east wind is dangerous.

It is reported that the Gap group, which recently held the annual general meeting of shareholders, will be considered by CEO to cooperate with Amazon to find more possibilities for recovery.

And according to the first quarter earnings report, Gap group in the same name brand Gap continued downturn, its another big growth engine brand Old Navy also fell into the bottom.

Banana Republic, which is likely to be a big leader, has been temporarily sluggish after its breakout in the India market.

Amazon is chosen as the world's largest business tycoon. It has a strong position and a strong voice.

Although Amazon is currently running its own brand may threaten the status of Gap group, but it is clear that in order to recover, Gap is also dangerous.