"Amoy Brand" Bid Farewell To The State Of Loose Breeding And Hold Together To Seek Listing.

Get together and go public

"Have you changed your share?" "have you declared?" these two days, there are a group of hundreds of millions of entrepreneurs in Hangzhou. Their common concern is listing.

The difference is that they have encountered many new problems.

For example, according to the requirements of the SFC, brokerage firms and accountants need to interview with Ali to check relevant business contacts; they need to get contract agreement, sales and operation data validation data between merchants and Ali platform during the reporting period, and need Ali to issue verification data about Tmall's market position.

In late March, 10 companies jointly suggested that Ali set up an office to assist businesses in listing, helping businesses prepare some information before listing, and taking the lead in helping these brand business enterprises to communicate with the Securities Regulatory Commission and exchanges, helping broker dealers complete interviews and data due diligence, and establish communication channels with other listed and upcoming brand e-commerce enterprises.

It is understood that these 10 enterprises are three squirrels, the United States,

, silk, camel dress, Royal mud square, Han Hou, October Mommy, AFU, and puppy electric appliances.

Some of them are Internet companies born from Taobao and Tmall, while others rely on Taobao and Tmall to upgrade to the Internet.

Hong Tao, a professor at the school of economics, Beijing Technology and Business University, told reporters that "the joint proposal of these enterprises is obviously a common capital requirement in the course of development.

From the initial individual growth to small business and then to the future listed companies, the scale and operation management of enterprises will go to a higher level.

By helping IPO, Ali will also promote the growth of Ali's ecosystem and improve the enterprise level of Ali platform to form a virtuous circle.

"Amoy brand listing is the inevitable result of the development of the electricity supplier to a certain stage, and in turn promotes the survival of the fittest of the platform.

Small businesses bid farewell to barbaric growth and follow the trend of listed companies toward capital markets, which is also an inevitable choice for local brands to grow and grow.

Bai Ming, deputy director of the international market research department of the Ministry of Commerce, said.

Brand promotion meets bottleneck

With the rise of Taobao, many Amoy brands have won the first pot of gold.

However, with the pressure of foreign trade, a large number of traditional brands "electric shock", which has a great impact on the brand.

As an indigenous brand developed by Taobao, the development of Amoy brands has gone through several stages. The early stage is the product of Taobao traffic dividend. Taobao was in the seller's market at that time, Taobao users had great demand for products, and the requirements were relatively low.

Through several explosions, Taobao sellers may build a brand name.

But such a good day has ended.

A large number of traditional brand electric shock, consumer purchase demand continues to upgrade, the survival space of the brand is squeezed.

With the gradual loss of traffic dividends, micro businesses, cross-border electricity providers, network and other new business ecosystem, and many new brands are gradually declining.

"Amoy brand products homogenization, it is difficult to remove low-end, cottage and other label impression, which has become a bottleneck restricting its business development, IPO has become a way for Amoy brands to seek pformation."

Cao Lei, director of China Electronic Commerce Research Center, said.

In fact, the voice of Tmall businessmen preparing for listing has long been heard.

Tang Feng Feng, founder of the company, said on many occasions that "listing plan is part of the company's development".

A series of mergers and acquisitions and offline stores are also seen as the best example of active planning for listing.

Fang Jianhua from Guangzhou studied fashion design and founded the Limited by Share Ltd, which includes fashion brands such as emann.

From the foreign trade to do its own brand, the United States was favored by IDG and other capital. In early 2015, it received 324 million yuan investment.

The injection of capital provides a great support for Amoy brand evolution.

Yin man also announced the plan of "thousand cities and ten thousand stores".

As of the end of 2015, Yin man signed 202 franchisees and plans to open to 1000 this year.

"By 2020, it will open 10000 stores next door."

The expansion of offline stores makes Amoy brands no longer stay on the webpage, but lets consumers see and feel.

However, in the context of the rapid rise of rent and human costs, Amoy brands are competing for "landing" to open physical stores. They urgently need huge capital investment as support and seek listing financing, which has become a real and urgent demand.

From Wuhu, Anhui, "three squirrels" started from the almond tree, making big nuts, and sales in 2015 were 2 billion 500 million yuan.

The founder and CEO Zhang Liao, who is known as "squirrel Daddy", sighed with emotion: "more than a decade ago, we talked about Taobao, which means that a Taobao shop solved several people's employment, and later there was a big seller in the shop. Now, it is busy doing IPO."

In Cao Lei's view,

The road to listing is not smooth.

"From the perspective of capital, the threshold of the new three boards is relatively low, but financing is rather difficult. It is still unnoticed for half a year to sign up, and the significance of enhancing the operation of the enterprise remains to be seen."