The United States Has No Choice But To Close Several Stores.

70, 80 and 90 are familiar with the "Metersbonwe" clothes, but a careful citizen found that in the past, the number of "American state" clothes in the large number of shops in the streets of Fuzhou has been reduced.

The performance Bulletin released by "US bond" shows that its net profit in 2015 dropped 396% compared to the same period last year, losing 431 million yuan, which is the first time that it has lost 7 years since its listing.

According to the company's top executives, the number of stores opened in Fujian has been reduced by nearly 30%.

East Street, once

Business district boss.

Nowadays, the construction of the East Jie Kou subway has been greatly reduced, and the "American state" accompanying it is also slightly cold.

"Two stores in the vicinity of the East Street business circle are companies that focus on" training ", but because of the sharp decline in performance, it is still hard to maintain.

Yesterday, the "American state" 817 shop shop clerk told reporters, "last year, the performance decline is particularly obvious, the salary is more than the peak of 1100 yuan."

Why the performance of the "US state" is going to continue to decline?

Under the impact of many international fast fashion brands and online shopping, the market share of "Mei Bang" clothing has been diverted.

Reporter enquiries found that by the end of 2014, the "United States" clothing in the country.

And more than 4000 franchisees, and in 2012 the number of stores was more than 5000, two years, shut down thousands of stores.

According to the company's top executives, "US state", "thousand shops shut down" is to close those unprofitable invalid shops.

The number of shops in Fujian district has shrunk by nearly 30% compared with the peak, and the Fuzhou area has shrunk from the original more than 20 to about 15.

In addition, he believed that the number of franchised stores accounted for more than half of the total number of stores opened. "The management level of franchised stores is far behind that of Direct stores, which largely reduces overall revenue."

Next, the three or four line city will be the "American state" key business area, similar to the city of Fuzhou, do not rule out the possibility of further reducing the number of shops.