How Did International Brand Performance Last Year?

Thanks to the positive growth trend of various sales channels and other regions, FURLA has made brilliant achievements in its 2015 earnings report.

This achievement is the highest point since FURLA was founded nearly 90th anniversary in 1927.

FURLA's adjusted interest rate depreciation and amortization profit (EBITDA) also broke through the FURLA's record of 44 million 100 thousand euros.

In 2015, sales rose 30% to 339 million euros, while net profit rose 41%.

FURLA is expected to expand strategically in key global cities such as Melbourne, Shanghai and London in 2016. Therefore, FURLA forecast performance in 2016 will remain consistent and grow in a positive direction.

In the past five years,

Thanks to FURLA's global expansion, it has made an astonishing double growth, bringing its Italy made products to new customers eager to experience Italian lifestyle.

Compared with 2014, the group's net revenue declined by 3% to 8 billion 450 million francs, and net profit plunged 21% to 1 billion 120 million francs compared with 2014.

In the past two and a half years, Swatch group's share price has dropped by about 50%.

Swatch group owns Tissot, Longines, Blancpain, Breguet and other brands, and Swiss manufacturing is one of the most expensive countries in the world. The Swiss group is struggling to maintain market share due to overvalued Swiss francs and weak foreign market performance led by China.

Has been greatly reduced.

Strong sales of branded footwear and leather products, the United States and

With the acceleration of growth and the favorable exchange rate, Aeffe group's total revenue rose by 7% to 268 million 800 thousand euros.

However, some brands' excessive promotional activities and huge advertising expenses resulted in a sharp fall of net profit of 44.5% to 1 million 520 thousand euros.

Aeffe group mainly produces clothing, accessories and shoes. Its brands include Alberta Ferretti, Philosophy, Moschino and Pollini.

The group pointed out that in order to further strengthen the brand strength of Moschino and Alberta Ferretti, the group spent a lot of money on marketing and advertising activities.

It also includes the introduction of Moschino men's wear series and the re launch of Philosophy brand.