Shanghai International School Uniform Exhibition To See Tomorrow'S School Uniform

On the functionalization trend of students' clothing system

Zhao Jixing volunteers Sichuan (Sichuan Youth Volunteer Association) personal safety protection research center

In the new era, new education is needed and new education needs new ideas. In recent years, with the growing maturity of the consumption concept of young students, more and more demands for diversification, individuation and human culture products are suitable for themselves. Consumer culture enters the era of individuation and spiritual value recognition from the price and quality era.

In order to adapt to this market demand change and promote the change of school uniform in China, so that students can dress healthily, happily and positively, the National Federation of textile and apparel industry associations and Ling Shuo Group Holdings Limited have officially launched "three years of industry precipitation" in 2016.

"ISUE" is the theme of "clothing and carrying the road and inheriting the educational spirit". This time is held on April 2016, 19-21, at the Shanghai World Expo exhibition hall.

During the exhibition, the "functional trend of student clothing system" was jointly sponsored by the Organizing Committee and Chengdu Kai Dong Technology Co., Ltd., hoping to initiate changes in the school uniform industry, change the industry pattern and optimize the supply mode through the discussion of the trend of school uniform culture.

Create a new era of Chinese school uniform, a hundred schools of thought contend, very different.

Preface

In the contemporary China, which is more and more effective in reform and opening up, competition gradually penetrates all walks of life in the whole society.

Innovation driven by competition has constantly subverted the traditional concepts of the nation, and the constant social trend has brought competition to every Chinese.

Competition is full of opportunities, just like the thriving tropical rainforest ecosystem, but competition is also full of cruelty.

Under the background of China's current examination oriented education and selection, various examinations become an important means of selecting talents.

More than twenty years ago, a college entrance examination can change the trend of development of many people and even many families. And today, this time consuming competition of 1/4 has been extended to early education, kindergartens, primary schools, junior high schools and senior high schools.

Slogans such as "fighting father is better than spelling children", "slogans for all children, all for children" have gradually become the mainstream social consensus.

Affected by this trend, many families, especially urban families, will focus on children's influence when making important decisions in life.

The first element of "clothing, food, housing and industry" is the "clothing", which has also ushered in the new spring of the industry.

Influenced by China's national conditions, the previous "Chinese school uniform" played a role of "Symbolization", which not only unified the image, but also indicated the school that belonged to it.

Although it is unique in uniforms all over the world, it has always been slightly outdated.

Due to the lack of innovation, the domestic school uniform manufacturers are mostly engaged in maintaining customer relationship, and through low price strategy to resist peer competition, so that the school uniform manufacturing industry, like many domestic manufacturing industries, is gradually falling into the vicious circle of "low price".

However, the rising consumption ability and demand of students and parents have opened up a blue sea for the school uniform market.

First, demand analysis.

Sales meet the demand - satisfying consumption must satisfy the demand in all directions.

And what is the demand for school uniforms today?

Through accurate analysis of the school wear (wear) users and their coping environment, we can get the correct demand information and product functional requirements.

Students are a kind of special occupation, and learning is also a special kind of labor, which is a combination of physical strength and mental strength.

From the angle of labor duration, starting from low grade pupils, the normal school time is about 9 months a year, about 22 days a month, about 6 hours a day at school, and about 8 hours in school uniforms. Since then, the college entrance examination has gradually increased, and the average daily learning time can be as long as 14 hours, left and right.

From the perspective of coping with the environment, students wear school uniforms all year round / off school (outdoor environment), classes (except indoor environment, physical education), and physical exercise (outdoor and indoor environment).

If the hardware condition of teaching is good, summer and winter may need to undergo indoor and outdoor temperature difference conversion. If the hardware condition of teaching is poor, summer and winter may be subject to prolonged high temperature (heat) or low temperature (cold).

The vast majority of students are accompanied by the rise of body condition, physical growth and maturity.

Combined with the above analysis, in such a long life stage, instead of taking school uniforms as a class of clothes, it is regarded as an important part of the "student personal safety and health protection system", which can be called "student clothing system". Its purpose is to ensure students' personal safety, good health, good mental state and high learning efficiency.

Two, function design

According to demand analysis,

The function of the system should have two main points. In brief, it is to dress conspicuously and dress comfortably.

1, conspicuous, including high identification (identification), and high visibility (safety warning), mainly deal with safety requirements on the way to school.

High recognition can be achieved through clothing style matching, color matching and identification.

High visibility is an important part of active security protection. Especially in low light environment (morning and evening), high visibility is particularly important when road factors such as pedestrian and vehicle are complex.

It can be realized through the combination of warning color, feedback reflector warning system or active lighting warning.

2, comfort, including style, design and material application, process realization.

The styles and patterns should be adjusted according to the physiological characteristics of students with different age and physical development conditions, and the specific application orientation (such as culture, physical education, ceremonial display, etc.) should also be considered.

Materials and processes should be accurately selected according to different regions, climatic conditions and uses.

In recent years, new clothing materials emerge in an endless stream, subdivided and widely used in various functional trends of clothing (especially outdoor clothing).

For example, functional materials, such as windproof, waterproof, breathable and humidity draining, can achieve the functions of covering up the wind and rain, sweating and breathing. High efficiency warm velvet at home and abroad can provide a strong warmth retention function under the premise of light weight. Besides, quick drying fabrics can quickly absorb sweat and drain even in hot summer wear.

Through the optimization of style design and the application of new materials and technology, students are guaranteed to have proper body temperature and humidity as long as possible, and their energy reserves are longer, their physical condition is better, their learning efficiency is improved, and they are not easy to fall ill (cold, fever, heat stroke, etc.).

Three, other functional outlook

In recent years, wearable smart devices (

) the momentum of development is swift and violent.

According to the needs of students and parents, gradually developing and adding wearable intelligent equipment in the student clothing system and relying on the increasingly developed mobile Internet information technology network and big data technology can not only realize the real-time monitoring of students' geographical location, physical condition, better protect the safety of students, but also accurately regulate students' learning habits, planning, learning and exercise / relaxation planning, emotional and mental state check, nutrition supplement and physical fitness monitoring and regulation, etc., so as to achieve controllable learning and life planning adjustment throughout the whole process, and improve students' physique and academic performance as much as possible.

Epilogue

Students are the promoters of the survival, development and progress of a country or a nation. Future decision-makers and founders, students are strong, strong families, Guo Qiang and strong future.

To make school uniform is to do good deeds and conscience.

Better serve the students, protect their health, grow with them, help them grow strong and stand tall, that is, the Chinese dream of school uniform workers.