Zhao Yingguang Tells You Why The Korean Clothes House Is Cattle.

Whether it is Le Tao or all customers, have reached the peak of the electricity supplier industry, the first time limitless, and then quickly fall, it is difficult to restore vitality.

Luck is just a tiny factor. From the back of Han's clothes house, maybe a different story can be seen.

Apart from

In addition to the founder, Zhao Yingguang has another identity: Internet red man.

In the impression of many people, Zhao Yingguang is a man without a boss's frame, not only because he has obvious double chin and fat body, but because of his affinity in his bones.

For this reason, many employees of Han Du Yi house called him "Anxi coach", and he also made facial expression bag for him, which was not treated by other partners.

In 2008, in the absence of micro-blog and WeChat, Zhao Yingguang was active in Taobao forum.

Every time he goes to South Korea to buy, eat, shop, buy goods and deliver goods, he will be in the form of photos in the forum.

"Although I am a guy with a bad image, I took the camera everywhere and made it on the forum, and I became the first to buy it in a year."

Jokingly told reporters, "Zhang Dayi's model I did 7 years ago, is considered the first generation of net red."

In March 2012, Zhao Yingguang sent a micro-blog: "I was criticized by my colleagues today, and I was a silver bullet."

For a few days, Mi Gomi.

In March 2016, Zhao Yingguang had more than 510 thousand fans of micro-blog.

Look, he is undoubtedly a net red.

In fact, Zhao Yingguang used the fans' economy to enhance the brand power of Han Du Yi house 6 years ago.

In 2010, Han Du Yi began to plan the scheme of the Korean fans group in the interior, hoping to combine the strength of Korean star with the operation of fans.

In 2013, catching up with micro-blog's traffic dividend, the Korean fans group also began to go to normal.

After 3 years of operation, the overall size of the Korean fans group has already been modeled.

At present, the SNS department is responsible for the operation of the entire Korean fans group, which operates nearly 500 fans group, of which 100 are active fans group.

The fans of each fan group range from hundreds of thousands to tens of thousands, and each year brings hundreds of millions of brand exposure to Korea.

"As a network trader, consumption only sees the image of selling clothes, and through this way, it can display the corporate image of all directions, all angles and three dimensions to consumers."

Zhao Yingguang said that this approach can help brands and consumers establish trust.

And trust is the first step for consumers to help brands spread.

In the mobile era, the way to build trust is changing.

The emergence of social networking platforms such as micro-blog not only makes information fragmented and timely, but also more stars will appear in these channels as personal identities, breaking the information barriers between fans.

"In the era of mobile Internet, everyone has the ability of self propagation. Instead, the channel and cost of communication are not the core. The core is the quality of content manufacturing itself."

Zhao Yingguang emphasized that good communication content is like pulling the line between fans and brands, enabling them to be integrated into one another, pmitting and influencing each other at high frequency, and having continuity.

His high profile makes the founding team quite headache. "Lao Zhao is the most critical person in the interior. He is the platform and the entry of company cooperation."

He has a lot of ideas and is willing to talk with all kinds of people. Many people add him (WeChat) to him.

Liu Junguang smiled and said, "recently we are preparing to sign up for training. We need to train senior managers.