Looking At The Development Trend Of Sports Goods Industry From The Enrolment Of The Thirty-Fourth Sports Expo

In from April 22nd to 25th,

The opening ceremony will be held in Fuzhou, Fujian province. It will be counted as the thirty-third sports Expo in 2015, and the two session in 1994 and 1998. The "Rongcheng" Fuzhou will definitely be blessed by the upper body Expo.

The Expo came to Fuzhou for the fourth time, and the overall enrolment scale reached a record high after 2015 Fuzhou sports Expo.

It is understood that as of the morning of February 26th, at the 55 day of the opening of the Expo, the 2016 volume Expo has officially completed its registration.

Statistics show that this year, a total of more than 1300 enterprises in the Expo have registered through the official website of the Expo. The net area of the exhibition area has reached 88 thousand square meters, which is equivalent to the standard pavilion area of 160 thousand square meters or more. It has increased nearly 10 thousand square meters of net exhibition area and nearly 20 thousand square meters of exhibition area area than last year.

The net area of the whole exhibition area even exceeded the 25% of the exhibition theory of the Fuzhou Pavilion. The spring breeze of the sports industry has warmed the whole industry, and the sporting goods industry is developing rapidly.

Sporting goods industry is still a mainstay.

In 2015, many Internet companies were optimistic about the development prospect of sports industry, and invested heavily in sports events at home and abroad, creating 8 billion astonishing figures for sports circles.

For this reason, some media have selected the "spring and autumn five masters" for the sports industry. They are Alibaba, Yue Shi, Wanda, Tencent and Chinese culture. They are all over the past year. Two of the Internet companies in the sports industry have bought and bought them. Especially after the promulgation of document No. 46, the sports industry in the sports industry has gained a lot of popularity from inside and outside the industry.

It is more or less ignored.

In fact, with the overall development environment of the sports industry becoming better, the sporting goods industry in 2015 also handed out a bright answer.

In February 23rd, Anta Sports Products Limited announced its annual results for 2015.

The report shows that for the first time, the company's revenue has exceeded 10 billion yuan and has become the first sports product enterprise in China to enter 10 billion clubs.

Earnings report shows that during the reporting period, the company's revenue amounted to 11 billion 126 million yuan, an increase of 24.7%.

Gross profit margin was also renewed to 46.62%, gross profit reached 5 billion 185 million yuan, and operating profit of RMB 2 billion 697 million yuan.

Another domestic sporting goods industry bigwigs Lining sporting goods Co., Ltd. also benefited from the industry's environment.

After Lining himself restarted business, Li Ning Co's first half financial report in 2015 showed that Lining's net loss in 2015 was 29 million 407 thousand yuan, an increase of 94.98% over the previous year. The group should receive 36 yuan and 4 billion 100 million yuan, an increase of 16% over the same period last year.

Some media commented that the first time Li Ning Co realized losses in four years was Lining's rescue of Lining.

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Apart from Anta and Lining, throughout the domestic sports industry listed companies, in the 2015 year, they all responded positively to the development momentum of sports industry with the rise in performance.

In 2015, the net profit of China's net profit in the first quarter of 2015 increased by 2.36%, and the operating income of the first half of 2015 increased by 1 billion 380 million yuan, up 6.9% from the same period in 2014. The Pathfinder achieved 164 million 438 thousand and 500 operating profit in the first 6 months of 2015, a 24.32% increase over the same period last year. The net profit of the bird in 2015 was 269 million 585 thousand yuan, up 6.14% over the same period last year.

The listed companies such as Pathfinder, great bird and so on also launched the first wave of sports mergers and acquisitions, and set up sports industry investment fund to participate in the new layout and new development of the market.

Pathfinder and other two companies jointly launched a total of 300 million yuan explorer and sports industry acquisition fund, as an important platform for sports industry layout and resource integration.

The precious man and tiger tiger sports co - operation set up a sports industry fund, with a target size of 2 billion yuan.

You will invest 1 billion yuan in the next 3 years in two phases, focusing on O2O sports operation, sports training and personal fitness service, intelligent equipment, sports network media and community platform.

By the end of 2015, the APP running circle was running a ten million dollar B round of financing. The leader was the capital of mobile domain and the amount of financing was eight figure US dollars.

The "spring and autumn five masters" mentioned above mentioned in the sports competition at the same time as IP, some sporting goods enterprises are also concerned about the future development trend of the industry, and actively layout sports O2O field.

In addition to shoes and clothing enterprises, the fitness industry and venue industry in the sporting goods industry increased significantly in 2015.

Data from the Expo show that the 2016 body Expo fitness and rehabilitation exhibition area has a net area of more than 39000 square meters. The venues and facilities and construction exhibition area expanded again on the basis of more than 160 exhibitors in 2015, reaching more than 270 exhibitors. The net area has exceeded more than 22000 square meters, and 100 standard booth enterprises have been assigned to the roller skating exhibition hall and Exhibition corridor area.

The existing research findings show that China's sports industry structure currently occupies the highest proportion of sporting goods industry, occupying about 7 of the total share.

In the European and American countries, such as competition and performing industries, which occupy the main body of sports industry, Nike,

Sporting goods companies such as Andrew Ma still have considerable strength.

Anta took the lead in leading the Chinese sporting goods enterprises into the "billion club" in 2015, and the sporting goods industry will continue to play a supporting role in the sports industry in the future.

Sports industry cluster effect appears

As one of the most concentrated areas of China's sports industry, Fujian has become the forefront of sporting goods manufacturing.

In October 2014, the State Council issued the "opinions on accelerating the development of sports industry to promote sports consumption", and put forward the goal of "China's sports industry to achieve 5 trillion" by 2025. Subsequently, Fujian put forward the target of reaching 1 trillion of the total sports industry by 2025.

Lai Shiqing, deputy director of the Fujian provincial development and Reform Commission, said in an interview with the media that Fujian is a large province in the manufacturing industry of sports goods industry. Anta and other famous Chinese sports brands have come out of this area. The total output value of the sporting goods industry accounts for more than 20% of the whole country.

Under the challenge of the Internet age, the traditional sports manufacturing industry is in urgent need of pformation and upgrading. Fujian province will promote the development of sports industry in Fujian province from the aspects of promoting institutional and institutional innovation, improving investment and financing, and increasing financial input. It also proposes that the per capita sports area of the province will reach 2.2 square meters, and that the proportion of people who regularly participate in physical training should reach 40%.

Competition performance industry, sports goods manufacturing and sales industry will be the two main directions of Fujian province's future development.

The Yangtze River Delta region is also the leading area of sports industry.

The regional sports industry development blue book "the Yangtze River Delta region sports industry development report" shows that in 2015, the total value added of sports industry in the Yangtze River Delta region was close to 100 billion yuan, accounting for more than 30% of the national sports industry added value. In terms of specific industries, the value added of sports goods in the Yangtze River Delta region accounted for the highest proportion in the national sporting goods industry, reaching 32.23%, and the added value of sports service industry in the Yangtze River Delta accounted for 26% in the whole country.

Bian Binbin, the head of the exhibition website of the Zhejiang Expo, summed up the regional characteristics of the distribution of China's plume industry through field research: from Fuyang, Yongkang, Fujian, Xiamen, Shishi, to Guangdong, Guangzhou and Shenzhen, the three clusters have their own characteristics and have different structures to build a more complete chain of China's feather industry.

The four selection of Fuzhou sports Expo is to focus on the intensive sporting goods industry cluster in Fujian area, to serve the large, medium and small-sized enterprises in China's sporting goods industry, and the next sports Expo will return to the Yangtze River Delta region.

Liu Bei finally asked Zhu Geliang to come out of the mountains. The sports Expo visited Fuzhou, Rongcheng, and witnessed the change of China's sports industry. The opening of the 2016 sports fair is coming. The blueprint for the sporting goods market is coming.