The Controversy Triggered By The NMD Shoe Is That Fried Shoes Are More Profitable Than Stocks.

Recently, many people's friends circle has been frantically washed by a pair of shoes.

On the day of last week's sale, many fans and "cattle groups" snapped up.

NMD opening sale was "rob" Xi'an sellers have doubled the price.

A new color matching sneaker called NMD Adidas was launched in March 17th, and many fans and "yellow cattle" have appeared.

From Germany Berlin, Singapore to Thailand Bangkok, and then to Beijing, Guangzhou, Wuhan and other places in the country, there are hundreds of long queues at the entrance of ADI store.

Even on the 16 day, 2000 people queued at the entrance of ADI store in Shanghai all night, and needed to draw lots on the day of sale. The old man sighed to the media: "sometimes I jump into a queue, quarrel, and almost fight."

Reporters learned that this

Last week, more than 20 cities in the country.

Limited sales, including a three leaf shop in Xi'an's Xing Zheng Yuan people's market.

The sale was sold out that day.

A shop assistant told reporters in March 23rd that 17 pairs of NMD were prepared on the same day, but nearly 100 people were queuing up. "Most of them are young people," he told reporters on the day of the more than 30 day.

Due to the popularity of fans, according to media reports, as early as 17 days on the same day, Shanghai and other places have shoe dealers on the spot selling, and then in Taobao and other electronic business platform, also began to appear the phenomenon of increasing the price of shoes.

It is understood that the official price of this sneaker is between 1099-1499 yuan, but it has been raised to 1700-3000 yuan in the hands of Internet sellers.

A shopkeeper who sold on the "leisure fish" also marked "Xi'an counters" on the page, and the resale price of 40 yards was 1999 yuan.

Professional shoe vendors push high price star effect

"The main force of speculation is absolutely indispensable.

Wang Xin, a veteran sneaker player, told reporters that it was not the first time that he had queued up to buy shoes in this way, including "true love powder" and "cattle", and even "cattle" paid to queue up.

He said the NMD fever is no accident.

As early as the end of last year, the hot topics and the endless stream of star product lines had been bubbling up in various sports and trend forums.

Mr. Sun, a sports brand shopkeeper near the provincial stadium, introduced a shoe dealer selling a pair of shoes, earning hundreds of dollars and earning tens of thousands of profits.

Therefore, these people try every means to look for goods everywhere, besides buying from physical stores, they will also buy overseas channels.

Because the brand stores restrict the purchase of hot shoes, there will be "cattle" queuing or hiring queues.

Some shoe dealers, in order to ensure that they are drawn, will even cooperate with storefronts or agents to separate them into black boxes.

Lao Lu, a small shoe shop in the small village, said that the shoes currently being hyped usually have a star effect, especially in some rare styles. For example, the difference between Nike and airJordan1 is about two thousand or three thousand yuan.

There are also some entertainment or trend celebrities' joint names which are equally valuable. For example, the United States rappers Kanye West and Adidas jointly launched the shoes commonly known as "coconut", the official price is less than 2000 yuan, but in the country has been increased to nearly 10000 yuan.

Wang Xin said that a celebrity, a special event, can become a topic of speculation.

He said he was dressed like a star in the hot running brother.

Immediately, the speculator in Taobao and other electricity providers was sold at the same price.

Investment attributes are not suitable for most people.

Lao Lu believes that in fact, fried shoes must also grasp the shipping time.

Some of the cold money has to be stored for a period of time. When the volume of goods on the market is almost exhausted, it may not make money or even pay for it.

He said that before and after 2008, many agents had accumulated a lot of stock, so they couldn't get the price of their shoes.

Some people familiar with the matter pointed out that the stock market was not stable and the property market was in a long-term downturn. So some of the funds began to flow to various collection markets, including sports shoes.

"No profit is early."

Li Zhiqi, chairman of Beijing future marketing consultancy group, commented on the phenomenon of "NMD" being stir fried.

He said that this is a reason for buying IPHONE4 at that time. A pair of shoes that sell for thousands of dollars can be sold more than one price increase. From the rate of return, sometimes the shoes are even more than stocks and gold. Such high profit "cattle" queues all night naturally.

He also believes that although the sport shoes seem to be huge profits, the collection and investment of this kind of merchandise and popular consciousness are not a concept.

He said, at least from now on, the collection and pfer of shoes still exist in a relatively small range, and the volume of trading is far less than that of securities, so it is not suitable for most people to play.

Lao Lu also said that some of the sports shoes, known as Collectible values, have been fired at a high price. There may not be much room for appreciation. Ordinary consumers need to be sensible.