Silk Road Keqiao · Covering The World "Going Into Shantou, Home Of Overseas Chinese · Clothing Shop World Boutique Matchmaking Conference Was Successfully Held In Shantou

Silk Road Keqiao · Covering the World "Going into Shantou, the hometown of overseas Chinese · Clothing Shop World Boutique Matchmaking Conference was successfully held in Shantou, co sponsored by the Construction Management Committee of China Light Textile City, Keqiao District, Shaoxing City, Shantou Textile and Clothing Industry Association, and co organized by the National Textile Fabric Museum and Keqiao Service Station of China Fashion Color Association, It is strongly supported by Shantou Chaoyang District Industry and Information Bureau. The purpose of this activity is to jointly promote the high-quality development of the textile industry, promote the mutual exchange between fabric enterprises and clothing brands, strengthen the business cooperation between Keqiao and the upstream and downstream enterprises of the clothing industry chain in Shantou, and form a "double cycle" development pattern of industrial synergy, organic integration and benign interaction.

　　 Wu Wenpeng, Director of Shantou Chaoyang District Industry and Information Technology Bureau, Yang Zhanglong, Member of the Party Working Committee of China Light Textile City, Deputy Director of China Light Textile City Construction Management Committee, Wang Sufang, Curator of the National Textile Fabric Pavilion of China Textile Information Center, Ma Qingxuan, Executive Vice Chairman of Shantou Textile and Clothing Industry Association and other leaders attended the event. This docking meeting gathered more than 20 high-quality merchants of China Light Textile City, including Golden Idea Textile, Yongsheng Industry and Trade, and 36 Textile, and nearly 100 Shantou clothing brands and enterprise representatives came to the scene.

　　 Yang Zhanglong said in his speech that in recent years, Keqiao District is accelerating the construction of a more modern, more open, more fashionable and more competitive "international textile city", striving to cultivate the three advantages of textile "market+industry+scientific innovation" into "three highlands", build "five centers" in the textile field, and continue to promote the action of "Silk Road Keqiao · covering the world", Build a good platform for communication, exhibition and promotion with national textile clusters and important textile countries in the world. This time Keqiao came to Shantou with full sincerity and creativity to communicate with textile and clothing and circulation trade enterprises here, explore the possibility of current and future cooperation, and believe that through a series of efforts, the two sides will be able to find new development convergence points, cooperation resonance points, industrial integration points and burst new vitality in textile industry and other fields, And bear fruitful results.

　　 The signing ceremony of industrial cluster strategic cooperation was held between China Light Textile City and Shantou Textile and Garment Industry Association. The two sides jointly deepen industrial understanding, explore diversified ways, expand cooperation fields, share new opportunities for industrial development, and create a new chapter of mutually beneficial cooperation, creating a new situation of joint cooperation and win-win development between China Light Textile City and Shantou Textile and Clothing Industry Association.

　　 Ma Qingxuan, executive vice president of Shantou Textile and Garment Industry Association and chairman of Guangdong Kaidi Garment Co., Ltd., shared the current situation of Shantou textile and garment industry on the spot, deepening the understanding of both buyers and suppliers. After more than 40 years of accumulation and precipitation, Shantou textile and clothing industry cluster has developed into a 100 billion industrial cluster, forming a complete industrial chain from yarn twisting, weaving, dyeing and finishing, warp knitting, embroidery, surface accessories, finished products to display and sales. It is one of the eight 100 billion textile and clothing industry clusters in China. As the largest pillar industry in Shantou, the textile and clothing industry has a total industrial output value of over 100 billion yuan, mainly including knitted underwear, household clothing and craft sweaters. Among them, the production of underwear and home clothes accounts for about 45% of the country. Now, it has a large number of underwear and home clothes brands, such as "Fenteng", "Romantic Spring", "Companion", "Xinshijia" and "Shuxi". The number of underwear and home clothes brands ranks first in the same industry in China, and the number of famous brand products accounts for more than 75% of the country. It is the largest underwear and home clothes production base in China. This activity brought high-quality fabric suppliers of China Textile City into Shantou garment industry cluster, helped textile enterprises in both places to carry out accurate trade and exhibition docking, and grasped the first-line market situation.

　　 Ding Zhoujia, a COLORO color expert, was specially invited to interpret the 2024 underwear/home clothes consumption trend. From macro driving factors to consumer portraits, this theme leads to popular color matching of different underwear and home clothes. Based on the dimensions of social science nature, scientific and technological creation, and the combination of internal and external factors of consumers, this paper gives four macro driving factors, four consumer emotions, and four consumer portraits. Based on these four directions, it gives the popular color themes and color matching logic of different underwear and home clothes. Let both buyers and suppliers have a deep understanding of the core market and development trend of the underwear and home clothes industry, better integrate the trend, carry out product innovation and research and development according to consumer preferences, and seize the penetration space and potential opportunities.

　　 More than 20 high-quality fabric merchants from China Light Textile City, such as Golden Point Textile, Yongsheng Industry and Trade, and 36 Textile, were engaged in business docking with nearly 100 garment enterprises in Shantou, such as Hongjie Underwear, Kaidi Clothing, and Anzhipei Industry. The fabric suppliers of China Light Textile City showed their high-quality fabrics at the event site, including modal, pure cotton, fleece, non down knitting, undershirt, lace, woolen cloth, lycra, silk, and knitted functional products, which are rich in categories and complete in technology, providing a rich and diverse choice for clothing brands to attend the event. The on-site business atmosphere is strong, and the demand is precisely matched, so that suppliers can actively show their product advantages, so that the brand side can understand the product characteristics in a short time. Face to face communication has promoted the efficient integration and coordinated development of fabric enterprises and clothing brands, and promoted the link between fabric development and clothing production. The fabric enterprises participating in the event said that they had gained a lot. Bai Maogang, the general manager of Shaoxing Jinhu Knitting Co., Ltd., said, "Our company is focusing on the research and development of self-developed home clothes. This docking activity is a very precise supply and demand docking. At the beginning of the activity, we received more than 30 home clothes, underwear brands, and manufacturers' inquiries and samples, which was very fruitful."

　　 After the matchmaking meeting, the sponsor organized fabric suppliers to visit Shantou clothing brand enterprises at the same time, visited Kaidi and Anzhipei, the major clothing brands, to carry out in-depth trade matchmaking activities, and explore and optimize the cooperation model. This activity further deepened the complementary advantages of both sides, enhanced exchanges and mutual trust, and laid a solid foundation for promoting in-depth cooperation between the two sides. Through the upstream and downstream collaboration of the industrial chain, it will boost the high-quality development of enterprises of both sides, accelerate the interaction and cooperation between the two industrial clusters, and further smooth the circulation of the domestic textile market.

　　 The "Silk Road Keqiao · Full of the World" went to Shantou, the hometown of overseas Chinese, and the "World of Fine Products" Matchmaking Conference of Clothing Industry, which strengthened the business cooperation between upstream and downstream enterprises in the clothing industry chain, formed a development pattern of industrial synergy, organic integration, and positive interaction, promoted the circulation within the industry, integrated innovation, and consolidated the power to open up the supply chain blockages in the industry chain. It provides more possibilities for the excellent fabric enterprises and clothing brands of China Textile City to explore future cooperation, and constantly polish the "golden card" of China Textile City.