"Visual Merchandising" Is Being Used By Businesses In Many Countries.

To make clothing stores more attractive to customers, we must pay attention to the "visual marketing" of clothing stores. The essence of visual merchandising is to considerate customers from small places, so that they can feel the visual elements such as display environment, shop design, object display, etc., and are willing to stay and buy products.

According to statistics, if we can better use visual merchandising, sales can be increased by more than 10% on the original basis.

At present, there is no harm. "

"Technology" is being used by many commercial developers in many countries.

"7 seconds rule": walking customers pass the store 7 seconds ago (the average customer walking speed is 1 m / sec, the distance from shop 7 to 8 meters, that is, the visible distance of 7 seconds), can not judge "what shop", can not interest and miss this shop.

Therefore, the VP display area is very important. The placement angle of the model is best to have a sense of confrontation with the pedestrians.

"3 seconds rule": when

If you do not have a good PP guideline to let customers interested in specific products, you will not be able to get more customers into the store if you do not have a good PP guideline.

The key to mastering PP is that customers are not good at mastering too much information at once. They should have outstanding individual products and jump out of the background in color to let people first see the products displayed by PP.

"Regularity": IP is a display area of a certain type of commodity, and it should not be given a "stack" impression, which is like saying, "I am on sale."

For example, sales of basic vest, VMD placement is usually very concerned about the color of the gradual change, not cold, warm color staggered, especially in the same paragraph with a variety of colors, this is even more important.

At the same time, for example, the amount of display suitable for each item is different, too much will be dazzled and unable to start.

"Centerline": the principle of human vision takes the centerline as the initial concern, and then from the centerline to the sides.

Therefore, the centerline plays a key role in helping to clarify the theme.

Not only the central line of color is needed visually, but also the central line is necessary for the moving line in the store.

If the store is very long, it is recommended to use the centerline to guide the customers to go inside. The best way is to use bright and warm goods at the end to enhance the attraction to customers.

Before we master VMD, we should first understand the basic principles of human physiology: people get information through facial features, and 70%-80% is acquired through vision, so visual merchandising is very important.

The theoretical framework is divided into VP, PP and IPVP (Visual Presentation): the visual display area, whose main task is to keep customers' eyes in sight, usually placed in the conspicuous shopping arcade entrance or shop.

The area composed of more than 2 models is very personalized, reflecting the theme and style of the brand season.

PP (Point Presentation): the main task of vision is to attract customers' attention to each single product.

Usually placed in the shop display cabinet or wall hanging, high display and so on.

The human eye is interested in bright things, but the brightness is also very particular.

If the choice of goods in the shop is limited, then it can be used to match the color to arouse the desire for consumption.

At the same time, it should be emphasized that interestingly, richness and tidiness are the three basic requirements of VMD. The two indicators of height of sight (the height of sight of customers) and the height of the hand (the height that customers can reach) are also crucial. The former determines that customers easily enter the shop, and the latter determines the customer's "touches".

Only if the two are highly suitable, can customers be "easy to understand and easy to buy".