What Are The Good Opportunities For The Clothing Industry To Seize In 2016?
The sports industry will be
Industry pformation
One of the main directions.
With the introduction of more market-oriented means in sports industry, it is estimated that by 2025, the total scale of sports industry will exceed 5 trillion yuan, and the sports industry will usher in ten years of gold.
At present, the production and sales of sporting goods, clothing, shoes and hats are slowing down, and the sports service industry with high added value and high profit rate has been in a doldrums for a long time.
Traditional sports clothing enterprises need to find a breakthrough and integrate the upstream resources into the industrial chain, which will be the trend of future development.
There are already many companies in the listed companies, such as the birds, etc.
Facing the considerable market prospect, clothing brand enterprises are accelerating the layout of children's clothing industry. Most of the leading brands in the existing industry are in the benign development stage driven by extension expansion + endogenous growth.
With the increasing emphasis on the safety, comfort, fashion and compatibility of children's clothing, the industry share is gradually concentrated on the leading brand companies.
According to the research report, from the basic panel, the adjustment order of sub sectors is generally sports shoes, casual wear, home textiles, men's shoes, men's wear, high-end men's wear and women's wear.
At present, the sub industry turns to the men's clothing industry. It is expected that the men's wear industry will have a stronger performance in the bottom line in 2016. The women's underwear and baby industry are still at a relatively fast growth stage, and high-end men's and women's clothing is at a low level and needs to be revived.
Third, the development of the industry companies is two.
trend
。
First is channel integration, the channel is more flat, and the supply chain efficiency is improved.
Take Anta, Semir and other companies as an example, take the initiative to reduce the level of agents, grasp the operation of terminal data and channels, reduce the rate of increase in price, enhance the performance price ratio of products, and finally achieve the goal of expanding terminal sales.
Followed by platform pformation, from heavy assets to light assets pformation, it becomes a resource integrator rather than a producer, becoming a large platform connecting suppliers and distributors, and improving the utilization rate of resources, such as Hai Lan home, Xinmin technology and so on.
Although the main business growth is dull, the textile and garment sector in 2015 is not lacking.
Among them, the pformation of mergers and acquisitions camp Bull Stock.
Looking forward to 2016, in the background of the difficulty of explosive growth of terminal demand, pformation is still a hot spot in the industry.
In 2016, the external factors of the industry are expected to improve, and cotton prices and international crude oil continue to be low. This will help maintain stable business costs. The devaluation of the renminbi is expected to benefit export oriented enterprises, and the industry's leading layout of overseas capacity will upgrade the industry from low-cost advantages to industrial chain advantages.
In addition, the industry
The 13th Five-year Plan
It will encourage smart manufacturing and industrial fiber usage to continue to grow, and leading enterprises in sub sectors are expected to usher in performance improvement.
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