City Beauty Will Show 2000 New Products To The Expo.

The largest underwear business in China, the city beauty is located in Fenggang, Dongguan.

In the era of the best survival of the OEM enterprises, the urban beauty gradually abandoned the OEM and pformed into a brand.

After 10 years of development, the urban beauty has more than 8000 shops in the whole country, with annual sales revenue of several billion yuan, ranking the first place in the Chinese market, and 97% of the products are OEM by other enterprises.

At the Gabon Expo this year, the city beauty will display more than 2000 new products in the exhibition hall of 6000 square meters, and will hold the largest new product conference in Asia, with more than 10000 people attending the Dongguan basketball center.

Help people to work on behalf of others.

The years before and after 2003 are the best times for OEM enterprises, and the profits from OEM are very high.

At that time, the city beauty also OEM for other enterprises. The income from OEM accounted for 40% of the income of the urban beauty, and there were about millions of yuan a year.

"When the times are really well done, orders, production and receivables are simple, and profits are high, but we are not immersed in them."

Zheng Yaonan, chairman of the city beauty, told reporters that after a long inspection, the urban beauty began to pform into a brand in 2005.

"From now on,

The time is right, the OEM business has been booming until 2007, but we stopped all in 2006.

When Zheng Yaonan summed up his successful experience, it was found that the brand competition of the entire Chinese underwear was not so fierce at that time, and the pformation cost was relatively low, so it was relatively easy to pform.

Zheng Yaonan revealed that in the 10 years since the pformation, the annual promotion fee of urban beauty is more than 100 million yuan in brand building. In R & D, it has not only worked with institutions in Korea, Japan, France and other countries, but also set up workshops in Taiwan; in production, orders have been gradually handed over to enterprises in Fujian, Shandong and Guangdong.

At present, 97% of the products of urban beauty are manufactured by other enterprises, and only 3% of the products are produced in old factories in Fenggang.

"More than 10 years, the old factory has been reluctant to give up, feelings there."

Zheng Yaonan revealed that at present, the company has adopted multi brand development strategy, and has four major brands, such as urban beauty, Ordifen, leisure time and city front. There are more than 8000 stores in the country, with annual sales of several billion yuan, accounting for 3.2% of the total market share in China. In the future, we hope to share 15%.

"Because the same phenomenon exists in Europe, Japan and the United States, the first brands in the locals basically account for 15% of the market share."

Lin Chiling, Huang Xiaoming and other stars will attend the conference.

At this year's Gabon fair, the city beauty exhibition hall has an area of 6000 square meters and will display more than 2000 new products.

Zheng Yaonan said that in the 6000 square meters exhibition hall of the urban beauty, 5000 square meters were mainly aimed at the inviting purchasers, showing more than 2000 new products of the company.

The other 1000 square meters exhibition hall is the four major brand that shows the beauty of the city.

Zheng Yaonan revealed that in the new products, besides the products exhibited by Disney, the new winter fabrics were also made of the latest fabrics. The new fabrics were very light, but the thermal insulation effect was very good.

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Another highlight of the city's beauties this year will be held during the exhibition.

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Every year, the new products of the urban beauty show are like a big show, becoming the focus of the industry.

Zheng Yaonan said that this year is a very important year for the development of the company's brand, especially in the current economic fluctuation environment, so this year's press conference is very important.

The brand press conference will be held in Dongguan basketball center in April 22nd, and more than 10 thousand people will attend.

The star who came to perform is also a heavyweight. Besides the spokesperson Lin Chiling and Huang Xiaoming, there are also star combinations from Korea.

Zheng Yaonan revealed that in order to make a perfect appearance this year, the city beauty set up a strong team of over 50 people. The exhibition hall's planning, design, construction and other preparations are in a tight and orderly manner. I believe that at the Gabon conference, you will surely see a fashionable, colorful and quality urban beauty exhibition area.

When talking about the impact of Gabon on enterprises, Zheng Yaonan said that urban beauty participated in the Gabon fair two years ago. This year it can become a mainstream exhibitor, mainly recognizing the influence of Gabon.

At present, the influence of Gabon is not only in China, but also in the world.

Last year, Gabon had more than 40 thousand people visiting and purchasing, and gathered more than 6600 procurement enterprises nationwide. This scale is very beneficial to the brand promotion of urban beauty.

Urban beauty rising after the impact of foreign brands

In the Chinese market, a large number of underwear brand brands, including "urban beauty", are emerging. They not only lay out more than 8000 stores' sales networks in all levels of cities in China, but also built up "data barriers" which are difficult to surpass in the past ten years.

Over the years, all levels of stores across the country and the rapid response data collection system have enriched the database of urban beauty database. For underwear category alone, urban beauty tailored to the characteristics of Chinese women's bodies and made seven classic cups, including double upright cup, deep V drop cup, magic Li poly cup, silk seamless cup and so on, the most suitable Chinese women's classic cup type.

In the past 18 years, focusing on the demand for Chinese women's underwear, urban beauty has deeply grasped the key market information of consumers in North and South China.

On this basis, the production quantity, scale of delivery, code number selection and distribution area of every product of urban beauty are clearly guided.

Relying on its powerful body database, urban beauty will be based annually.

And so on, to guarantee more than 10 thousand SKU.

At the same time, the rapid response information system also enables the urban beauty to adjust the production plan according to the sales situation in time, and ensure a higher sales rate.

The marriages of "foreign princesses" with international background, such as virgin, have attracted the attention of the "urban beauty" in China. But the particularity of the underwear industry does not seem to make the "urban beauty" feel "wolf" urgently.

The Chinese market is a very attractive cake. When the "foreign princesses" try to explore the water, the domestic "beauty of the city" is growing rapidly.

As the largest brand clothing company in China, its market share has reached 3.2%, which is more than the sum of second to fifth participants in the market.

But compared with the international mature market, this data is far from the standard.

In fact, the highest market share in some developed countries is often the public brand, for example, the market share of the United States in the United States accounted for 19%, in the UK Marks&; Spencer (Martha) occupied 20.8% of the market, and in Japan Wacoal (Wacoal) accounted for 17.8% of the market.

According to the market survey data of a well-known international consulting organization, the annual sales volume of women's bra in China is only about 300 million. According to the calculation of the Chinese female population, the average Chinese woman can not buy one underwear every year, compared with the average annual cost of over 70 dollars spent on underwear by American women.

The total number of women in China is larger than that in the United States, Britain and Japan.

In the future, the "urban beauties" who have already won the market opportunities will also create more beautiful scenery on the stage of China's underwear market. Creating a global underwear brand belonging to China is only a matter of time.