Shoes And Clothing Industry Rigidly Adhere To The Traditional "Behind Closed Doors" Is Not Feasible How To "Suit The Remedy To The Case" To Save Its Rebirth?
In the past 30 years of reform and opening up, China's garment industry has been singing loudly and making rapid progress.
Today, the industry has the most unwanted sight - closing stores, discounting, clearing inventory and closing.
According to the latest data, in 2016, many textile and garment enterprises in China were in a state of business losses. Actually, this is not a phenomenon of an enterprise, but an unprecedented fatigue in the whole industry.
Industry shuffling exacerbated the development of bottlenecks, business bottlenecks, the old mode of channel by the electricity supplier serious impact... This series of problems have appeared in the traditional shoes and clothing enterprises, the traditional business model has become a pain point in the footwear industry for a long time.
The pain points of the traditional model are summarized as follows:
Pain point 1: the potential of traditional marketing is gone.
Millet Lei Jun said: "standing on the draught, even pigs can fly up", the draught is the potential, without this potential, the enterprise will be unable to move.
How to keep up with the trend and make a flying pig is the biggest proposition of all traditional business owners.
Pain point two: policy risk unprecedented increase
Pain point three: the rapid development of Internet
As early as 2014, the first tier electricity supplier in China had already started the "going to the countryside" campaign. Ali held a great "county magistrate conference", summoning the Secretary and county magistrate of 176 counties and cities in 26 provinces of China, and explored how to activate the potential of rural online shopping around the main topic of how to develop and expand the county electricity supplier.
Pain point four: traditional marketing thinking is deep-rooted
As Ma Yun said, traditional enterprises often fail to see the Internet mode, and then despise it.
A lot of people in traditional business executives regard the Internet as a channel, but Internet thinking is a new business mode.
The road of pformation is imperative.
In the second half of 2015, many traditional clothing enterprises in China woke up and began to worry.
In 2016, it is undoubtedly a year to test all clothing bosses. If we do not keep pace with the times and keep up with the new trend of clothing enterprises, we will be ruthlessly eliminated by the times.
When Ali's electronic business platform is bigger and bigger, businesses are more and more, and the promotion cost is getting higher and higher.
The lack of experience is difficult, the cost of advertising promotion is high, and the establishment of a team is not easy, so many traditional enterprises are wandering between pition and non pformation.
Then how can we reduce the risk of minimum cost and pform it?
In January 2015, Ren Ao technology company developed a name.
"Global push" marketing and promotion software
So that everyone can do micro business, so that businesses can easily open shop, and more importantly, all services are free.
Some people ask, "why don't we have free lunch?"
Free:
1, use free mode to accumulate a large number of businesses, better services for buyers.
2, reduce the cost risk, and let those traditional companies that are deterred from trying.
Besides, it is even more.
Efficient and convenient
。
The global push customers are more concentrated, directly connecting buyers and sellers, solving the problem of flooding and dishonesty of e-commerce, such as Jingdong and Taobao, which greatly shortens the paction time.
Through Ren Ao's global push platform, the enterprise customers and fans will be butted, and the product information of the enterprise will be sent out.
Let your product in WeChat circle of friends can be easily solved, one pass ten, ten pmission hundred, for the proliferation of fission type, let enterprise marketing become more simple and efficient, save a lot of middleman link, greatly saved the enterprise promotion and cost and cost.
In the face of the future, we should advise all traditional business people not to use the known negation of the unknown, continuous learning and communication to make thinking rigid.
Scan below the two-dimensional code, and strive to be the first person to eat crab:
The scan code is not enough. You are welcome to call the lower part of the screen.
Consulting phone: 0351-2526322 Manager
2016 is destined to be the first year of pformation of Chinese garment enterprises.
- Related reading
Twenty Thousand Word Government Work Report, Premier Li'S Views On Footwear Industry Are Brief And Clear.
|China'S Textile Industry Is Facing Unprecedented Embarrassment. Chinese People Rush To Buy Silk Stockings
|A Big Wave Of Cross-Border Electricity Providers Have Entered The Spring Big Promotion Mode.
|2016 National Two Sessions: Those Things With Cotton Spinning
|- Company news | The Workshop Of "Three Volts" Has Become A Holy Summer Resort. Dezhou Huayuan Lean Management Has Reached A New Stage.
- Pregnant baby | THEMOMS Protects The Source Of The Skin, And Protects The Safety And Beauty Of Her Mother.
- Enterprise information | Wu Jianmin, Chairman Of Shandong Sulang Clothing Co., Ltd.: 20 Years Of Life, Creating Sunshine Female Life
- Expo News | 2018 China Textile And Clothing Trade Exhibition (New York) Opens In Full Bloom, Full Of Positive Energy, Bringing Confidence And Hope.
- Video News | The New Life In Shenzhen Is Based On The Fashion Life Aesthetics Museum.
- Video News | Wang'S Legend Insists That Charity Will Never Stop.
- Video News | Sun Jie Clothing Pformation, Laying The Foundation, Grasping Opportunities And Developing
- Bullshit | How About Luca Fiya? 11 Years Of Sales And Brand Quality.
- City Express | Chaoyang Textile Printing And Dyeing Association Established
- Fujian | Transformation Of Low Water Discharge Dyeing And Finishing Process In Shishi Printing And Dyeing Enterprise
- Casual Wear With Casual Shoes, Early Spring, Cool And Fashionable.
- The 5 Popular Trends Of Spring And Summer In 2016 Are Different Styles Of Youth.
- 四大政策红利推进外贸便利化
- Dongying Releases Quality Inspection Results Of Textile Products
- Cotton Staple Market Turnover Sluggish Market Mostly Stagflation
- Zibo Releases Quality Inspection Of Commodities In Circulation Sector In 2015
- The Marketing Of Polyester Cotton Fabric Has Been Partially Smooth And The Overall Market Is Still Insufficient.
- Fast Fashion Zara Parent Company Profits Rose 14.9% In 2015
- Luxury Brand Brioni Fell Or 400 Jobs Will Be Laid Off
- Viscose Staple Fiber Market: Stable Quotation